Blog - (Archived)

Weekly News Kickoff: 7th Annual Federal Media & Marketing Study Research Results To Be Revealed This Week

September 28, 2015

On Thursday, Market Connections will release the results of the 7th Annual Federal Media & Marketing Study. There is still time to register for the Thursday results briefing and breakfast. Register now. Welcome to the weekly news kickoff. Enjoy these highlights. Energy CTO Announces Departure Department of Energy Chief Technology Officer Pete Tseronis is leaving federal service, FedScoop reports. Tseronis has served as Energy’s CTO since 2008. His major focuses while he was CTO of Energy were deploying new technologies throughout the department, such as cloud, wireless and mobility solutions, and improving cybersecurity. He was also the visionary behind the department’s enterprise ... Read more

Q&A: Sara Leiman, TMP Government’s VP Media Director Discusses How Research Helps Determine Where To Focus Media Budgets

September 24, 2015

When every marketing dollar is a precious resource, federal marketers must strategically decide where, when and how much to spend to reach federal decision-makers. Seven years ago, Market Connections and Sara Leiman launched the annual Federal Media and Marketing Study to help federal marketers make those decisions using impartial third-party research. The survey garners responses from more than 3,000 decision-makers, and highlights their use of digital, mobile, social, print and broadcast. Today the federal media study has become a must-have marketing tool in the federal arena. In one week — Oct. 1, 2015 — Market Connections and Sara Leiman will release ... Read more

What Media Channels Should You Add to Your Marketing Plan for 2016?

September 23, 2015

As the federal fiscal year winds down, many contractors will take advantage of the rare quiet to start working on their 2016 marketing plans. Whether you are focusing on thought leadership, developing webinars or using other marketing tools to reach government buyers next year, media distribution is likely in your plan. After all, there is a good chance your audience will learn about what you’re doing via media coverage. What media channels should you be looking at for 2016? The answer to that question is exactly what the Federal Media & Marketing Study (FMMS) is designed to uncover. Last year’s study found ... Read more

Weekly News Kickoff: Where Do Government Decision Makers Turn for Information?

September 21, 2015

Here we go again. The end of the federal fiscal year is upon us and we are facing a possible government shutdown. Or are we? It changes every day. Is this the new normal in Washington? It certainly feels like it. Welcome to the weekly news kickoff. Enjoy these highlights. Where Do Government Decision Makers Turn for Information? What media channels should federal marketers consider for 2016? The answer to that question is exactly what the Federal Media & Marketing Study (FMMS) is designed to uncover. Find out the answer on Thursday, Oct. 1, 2015, when Market Connections, Inc. releases the findings ... Read more

Are Agencies Structured for Cloud Success?

September 17, 2015

When the Office of Management and Budget rolled out a governmentwide cloud computing strategy — part of a the “Cloud First” initiative — many agencies were struggling to move just a few of their systems to the cloud, never mind everything. Times have changed, and the federal technology landscape looks quite different. FierceGovernmentIT wondered how much that landscape has changed, and commissioned government market research firm Market Connections to find out. The research — which FierceGovernmentIT released September 16 — 2015, sheds light on cultural roadblocks and organizational challenges that could interfere with the adoption of cloud computing across government. The ... Read more

Q&A: Dell Software’s Rebecca Umberger and Jeff Honeyman Discuss Using Market Research for Targeted Marketing

September 16, 2015

When many marketers think of using market research, they typically think big: Market research is a great tool for taking an in-depth look at global trends, customer demographics and a company’s market position. But a big market research project is not always what is necessary to gain valuable insights. It depends on what you want to learn and how you want to use the results. Market Connections’ PulsePollsTM are shorter research projects designed to gather broad market intelligence on a specific topic, focusing on the top needs, issues, challenges and barriers to adoption of a particular service or project. For the ... Read more

Weekly News Kickoff: DARPA Working to Return Data Privacy Control to the People

September 14, 2015

Power to the people. DARPA thinks that power should include controlling your personal data. The agency’s Brandeis program is looking at ways to balance the value of data to government and business with individuals’ need for privacy. Welcome to the weekly news kickoff. Enjoy these highlights. DARPA Working to Return Data Privacy Control to the People The Defense Advanced Research Projects Agency is working to give users better control of what data they release and how others can use it, FedScoop reports. At DARPA’s “Wait, What?” conference, the agency highlighted their Brandeis program, which aims to break the inherent tension between the ... Read more

Is Your Environment Open to Serious Security Risks?

September 10, 2015

Microsoft ended support for Windows Server 2003 in July. A recent survey revealed, however, that only half of federal agency users and administrators have migrated away from it. This leaves the other half open to potential security risks. To gauge how agencies are managing their Windows 2003 server migrations, Dell Software commissioned Market Connections to find out the status of agency migrations and the barriers to successful migrations. Key findings include: Thirty two percent of respondents say their organization would continue running Windows 2003 after the end of service. Eighty percent of respondents believe the greatest risk of continuing to run Windows 2003 ... Read more

Are Online Panels Right for Your Research Project?

September 9, 2015

Customers often ask us what is involved in conducting online market research, so we decided to do a two-part series on its real costs. In Part 1 last week, we discussed all the components that go into the final costs of market research. One of the things we touched on is using online panels. Several factors are involved in deciding to use a panel, and the topic warrants deeper discussion. Here’s how to decide if online panels are right for your research project. What are Online Panels? When you’re conducting market research, there are a variety of ways to find qualified participants. ... Read more

Weekly News Kickoff: 8 Back-to-School Gadgets You Will Want, Too

September 8, 2015

Labor Day weekend always feels like the end of summer. Everyone is back from vacation and ready to get down to business during this last month of the federal fiscal year. But the fun isn’t over yet; you may want to do some shopping first. Information Week shared a list of must-have tech gadgets. We’re sure there is something in there you will want to add to your collection. Welcome to the weekly news kickoff. Enjoy these highlights. 8 Back-To-School Gadgets IT Pros Will Want, Too Why should the kids have all the fun? IT professionals of all ages love gadgets, too. ... Read more


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