Blog - (Archived)

Upcoming Event: Future TV

May 19, 2010

Future TV: The Evolution of Television in the Age of Tivo, Online Video, User Generated Content, and 3DTV Presented by the Marketing Research Association Mid-Atlantic Chapter (MAMRA) May 25, 2010 Read more

Coming Attractions!

May 17, 2010

On May 24th, Market Connections will release the highly anticipated 2010 Federal Community Social Media Study, which will give a comprehensive look at the use of social media among federal agencies and their suppliers. Highlights include: • Government agency perceived challenges, risks, and opportunities • What agency employees feel they need in order to adopt more social media usage • How organizations that serve the federal government use social media to connect with these audiences • And much more! Contact Mari Canizales Coache today at 703-378-2025 or maric@marketconnectionsinc.com to learn more! Read more

Two Approaches to Hybrid Telephone-Online Surveys

April 14, 2010

We”ve mentioned in previous articles the merits of online as well as telephone survey methodologies. But what if you want a mix that gives you Slot Machines the best of both worlds? The kids, whose bums were spanked by their parents for investing exorbitant levels of money on the worst ring-tone you can imagine, were the generation of recent mobile.the-best-casinos-online.info customers. We can successfully combine online and telephone methodologies in two unique ways, depending on the needs of your project. Approach 1: Online survey with telephone follow-up calls. Approach 2: Telephone interview with an online component. Click here to understand the opportunities ... Read more

Federal Marketing Experts Reveal Best Practices

April 8, 2010

On Wednesday, April 7, Women in Technology (WIT) hosted a panel discussion between federal marketing experts on their current and potential best-practice marketing strategies and tactics.  Lisa Dezzutti, President of Market Connections, moderated the event, leveraging data from our recent 2009-10 Federal Media and Marketing Study to guide the discussion. Click here for the panelists’ insights into federal procurement cycles, effective social media usage, and maximizing results from trade show attendance. Read more

A Tale of Two Cities

March 8, 2010

In the government market research study Market Connections released today at the GITEC Summit, Federal IT decision-makers liken their agencies’ speed of technology adoption to that of a Model T. Read more

Marketing to the Federal Government in 2010

March 1, 2010

Senior marketing and government executives share and discuss key trends and best practices in marketing and to the Federal government in 2010. Read more

Event Podcast Now Available!

February 25, 2010

Market Connections 2009-2010 Federal Media and Marketing Study briefing podcast is now available. Read more

One Strategy Does Not Fit All

February 6, 2010

Some government contractors mistakenly assume that their winning go-to-market strategy in one sector will perform equally well in another. But that is not always the case. Read more

Celebrating 14 Years of Research

January 31, 2010

In February, Market Connections celebrates our 14 year anniversary. It is hard to believe we’ve been doing Government Market Research in the Washington DC area for 14 years! We owe our longevity to you – our clients and associates – and the collaboration we’ve enjoyed with you for years. We look forward to continuing our partnership with all of you, and to servicing your market research needs in the coming years. Read more

Being Culturally Sensitive

January 15, 2010

There are many issues to consider when embarking on an overseas research study in order to be culturally sensitive. Read more

Share

© 2018 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu