Blog - (Archived)

Content Creation: How to Get Noticed and Leverage Your Expertise as a Thought Leader

May 5, 2016

B2G marketing has evolved. Government influencers and buyers need information that will help them make informed decisions, and they are looking for you — the experts — to give it to them. Market Connections has developed a series of webinars to share ways to use thought leadership content to give your customers what they want and need. The goal is to provide you with insights into how you can create and use content to differentiate your company from the competition and provide a vehicle for lead generation. In the first webinar in the best practice series, Market Connections VP of Client ... Read more

How To Get the Most Out of Your Thought Leadership Project: Part 2, Understand Your Research Results

May 4, 2016

When properly planned, a thought leadership research project can meet multiple objectives — it can inform sales strategy and priorities, it can help position products and services and it can showcase opportunities for growth. Those are the internal uses for it. But it’s really a valuable tool for the marketing team: thought leadership research can give you the market data to position your subject matter experts as industry leaders and trusted advisors. In this three-part series, we are looking at each of the key elements of successful thought leadership research. In part 1, we discussed the importance of survey design. In ... Read more

Weekly News Kickoff: Making Federal Employees Happier

May 2, 2016

Where are federal employees happiest and what are those agencies doing to keep them that way? Congress is on the search to find out. Welcome to the weekly news kickoff. Enjoy these highlights. Learn How Successful Contractors Use Content to Influence Buyers What are best practice of successful contractors? One is creating engaging content. On Wednesday, May 4, 2016 join Monica Mayk, Market Connections, Inc. VP, Client Services and Executive Editor, and Lisa Sherwin Wulf, SolarWinds Director of Marketing, Federal as they discuss how thought leadership content can help you differentiate from the competition. Register for this FREE webinar today! What Makes Federal ... Read more

Why Agencies Need To Remove Barriers to Mobile Device Usage

April 28, 2016

Mobile device usage in the workplace has become common — and even preferred for many. It is common for people to whip out their mobile device in staff meetings to download data, or even to turn to the mobile device because the desktop is busy with some other function. Results of a new Market Connections PulsePollTM show that 86 percent of federal decision-makers believe mobile devices are critical to their jobs, and nearly all (96 percent) of respondents use a mobile device to check email during the workday. In addition, almost two-thirds (62 percent) use mobile devices to access training during ... Read more

How To Get the Most Out of Your Thought Leadership Project: Part 1, Survey Design

April 27, 2016

Thought leadership research can have a tremendous return on investment while helping to establish your people as trusted advisors in the market — but only if you ask the right questions, understand what the data is telling you, and leverage the results. In this three-part series, we look at each of those three key elements of successful thought leadership research (starting with survey design) so that when you start your project, you will hit the ball out of the park. Preparing and conducting any type of effective market research program — from thought leadership to customer satisfaction — requires expertise in ... Read more

Weekly News Kickoff: Two House Bills Push for Federal IT Modernization

April 25, 2016

Congress may be moving on IT modernization with bills in both the House and Senate that would help upgrade outdated federal IT systems. Although the bills are not being developed in parallel, they share some provisions and look as if they could gain traction. Wouldn’t that be great? Welcome to the weekly news kickoff. Enjoy these highlights. Key IT Bills Show Signs of Strength in Congress Two key IT modernization bills could see some movement in the legislative process this year as lawmakers move cautiously in a politically charged cycle, FCW reports. House Minority Whip Steny Hoyer, D-Md., introduced the Information Technology Modernization ... Read more

Q&A: Kim Garner, Executive Advisor, Marketing Services, Neustar, on How To Leverage Big Data for Marketing

April 21, 2016

Big data is everywhere — studies predict there will be 40 exabytes of data by 2020. As the volume of data grows, data analytics becomes increasingly important, particularly as companies figure out how to use data for business development and customer retention. Whether you are selling services to the federal government or products to consumers, your data can help paint a picture of your customer. Neustar, with its history of managing complex datasets, helps marketers promote their businesses using big data. It does this by helping companies apply the data they are already collecting and using it to inform marketing strategies ... Read more

How Infographics Boost Your Credibility

April 20, 2016

Monica Mayk, Market Connections VP of Client Relations, sees first-hand the value of infographics. The effect on an audience is so strong it even catches her off guard. “I’m always surprised when I go into a meeting and as soon as I pull out an infographic to illustrate the data in a visual way, their engagement changes,” she says. The reason for this heightened engagement? Maybe the picture really is worth a thousand words. Even technical experts are not always able to hear or read all the data confronting them and assimilate it into their lives or their business problems immediately. But ... Read more

Weekly News Kickoff: Is IRS Keeping Data Secure?

April 18, 2016

It’s officially tax day! Let’s hope you’ve filed your taxes already and can relax. In honor of tax day, FedPulse has pulled together news of the IRS. Welcome to the weekly news kickoff. Enjoy these highlights. Is IRS Dropping Risk Assessment Ball? As far as everyone knows, troves of taxpayer records the Internal Revenue Service maintains have never been breached, FCW reports. But watchdogs are concerned by the leadership decisions that enabled fraudsters to snatch sensitive information through the digital front door via the web tool Get Transcript. IRS officials took the tool down in May 2015 after fraudsters exploited the knowledge-based security ... Read more

Winning Contractor: National Science Foundation Awards Raytheon $8 Million to Continue Building the Future Internet

April 14, 2016

The National Science Foundation has awarded $8 million to Raytheon BBN Technologies to continue the redesign of the Internet. The foundation-funded Global Environment for Network Innovations (GENI), a collaborative community of scientists from around the world, is working to meet the performance, security, and agility demands of new and emerging technologies online. Under the new award, Raytheon BBN Technologies will oversee expansion of the GENI platform for continued advances in education, medicine, network research and public safety. “GENI is a tremendous success, surpassing its original goals,” said Mark Berman, GENI project director at Raytheon. “Today, GENI is helping to fundamentally change the way in which ... Read more


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