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I am interested in learning more about this thought leadership and lead generation opportunity.

Market Connections and FierceGovernmentIT have teamed up to deliver custom market research for thought leadership and lead generation campaigns. We will work with you to develop a targeted research study of the government IT market, plus an accompanying eBook and lead generation campaign aimed at FierceGovernmentIT’s readership. 

Market Connections and FierceGovernmentIT will observe research best practices to guard against bias and ensure your federal audience receives the useful, market-validated information they need to solve complex business problems, and your company is positioned as a thought leader.

The exclusive sponsor will underwrite the research study and receive credit on the eBook and promotional communications. Market Connections will provide the research data from a 10-minute/20-question online survey of government IT professionals, including FierceGovernmentIT’s readers and Market Connections’ Government Insight Panel™. A FierceGovernmentIT reporter will author the three-to-five-page eBook. 

Fill out the form to the right to download a sample and request more information!

Potential newsworthy topics include:

  • Federal Mobility
  • Public-Private Cybersecurity
  • Open Source Adoption and Utilization
  • Government IT Report Card

FierceGovernmentIT guarantees the sponsor 400 leads. They will promote the eBook in three ways:

  1. A feature article that highlights key research findings
  2. E-newsletter sponsorship ads within FierceGovernmentIT
  3. PR outreach recognizing the sponsor as the exclusive underwriter

Market Connections’ annual Federal Media & Marketing Study measures the media and information habits of government decision-makers and influencers. The data represent survey results from more than 3,000 defense and civilian agency professionals with more than 25 different job functions. The survey tracks usage of 50+ publications, 70+ websites and 15+ social sites.

A dynamic web-based reporting tool allows you to cross-tabulate survey results on the fly to create your own customized data views.

Login to access the reporting tool. 

Don’t have a login? Learn More

Download the 2016 User Guide.


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