Blog - (Archived)

How to Make an Impact With Infographics

December 29, 2016

They say a picture is worth a thousand words for a reason: for thousands of years, we have been hard wired to respond to the visual cues around us; we simply retain what we see faster than if we read it. That makes delivering important information in an easily digestible visual form effective. For quick response, visuals are the way to go. Those visuals are called infographics: Snapshots of important data put into a digestible, visual format. Some are simple — a quick pie chart with a valuable fact. Some are more complex, like the one here illustrating the history of ... Read more

Top Articles of 2016

December 27, 2016

We’re just a few days shy of 2017. Once again, we’ve looked over the most popular articles and compiled our top five list for 2016. The theme this year was costs associated with conducting research. If you are planning to make market research part of your 2017 marketing plan, these articles will help you determine your budget and needs. What Is “Incidence Rate” and Why Does it Drive Research Costs? One of the factors that can impact the cost of doing market research is the ease in which the research company can reach qualified respondents and encourage them to complete the survey. ... Read more

How to Use the FMMS to Enhance Your 2017 Marketing

December 21, 2016

For eight consecutive years, Market Connections has conducted a comprehensive study of federal decision maker’s media habits with the Federal Media and Marketing Study. With data from more than 3,000 decision-makers highlighting their use of digital, mobile, social, print, and broadcast, the study results are a must-have resource for federal marketers who need to justify every dollar they spend. The aggregated data alone is a valuable tool and is available for download. Whether you are looking at earned media or paid media, this data helps you understand where your audience is spending time, where they go for news and information. FMMS Reporting Tool But ... Read more

Best Practices Retaining Customers and Contracts: Customer Experience

December 19, 2016

WEBINAR: Best Practice Series: Customer Experience: Using Research to Retain Customers and Contracts from Market Connections, Inc. on Vimeo. Top government contractors know that getting honest feedback about contract performance and customer experience is crucial to relationships and contract renewals — that’s why winning contractors have programs in place. Whether the goal is retaining a key contract or winning new business, customer experience research can uncover valuable insight into contract performance. As part of our webinar series on Customer Experience, Market Connections’ Vice President of Research Strategy, Laurie Morrow shared best practices in customer experience research and how to leverage results to ensure ... Read more

Top Innovator: Optum Named Leader in Health Care Payer Information Technology Services

December 14, 2016

Optum is an information and technology-enabled health services business with a mission to help make the health system work better for everyone. With more than 115,000 people worldwide, the company delivers intelligent, integrated solutions to modernize the health system and improve overall population health. To recognize this dedication to innovation, Everest Group named Optum to the Leader category in the 2016 “Healthcare Payer IT Services –Service Provider Landscape with PEAK Matrix™ Assessment.” For the research, Everest Group used a comprehensive evaluation framework that examined 22 service providers in the global health care IT services market and identified them as either Leaders, ... Read more

What Does Customer Experience Mean to You?

December 12, 2016

This is a great time of year to reflect on what has worked and what can improve in 2017. Customer experience is one place where, even if a company excels, there is always room to adapt and grow. Consider these customer scenarios: You have exciting, big ideas of how you can work with your prospect, but some of your prospects just are not Good customer service in this situation means selling them something else. Regardless of whether you are selling cloud services or apartment buildings, understanding the customer and their day-to-day life is crucial if you want to connect to them. Some ... Read more

Why Contract Evaluation Research Is a Key Investment

December 8, 2016

In the 2016 Federal Government Contractors Study, 68% of respondents with win rates above 50% said their teams were good/excellent with government customer relationship management. That number is significantly higher than the 36% of respondents with win rates less than 50% who rated themselves similarly. With the ever-growing importance of customer experience in the federal market, relationships are paramount. That means efforts to foster customer relationships are well worth the investment. These efforts include conducting research to learn customer preferences, needs and requirements. That makes customer experience and contract evaluation research a powerful tool. One of our IT services firm clients with a ... Read more

Marketing Planning 2017: Should You Attend Trade Shows and Events?

December 6, 2016

One of the results of the 2016 Federal Media and Marketing Study (FMMS) is that event attendance is slightly lower than it was last year. Considering that sponsoring and/or exhibiting at trade shows is typically a key marketing tactic for government contractors, what are industry leaders doing to address that trend? At our FMMS results briefing, we asked the panel of marketing experts to weigh in. Ginger Kessler, Brocade – Director of Federal Marketing Kessler has definitely seen a decline in attendance at trade shows. “It feels there aren’t many government people actually coming into the exhibit hall, or even attending the sessions,” Kessler ... Read more

How Customer Service Impacts Your Brand

December 5, 2016

Few things can tarnish your brand’s reputation faster than a bad customer experience, and customer experience starts with customer service. “It amazes me how often professional services firms tell me customer service is a retail issue and not something they need to make a key part of their strategy,” said Jen Sterling, Brand Strategist and Founder branding agency Red Thinking. This could not be farther from the truth: response time, employee knowledge and skill, attention to detail and courtesy are universal customer service goals, regardless of your business. Failure to deliver consistently on any of those can tarnish your brand. After conducting brand ... Read more

Dave Glantz on the Power of Customer Experience Research

November 29, 2016

Customer experience and satisfaction research is all about identifying potential problem areas, and addressing those issues to meeting customer needs. And meeting customer needs is the key to retaining customers and contracts. Market Connections has deep experience conducting customer experience and satisfaction research. This is, in part, because we believe it is a best practice for any company’s growth strategy and we strongly encourage our clients to implement customer experience programs. On Tuesday, December 13, we are hosting a webinar on best practices in retaining customers and contracts. As a preview, Researcher Director Dave Glantz shares his thoughts on the power ... Read more


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