Blog - (Archived)

GMF Event: Register Today

June 28, 2010

The Government Marketing Forum is hosting the premier event for marketing professionals on July 13th, 2010.  Learn channels to reach the government, from direct mail to Facebook.   Seating is limited, so sign up today to reserve your seat.  Date: Tuesday, July 13, 2010 Time: 6:00 pm – 9:00 pm  Place:  Tower Club, Tysons Corner, VA Cost: $60 prior to July 12; $70 at the door  Click here to register. Read more

Federal Community Social Media Study

June 16, 2010

Don’t miss the highly anticipated 2010 Federal Community Social Media Study, a comprehensive look at the use of social media among federal agencies and their suppliers. This government market research is an excellent benchmark for social media usage in the federal community prior to the Obama administration defining its policy towards Web 2.0 technologies in the fall of 2009. Read more

WIT.Connect: Government Leaders at the Helm: Changes, Challenges, Opportunities…

June 16, 2010

Join Women in Technology for one of the most popular events of the year! Thursday, June 17, 2010 6:00 PM  EST – 8:30 PM  EST Ritz Carlton Tyson’s Corner 1700 Tysons Blvd, McLean, VA 22102 Register online now! Government is changing and the challenges and opportunities it faces are different from the past. A panel of government executives will explore a range of topics including open government and transparency, acquisition reform, human capital, sustainability, social networking, and agency-specific priorities and challenges.  Join us for a provocative and engaging discussion with these government thought leaders during these extraordinary times of change and opportunity. SPEAKERS: Linda Cureton, Chief Information Officer  NASA Kimberly Hancher, Chief Information Officer  ... Read more

Lockheed Martin Cyber Security Alliance Presents: Securing Data in the Cloud

June 7, 2010

Lockheed Martin, in conjunction with its Cyber Security Alliance members, Government Executive Magazine and Market Connections, Inc., will present “Securing Data in the Cloud” on Wednesday, June 23 at 12 noon EST via live webcast. Cynthia Poole, Director of Research Services at Market Connections, will share the results of a research study commissioned by the Lockheed Martin Cyber Security Alliance to measure awareness and attitudes on topics related to cloud computing and cyber security. Read more

Losing sleep over your to do list? Recontract!

June 3, 2010

It’s not uncommon in the workplace for people stress about whether we can accomplish what is expected of us or what we expect of ourselves. We may quietly fume at our desks, lose sleep, and avoid the intimidating task of approaching a supervisor to redefine priorities and expectations. Frequently, our own internal struggles, insecurities, and needs prevent us from productively handling a frustration before it becomes a full-blown problem.That’s when “recontracting” will come in handy. Read more

Leveraging Research for Market Exposure

June 2, 2010

Most organizations invest in research to answer critical business questions as well as learn more about their customers, prospects, and competitors. Investing in primary research by a third party is also an ideal way to generate compelling and relevant content that helps reinforce your organization as a thought leader and expert in the market. Establishing as one of the research objectives the generation of market-compelling content will help shape the survey design and budget to ensure data is collected that your target audiences would likely find useful. Indeed, some organizations conduct research with the sole objective of garnering market exposure. Often, ... Read more

Managing the Scope

May 26, 2010

If you’ve never led a market  study, take it from us – research is fascinating. In fact, it’s so fascinating that a study can easily creep beyond the initial scope.  This can happen because clients are so excited about getting market insights that they have a tendency to add new requirements to the study during the development phase. This can slow down the process, increase costs, and can lead to respondent fatigue. The key to avoiding scope creep is to allow the researcher to gather the requirements up front from all stakeholders involved. Often, when requirements are filtered through only one ... Read more

Upcoming Event: Future TV

May 19, 2010

Future TV: The Evolution of Television in the Age of Tivo, Online Video, User Generated Content, and 3DTV Presented by the Marketing Research Association Mid-Atlantic Chapter (MAMRA) May 25, 2010 Read more

Coming Attractions!

May 17, 2010

On May 24th, Market Connections will release the highly anticipated 2010 Federal Community Social Media Study, which will give a comprehensive look at the use of social media among federal agencies and their suppliers. Highlights include: • Government agency perceived challenges, risks, and opportunities • What agency employees feel they need in order to adopt more social media usage • How organizations that serve the federal government use social media to connect with these audiences • And much more! Contact Mari Canizales Coache today at 703-378-2025 or to learn more! Read more

Two Approaches to Hybrid Telephone-Online Surveys

April 14, 2010

We”ve mentioned in previous articles the merits of online as well as telephone survey methodologies. But what if you want a mix that gives you Slot Machines the best of both worlds? The kids, whose bums were spanked by their parents for investing exorbitant levels of money on the worst ring-tone you can imagine, were the generation of recent customers. We can successfully combine online and telephone methodologies in two unique ways, depending on the needs of your project. Approach 1: Online survey with telephone follow-up calls. Approach 2: Telephone interview with an online component. Click here to understand the opportunities ... Read more


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