Blog - (Archived)

How to Get the Most Out of Your Research

June 3, 2015

Market research has multiple benefits: It can help assess your position in the market, gauge customer perceptions or position you as a thought leader. When done well, the insights produced by market research are well worth the investment. Market Connections research directors Laurie Morrow and Dave Glantz have designed many surveys during their careers. Based on their experiences, they have developed five best practices to help you get the most out of any market research project: 1. Involve all stakeholders in the process “Anyone in the company who will use the research needs to be involved from the beginning,” Laurie says. “Nothing is ... Read more

Weekly News Kickoff: IRS Hack Exposes Info on 100,000 Taxpayers

June 1, 2015

The Internal Revenue Service says hackers accessed sensitive personal information of more than 100,000 users. And Mary Meeker releases her annual report on Internet trends. How has the Internet changed your life? Do you spend more than five hours per day with digital media? Check out where you fall in Internet usage. Welcome to the weekly news kickoff; enjoy these highlights. IRS Hack Exposes Info on 100,000 Taxpayers The Internal Revenue Service revealed a breach of its “Get Transcript” application, leaking sensitive personal information on more than 100,000 users, FederalTimes reported. Last week, the IRS discovered unusual activity on the application, which ... Read more

Top Trends at the 2015 Mid Atlantic Marketing Summit

May 28, 2015

Whether you are B2G or B2B, you can apply emerging trends to any marketing tactics. This year’s Mid-Atlantic Marketing Summit delved into these trends. The panelists raised several challenges marketers face, including the role of marketing technology tools: “We live in the age of the enlightened buyer, with consumers already 60% of the way through the buying process before reaching out to a vendor,” said Marc Hausman, President and CEO of Strategic Communication Group. “We use tactics such as social media participation, content creation and the use of marketing technology to reach our customers, but the reality is that 83% of ... Read more

Winning Contractor: MacAulay-Brown Wins GSA Consolidated Professional Services Schedule Contract

May 27, 2015

The General Services Administration (GSA) has awarded MacAulay-Brown, Inc. (MacB) a Consolidated Professional Services Schedule (PSS) prime contract to provide a range of professional services. MacB, which delivers advanced engineering services and products to Defense, Intelligence, Special Operations Forces, Homeland Security and federal agencies, won the contract in early May. The MacB Consolidated PSS provides a one-stop shop approach to fulfilling professional services solutions spanning the single schedules of Professional Engineering Services (PES) and Mission Oriented Business Integrated Services (MOBIS), while providing a platform for additional services. The multiple-award, Indefinite-Delivery/Indefinite-Quantity (IDIQ) contract has a five-year base period of performance and three ... Read more

Weekly News Kickoff: Malware Infections Spike on Memorial Day

May 26, 2015

The weather in D.C. was glorious this Memorial Day weekend, and we hope you enjoyed it. Unfortunately, many federal IT workers had to spend the weekend dealing with a spike in malware infections. Hopefully they can get outside and enjoy the lovely spring day today. Welcome to the weekly news kickoff. Enjoy these highlights. Malware Infections Spike on Memorial Day in DC Federal Times reports that researchers at found malware infections increased by 29.8% nationwide on federal holidays, while the DC-area saw an average increase of 51.7%. On Memorial Day, that average jumped to 63%. Malware infections tend to spike at ... Read more

Are Federal Agency Records at Risk?

May 21, 2015

According to an article in FierceGovernment, the Department of Justice says the number of Freedom of Information Act (FOIA) requests that federal agencies did not fulfill spiked by 70% in fiscal 2014 — more than double the increase between fiscal 2012 and fiscal 2013. Responding to FOIA requests is only one part of an agency’s overall records management program, but the backlog demonstrates the need to address how agencies manage records. Iron Mountain recently commissioned Market Connections to conduct research to identify the state of records and information management confidence levels among key federal managers, including records professionals and Lines of ... Read more

What Is Working In Federal Marketing, Part 3

May 20, 2015

In February, Federal Marketing Insights posted the first of a four-part series focusing on government marketing trends. The discussion in that first part, which centers on data from the Market Connections 2014 Federal Media and Marketing Study. That study tracks the media outlets where decision-makers get their information. The second part of the series addresses thought leadership. This most recent post in the series focuses on the evolution of event marketing. Events, when done well, are a great way to present thought leadership to your audience and to drive sales. Strategically attending events (or becoming a speaker at an event) is ... Read more

Weekly News Kickoff: Federal Green Challenge Winners Announced

May 18, 2015

Which agencies are doing the most to reduce the government’s environmental footprint? The Environmental Protection Agency has announced the winners of the Federal Green Challenge. Welcome to the Weekly News Kickoff. Enjoy these highlights. Federal Green Challenge Winners Announced The Environmental Protection Agency has named winners of this year’s Federal Green Challenge, which prompts agencies to help reduce the government’s environmental footprint. More than 400 agencies participated this year. Mathy Stanislaus, the assistant administrator of the EPA’s Office of Solid Waste and Emergency Response, joined Tom Temin on the Federal Drive with more on the challenge and this year’s winners. Download the ... Read more

What Makes Content Sharable?

May 14, 2015

Innovative ideas create change only when people know about them and share the vision. That’s why it’s important to create shareable content. Whether it’s a white paper or a blog post, you need to ensure not only that your prospects read it, but also that they pass it along to colleagues and leadership. In the Federal Content Marketing PulsePollTM we asked what federal decision-makers think makes content sharable. They said they want substance backed by facts: statistical data points, thought-provoking ideas and independent third-party validation. They want high-quality content that will support a decision, whether it’s to buy a specific product ... Read more

Winning Contractor: Surescripts Advances Nationwide Healthcare Interoperability with Broad Implementation of National Record Locator Service

May 13, 2015

Technology has the ability to allow levels of information sharing that can make people’s lives significantly easier. Sharing of patient health records is a great example: The ability of medical providers to connect with pharmacies regardless of location can help both provide higher-quality health care. According to the U.S. Department of Health and Human Services, lack of immediate access to health information causes 20% of preventable medical errors, and missing medical information impacts one out of seven primary care visits. Surescripts, the nation’s largest health information network, wants to improve those numbers. The company will implement its National Record Locator Service with electronic ... Read more


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