Blog - (Archived)

Q&A: Ginger Kessler, Brocade Federal Marketing Director, on the Value of Good Market Research

December 3, 2015

Market research is a wonderful tool for generating valuable thought leadership content. Not only does it reveal important information about attitudes and perceptions of emerging trends, federal decision makers trust it — data from the Federal Content Marketing Review shows that 69 percent of federal decision-makers find research reports to be the most valuable content. Brocade — a leader in helping federal agencies modernize their network infrastructure — has believed in the value of research for years, using it to educate its customers about important topics and trends. This year, Brocade, in conjunction with Market Connections, conducted studies to learn about ... Read more

How a Customer Satisfaction Index Can Help Your Business

December 2, 2015

Customer satisfaction research is an important tool. The insights it provides can help you focus improvement efforts on the specific areas that will have the most measurable impact on customer loyalty, retention and growth. And in this complex market, that is critical. We’ve heard stories of clients that have been able to save key accounts that were at risk due to brewing dissatisfaction. Many of Market Connections’ clients don’t stop with the research results, however. Using a Customer Satisfaction Index (CSI), they simplify the data into a single measurement to digest the data quickly. This tool provides a composite score of ... Read more

How to Create Meaningful Connections with Constituents

November 24, 2015

Every federal agency has a core mission — one that drives every person who works in that agency. Whatever that mission may be, an important part of fulfilling it is communicating effectively with  constituents. But in an ever changing environment, how can an agency be sure it is doing all it can? Conducting research studies is one way to learn the most effective ways to communicate with constituents. Market Connections works directly with federal agencies to improve constituent services. One federal agency has been working with Market Connections for five years to improve how it connects with its constituents. The agency came to ... Read more

Weekly News Kickoff: Nominations Open for Best Place To Work, Pentagon’s Digital Service Team Gets a Leader

November 23, 2015

Do you love where you work? The Washington Post is looking for people to nominate worthy employers for the 2016 Top Workplaces special report. Anyone can nominate a company. It could be the place you work, or one you know about. The application deadline for 2016 has been extended to Jan. 22. You can nominate a workplace at or by calling 202-417-3866. And now for the weekly news highlights: Pentagon’s Digital Service Team Gets a Leader Seattle-based serial entrepreneur Chris Lynch holds the reins of the Pentagon’s digital service team, FedScoop reports. Defense Secretary Ash Carter announced Lynch’s hiring Wednesday during a speaking ... Read more

How To Win More Business in 2016

November 19, 2015

The business climate for federal contracting continues to be riddled with uncertainty as government budgets continue to shrink and competition continues to expand. It’s more important than ever to protect your contract base, find strategies to win new contracts and unseat incumbents. How can you do this? By arming your business with insights and competitive intelligence. New pursuit and capture research and competitive profiling will help you anticipate and understand the needs and goals of your target market and provide fact-based insights to inform more effective capture strategies. New Pursuit and Capture Research The cost of responding to an RFP is simply too ... Read more

How is Your Company Navigating the New Normal?

November 17, 2015

Government budget uncertainties, evolving technology requirements, competitive pressures, and new acquisition models aren’t new news — this is the new normal for federal contractors. Last year, the immixGroup launched the Government IT Sales Summit to explore the challenges and solutions in this complex environment. On Thursday, November 19, 2015, the 2nd Annual Government IT Sales Summit will together solution providers/VARs, systems integrators, and IT manufacturers to discuss how to best Navigate this New Normal. Government and industry IT leaders will provide real-world perspective on how you can successfully navigate the IT landscape to increase your public sector sales. In a preview of ... Read more

Weekly News Kickoff: Can the Federal Government Deliver a Uber-Like Experience?

November 16, 2015

The American people have come to expect Uber-like efficiency and customer experience in every interaction — whether they are buying a book online or interacting with a federal agency. Can the U.S. government deliver? Welcome to the weekly news kickoff. Enjoy these highlights. USDS Execs: Americans Expect Uber-Like Government Federal agencies haven’t kept up with Americans’ expectations fueled by private-sector technology, and experts say that’s eroding citizens’ trust in their government, FedScoop reports. The federal government’s struggle to provide effective IT services for citizen interaction the past few decades, culminating in the disastrous rollout of in 2013, is rooted in its ... Read more

Winning Contractor: SAIC Lands $549M Contract To Support GSA Enterprise Operations IT Infrastructure

November 12, 2015

Science Applications International Corp won a $549 million task order to support the operations and maintenance of the General Services Administration’s information technology infrastructure. With nearly $40 billion under spend-management and 354 million rentable square feet of property under building-management, GSA serves federal, state and local governments. The GSA Enterprise Operations (GEO) contract will provide operations support across GSA to more than 16,000 users serving critical mission areas worldwide. Under the contract, SAIC and its seven team members will provide IT managed services, including IT Infrastructure Library (ITIL) based service desk support, network operations, end user computing services, and data center operations. Awarded under ... Read more

How Much Do You Know about Veteran’s Day?

November 11, 2015

Being in the Washington, D.C., area, we interact with veterans every day. They own thriving consulting firms, live next door, and mingle with us at dinner parties. But we don’t always stop to think about what it means to have served, and what a gift that service is to all of us. Today, Veterans Day, is a wonderful time to stop and give our thanks to the men and women who have served. In honor of all veterans, we are testing your knowledge of Veterans Day with facts about the current veteran population of the United States courtesy of How ... Read more

Weekly News Kickoff: FITARA Scorecard Shows Agencies Making Little Progress

November 9, 2015

The grades are in, and they show federal agencies are not doing so well with IT reform. Only two agencies passed in all four of the evaluation categories — although a GAO official testified a few hours after the scorecard’s release that he didn’t completely agree with the findings. Nevertheless, this is likely to have an impact on IT acquisitions over the next few years. Can the government embrace innovative, agile technologies using old acquisition methods? Welcome to the weekly news kickoff. Enjoy these highlights. Congratulations to the 2015 Greater Washington Government Contractor Awards™ Winners The Fairfax County Chamber of Commerce and Professional ... Read more


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