Market Connections performs competitive research that compares our clients’ offerings and business functions against those of their direct and indirect competitors. These studies establish a baseline against which you can benchmark your process and product improvements. The result is a competitive edge that is sharpened with real market feedback rather than guess work and assumptions. Specifically, these studies provide:
- Comprehensive profiles of competitors
- Comparisons of your and competitors’ current contracts, offerings, pricing, customer base, positioning, and market strategies
- Perceived differentiators of you and competitors
- Your market share relative to competitors
New Pursuit and Capture Research
Win new business and recompetes with market research that informs new pursuits and helps you maximize contracts.
Check out our interactive capture process!