Blog - (Archived)

A Tale of Two Cities

March 8, 2010

In the government market research study Market Connections released today at the GITEC Summit, Federal IT decision-makers liken their agencies’ speed of technology adoption to that of a Model T. Read more

Marketing to the Federal Government in 2010

March 1, 2010

Senior marketing and government executives share and discuss key trends and best practices in marketing and to the Federal government in 2010. Read more

Event Podcast Now Available!

February 25, 2010

Market Connections 2009-2010 Federal Media and Marketing Study briefing podcast is now available. Read more

One Strategy Does Not Fit All

February 6, 2010

Some government contractors mistakenly assume that their winning go-to-market strategy in one sector will perform equally well in another. But that is not always the case. Read more

Celebrating 14 Years of Research

January 31, 2010

In February, Market Connections celebrates our 14 year anniversary. It is hard to believe we’ve been doing Government Market Research in the Washington DC area for 14 years! We owe our longevity to you – our clients and associates – and the collaboration we’ve enjoyed with you for years. We look forward to continuing our partnership with all of you, and to servicing your market research needs in the coming years. Read more

Being Culturally Sensitive

January 15, 2010

There are many issues to consider when embarking on an overseas research study in order to be culturally sensitive. Read more

Structuring for Success

December 14, 2009

Right now, many government contractors are realizing that changes are in order to better align with the major transitions in the federal government’s priorities and contracting processes. Read more

Our Thanks to You

November 24, 2009

With Thanksgiving upon us this week, we at Market Connections extend our gratitude and appreciation to you – our clients and business associates – for your trust, support, and alliance. Best wishes for a happy holiday season! Read more

Times They are a Changing

November 16, 2009

With changing times comes a need for replacing outdated assumptions with accurate and current business intelligence that can drive smarter decision-making. Read more

Kicking Off a New Research Project

November 3, 2009

Research companies can typically submit a relevant and thoughtful proposal without delving into detailed background on the project or the intricate details on implementation strategies. But, once it’s time to get underway on the research, they’ll require a much deeper information dive at the kick-off meeting in order to structure an effective program. In this initial session, key stakeholders from both your organization and the research firm should do the following: Review everyone’s roles and responsibilities as they relate to the project. Discuss the business problems and/or information gaps you’re hoping the research program will address, including answers to questions such as: What, specifically, ... Read more

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