Logo & Tagline Testing

Measure the effectiveness of alternative logos, taglines and value propositions with their target audiences. This type of research is an important step in ensuring these brand elements correctly reflect your desired market position, personality, and attributes. To ensure you can effectively differentiate yourself from the competition, we gather market feedback on areas such as:

  • First impressions of the logo
  • Perceived meaning of tagline phrasing
  • Unintended associations with visuals and wording
  • Clarity and relevance of message
  • Effectiveness of supporting desired brand personality
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