Blog - (Archived)

Video: The Keys to Successful Federal Government Cloud Migrations

February 26, 2015

A recent cloud computing study shows more than half of Federal IT decision makers (53%) cite decreasing IT operating and infrastructure costs as the top drivers of cloud adoption, and nearly six in 10 respondents (59%) agree the migration to cloud-based services results in lower capital expenses compared to in-house deployment of infrastructure. The study from Market Connections, Inc., on behalf of General Dynamics Information Technology, also shows that managing cloud migrations is a challenge. This new video provides four keys to successful federal cloud migrations. “When considering a migration to cloud services, agencies need to examine overall impact on performance and ... Read more

Three Myths About Market Research

February 25, 2015

From gauging customer satisfaction to validating assumptions about market trends, market research provides B2B and B2G executives with the hard data needed to drive performance improvements. Yet, not every executive considers market research, in part due to some existing myths about what it is and what it can do for you. We have gathered the top three myths we encounter from talking to executives and conducting market research. Our hope is that as you solidify your marketing plans for this year, this will answer questions you have about whether market research is right for you. Myth #1. We’re doing well, so ... Read more

Weekly News Kick Off: Handheld Devices Improve Bio and Chemical Threat Detection

February 23, 2015

Smartphones are great for many things—finding directions to a new restaurant, checking email, and now detecting the threat of deadly chemical agents such as anthrax, sarin or mustard gas. This is great news for soldiers facing the real threat of contact with these chemicals while deployed. Welcome to the weekly news kick off. Enjoy these highlights. Handheld Devices Improve Bio and Chemical Threat Detection Army researchers are working to bring chemical and biological detection down to size, with small, 3D-printed devices that can quickly detect the presence of harmful agents and report those results up the chain of command, Defense Systems reports. ... Read more

Is Your Content Marketing Strategy In-Line with User Needs?

February 19, 2015

Providing educational, thought-provoking information to customers is a good way to position oneself as a thought leader and trusted resource, making quality content development a top action item for federal contractors. But are you producing the content your target audience wants to receive? To answer this question, Market Connections and Merritt Group polled federal decision makers and B2G marketers in the 2015 Federal Content Marketing PulsePoll™. The study shows more federal decision makers are turning to digital content to fill the knowledge gaps resulting from budget cuts and travel restrictions: digital content is providing much of the information and training they previously ... Read more

6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies to Win Business

February 18, 2015

Note: This article originally appeared on the Bluetext blog January 6, 2015. The FedPulse editorial team thought the topic was timely for the FedPulse audience, and Bluetext gave us permission to repost it. The article is by Bluetext partner Don Goldberg. When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology products and services – ranging from CIOs and CTOs to program managers, IT managers and procurement officers – represents a finite group that can ... Read more

Weekly News Kick Off: Research Study Finds Cloud Computing Migrations a Challenge for Government

February 17, 2015

How are federal agencies doing with their cloud migrations? A research study shows it’s a challenge for them. Welcome to the Weekly News Kick Off. Enjoy these highlights. Research Study Finds Cloud Computing Migrations a Challenge for Government A research study commissioned by General Dynamics Information Technology, and conducted by government market research firm Market Connections, Inc., finds cloud computing addresses two key government concerns: security and cost savings. At the same time, managing migrations to cloud environments is a challenge. A recent video discusses the benefits of moving to the cloud and how to make the migration seamless. Event: How Can You ... Read more

What is Working in Marketing to the Government?

February 12, 2015

Effectively marketing to the government is constant challenge, but it needn’t be if you know what tactics to use. In December, Federal News Radio’s “Amtower Off Center” invited Lisa Dezzutti, founder and CEO of Market Connections, Rita Walston, senior director, Client Marketing at immixGroup, and Ralph Renzi, director of Federal Sales for WTOP and Federal News Radio to discuss top trends in marketing to the federal government. Much of the discussion centered around data from the Market Connections 2014 Federal Media and Marketing Study, which tracks the top media outlets where decisions-makers get their information. The unique blend of thought leaders ... Read more

Q&A: Dave Doherty, Managing Director, S2W Consulting, on Pricing to Win in 2015

February 11, 2015

In October, 2013, Market Connections, in collaboration with Deltek and Centurion research solutions, released a study on the impact of LPTA procurements on government contracts and solutions. The study findings continue to be among the most-read content on the FedPulse blog. Given contractor interest in pricing, we reached out to Dave Doherty, Managing Director with Strategy to Win Consulting Group (S2W) and an expert in creating pricing to win strategies and gathering competitive intelligence, to share his thoughts on how contractors can price-to-win in 2015. For 17 years, Dave has helped many of the largest contractors inside the Beltway successfully bid on, ... Read more

Weekly News Kick Off: FCW Announces the 2015 Federal 100, president reveals fiscal 2016 budget request

February 9, 2015

Who is exploring the art of the possible in Federal IT? FCW announces the winners of the 2015 Federal 100. And President Obama reveals the fiscal 2016 budget request…what are the chances it will get through Congress? Welcome to the weekly news kick off. Enjoy these highlights. FCW Announces the 2015 Federal 100 Federal IT professionals submitted hundreds of nominations to FCW for the annual Federal 100. Their panel of judges debated for hours (and enjoyed reading the inspirational stories). The end result? A list of 100 women and men that should make even the most hardened skeptics optimistic about what’s possible in ... Read more

Ready to Become a Thought Leader in 2015?

February 5, 2015

Strategies for winning new business—or retaining current business—are always a topic of interest. We have found that positioning your company for growth and new business wins involves both delivering exceptional products and services and becoming a trusted advisor. One way to become a trusted advisor is to position yourself, and your company, as a thought leader. Thought leadership is such an important component of a robust marketing strategy that Market Connections has seen a significant increase in thought leadership studies being commissioned, as well as unique and creative ways of leveraging thought leadership content. In a two-part series, we will share ... Read more


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