Market Connections performs competitive research that compares our clients’ offerings and business functions against those of their direct and indirect competitors. These studies establish a baseline against which you can benchmark your process and product improvements. The result is a competitive edge that is sharpened with real market feedback rather than guess work and assumptions. Specifically, these studies provide:
- Comprehensive profiles of competitors
- Comparisons of your and competitors’ current contracts, offerings, pricing, customer base, positioning, and market strategies
- Perceived differentiators of you and competitors
- Your market share relative to competitors
New Pursuit and Capture Research
Win new business and recompetes with market research that informs new pursuits and helps you maximize contracts.