Blog - (Archived)

Even Thanksgiving Benefits from Market Research

November 26, 2014

Being market research people, we like to find the data on everything. You never know when you will uncover a nugget that helps inform an important decision—like should you cook the stuffing inside the turkey or on its own? We found these intriguing YouGov poll results while looking up the answer to the stuffing debate. The survey of 1,000 US adults was conducted November 18-19, 2013. Almost all (85%) of respondents planned on celebrating Thanksgiving. The most common times to sit down to the feast are between noon and 3 p.m. (35%) and between 3 p.m. and 6 p.m. (39%). About 5% ... Read more

Increase Business with Customer Satisfaction Research

November 25, 2014

In today’s tumultuous business climate, where budgets are tight and competition fierce, retaining business is a top priority for most companies. Yet companies acknowledge it’s hard to know exactly what customers think about the work they’re doing—customers are often reticent about having candid conversations with their vendors and partners. With this reticence in mind, many of our clients aren’t sure what to do. Customer and contract satisfaction research could be the answer to retaining and winning business because it helps you focus improvements on specific areas that will have the most measurable impact on customer loyalty, retention and growth. We believe the starting ... Read more

Weekly News Kick Off: Hagel Resigns, Agencies Can Address the Federal Talent Shortage with IT, and more

November 24, 2014

Welcome to the weekly news kickoff from FedPulse. Defense Secretary Hagel resigns, and as the majority of the government’s senior executives become eligible to retire in 2016, there may be at least one IT solution to address the talent shortage. Defense Secretary Hagel Resigns Defense Secretary Chuck Hagel submitted his resignation Monday, bowing to pressure from the White House to step down after less than two years in the job. According to The Washington Post,Possible contenders for replacement include Michele Flournoy and Ashton Carter, former high-ranking defense officials during Obama’s first term who were passed over for the top job in favor ... Read more

How to Retain Customers Using Feedback

November 20, 2014

In an increasingly competitive market, the companies winning repeat business have a finger on the pulse of what their customers think about their performance. In the federal government there are systems like the Contractor Performance Assessment Reporting System (CPARS), which assesses a contractor’s performance and provides a record, both positive and negative, on a given contract for a specific period of time. In the commercial sector, many companies conduct internal debriefs or ask for specific feedback when a job is done. But neither of these provides the full picture of how a company can improve performance … and retain key customers ... Read more

Increasing Government Sales in the New Year

November 17, 2014

By Allan Rubin, Guest Contributor Vice President of Marketing, immixGroup Despite a strong September for many government contractors, there’s no denying the market outlook for IT companies appears uncertain. New realities for the contracting community include slim chances of a full budget bill passing anytime soon; the likelihood of more continuing resolutions that limit spending on new programs; a distracted Congress; and budgets that continue to decline. Uncle Sam is continuing to invest in technology products and services, but we’ve seen shifts in how government customers buy. Budget pressures have increased competition for every order. Changing technology requirements and acquisition methods have shifted ... Read more

Weekly News Kick Off: Cloud, Data Security to Fuel US Cyber Market Growth and FedRAMP to Work on Compliance, Authorizations, Guidance

November 17, 2014

Welcome to the weekly news kick off. Cloud and cybersecurity continue to make headlines, while speculation abounds about what Congress will do with the budget. Enjoy these headlines. Cloud, Data Security Programs to Fuel US Cyber Market Growth The U.S. cyber industry’s cloud segment is projected to enjoy an 8.33 percent compound annual growth rate while data security category is forecast to account for 28.4 percent of the domestic cyber market, ReportsnReports report shows. FedRAMP to Work on Compliance, Authorizations, Guidance Matthew Goodrich, acting Federal Risk and Authorization Management Program director at the General Services Administration, says that FedRAMP will focus on customer engagement, documentation and stakeholder ... Read more

Curious About Research? FedPulse Answers the Top 5 Questions

November 13, 2014

Both contractors and government value understanding their customers and what they need. We find that time and again, the FedPulse articles about market research provide tips that help guide strategies to capture invaluable customer insights. Since many companies are now planning for 2015, we have compiled the five top research tips that address the problems we help customers solve. We hope they help you in formulating your marketing plans for the coming year. #1 Let’s Talk Price: How Much Does Research Cost Cost is a factor when deciding to embark on any marketing project, and market research is no exception. Yet the investment ... Read more

FedPulse Congratulates 2014 Greater Washington GovCon Awards Nominees

November 12, 2014

Tomorrow evening, the Fairfax County Chamber of Commerce and Professional Services Council (PSC) will honor the best of government contractors at the Annual Greater Washington Government Contractor Awards™. The GovCon awards honor the leadership, innovation and commitment to excellence of individuals and businesses in the region’s government contracting sector. New in 2014, one contractor will be awarded for Program of the Year. The 2014 winners will be named at a November 13 gala dinner at The Ritz-Carlton Tysons Corner. “The companies and executives recognized this evening demonstrate excellence and distinction,” said Jim Corcoran, Fairfax Chamber president and CEO. “This is a ... Read more

White House Infographic Shows Strides Made Toward Helping Veterans

November 11, 2014

The White House has released an inforgraphic highlighting steps the federal government has taken to provide more support our nation’s veterans. Among the highlights: 27% increase in veteran’s working in the federal government since 2008 to 2012. 33% decrease in homelessness among vets since 2010 87% increase in spending on women’s healthcare since 2009 to 2013 We encourage you to visit Arlington National Cemetery today for the annual Veterans Day National Ceremony. The event starts promptly at 11:00 a.m. with a wreath laying at the Tomb of the Unknowns. Learn more about the ceremony. FedPulse would like to honor our colleagues, clients, and partners who ... Read more

Weekly News Kick Off: Elections Change the Face of Congress; Cloud Spending Set to Soar

November 10, 2014

Welcome to the Weekly News Kick Off. The elections last week changed the make up Congress, and it will be interesting to see what other changes happen as a result. Tomorrow, we look forward to honoring our nation’s veterans. Enjoy these highlights. White House Eyes Constructive Talks with GOP-led Congress Defense analysts believe the recent elections could open a window of opportunity for President Barack Obama and Republican lawmakers to cooperate on fiscal initiatives, Breaking Defense reports. No Major Changes in Defense Spending Expected with New Congress Pentagon acquisitions chief Frank Kendall said work inside the Defense Department will go on regardless of the ... Read more


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