Blog - (Archived)

How to Create an Effective Blog for a B2G or B2B Audience

September 15, 2014

A recent study Market Connections conducted on behalf of marketing software provider Vocus showed that the number one priority for marketing and PR professionals is to create brand awareness. That makes sense—a strong brand is one of the most important assets a company has. What surprised us is that using a blog to create that brand awareness is not a top priority, especially considering that this FedPulse blog has been a strong component in building our own brand awareness. Read on for more about creating an effective blog for your B2G or B2B audience. Read more

Top 5 Business Challenges for Government Contractors

September 11, 2014

While all signs are pointing to an improved business environment for government contractors, it is still a highly challenging time.  As such, many contractors continue to deal with effectively implementing aggressive capture strategies, while also maintaining overall business profitability. SC&H Group recent ran a story that offered the top five business challenges that contractors are facing today, which are as follows: Competing and winning in a “best value” environment, specifically LPTA (Lowest Price Technically Acceptable) Sustaining best value contracts while achieving profitability Restructuring indirect rates to meet the contracting and competitive environments Conducting viable competitor and agency analyses Hiring and retaining qualified personnel The fourth challenge ... Read more

Winning Contractor: Textron Paves Way for Global Aviation Growth

September 10, 2014

Since it was founded in 1923, Textron has grown into a multi-industry powerhouse with 32,000 employees worldwide that offers aircraft, defense, industrial and financial solutions. Some of the most significant defense and aircraft brands belong to Textron, which include Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex and Lycoming. This multi-national company is continually in the news cycle for bringing new innovations to the marketplace – especially when it comes to developing global aviation solutions. For example, Cessna Aircraft Company recently announced that it received type certification from the U.S. Federal Aviation Administration for the Cessna Citation CJ3+.  This certification was awarded less than ... Read more

Weekly News Kick Off: New Global Threats Challenge Defense Budget; OASIS Contract Open for Business and New Contract Wins

September 8, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  With the current threat landscape changing in the Iraq, many experts are pointing out the dangers of a decreased defense budget. In addition, the long-awaited OASIS contract is now moving forward there were several significant new contract wins over the past week. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Could Global Threat Picture Restore U.S. Defense Increases? Some analysts forecast that the current threat picture will prompt U.S. lawmakers to address defense-spending issues when they return from August recess. Ex-U.S. Defense ... Read more

Surviving Tough Times Through Creative Marketing

September 5, 2014

In today’s budget-conscience government contracting marketplace, standing out from the competition requires highly nimble marketing approaches. With conference and trade show attendance down over the past four years, contractors have been turning to creative marketing strategies to achieve differentiation and enhance lead generation. With fewer opportunities to connect with buyers face-to-face, becoming a thought provoking, research driven content generator—and communicating across multiple channels—is now required. As a recent Washington Post article and the 2014 Federal Media and Marketing Study pointed out, fifty-two percent of federal workers surveyed said they didn’t physically attend any events in 2013, up from 38 percent in 2011. Research from ... Read more

Data Replication Tools for Enhancing Mission Effectiveness

September 3, 2014

Federal agencies are continually challenged with collecting and managing vast amounts of data – with the goal of turning this information into actionable insights for enhancing decision-making. One side effect of this explosion of data is the opportunity for inaccuracies, which can impact mission and objectives, data security, and compliance requirements. Integrating applications and data from numerous sources while also improving operational efficiency and increasing information consistency is critical.  Data replication and integration tools help manage this data, keeping it accurate and secure. Tomorrow, Dell Software is hosting a webinar that will reveal the results of a new independent poll of federal database ... Read more

FedConnects is now FedPulse™

September 2, 2014

The FedPulse™ government industry blog, formerly FedConnects™, serves as an information destination for government contractors and agencies alike looking to leverage market intelligence to maximize results and ensure program and contract success. The editorial team at Market Connections, Inc. understands the importance of keeping your finger on the pulse of an increasingly complex government market. Actionable information will help to ensure success while navigating a changing landscape. For government contractors, the right market data will help to safeguard and maximize contracts, expand business opportunities and deliver a more successful capture process. For government agencies in the new era of “doing more with less,” ... Read more

Weekly News Kick Off: Iraq Defense Budget Challenges; U.S. CTO Resigns; New Contract Wins; and Creative Marketing and Contractors

September 2, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  While many of us were enjoying the last “dog days of summer” leading up to the Labor Day holiday weekend, the federal news-cycle kept on moving. This week, we are featuring stories about potential defense budget challenges due to increased activity in Iraq, the U.S. CTO officially resigning, and several new contract wins.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Tuesday. Hagel: Iraq Crisis May Require Defense Budget Changes The Pentagon might have to retool its $555 billion 2015 budget proposal ... Read more

Weekly News Kick Off: Sequestration Fears Return; GSA’s Unified Acquisition Strategy; and Navy Awards $2.5 Billion in Contracts for CANES

August 25, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  The topic of sequestration has been making its way though the federal news cycle.  Many government officials discussed the looming defense budget caps at the Space and Missile Defense Symposium, and the CBO said that sequestration cuts are unlikely this year. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. After Months On Back Burner, Sequester Fears Return At the recent Space and Missile Defense Symposium, numerous officials warned of the looming defense budget caps. CBO: Sequestration Cuts Are Unlikely This Year The fiscal ... Read more

PODCAST: Benefit and Value of Managed Services for Government Agencies

August 21, 2014

More and more government agencies are implementing managed services IT models to reduce costs and enhance overall effectiveness. In addition, agencies can get out of the business of IT and focus on their core missions through managed services. From a budgeting perspective, managed services also take agencies out of the CapEX investment model, allowing a more cost-effective approach for procuring and implementing technologies. Cloud First and FedRAMP policies and mandates are also driving more agencies to adopt managed services, which will also supports more scalability in procuring and using IT. These are some insights from a recent TechSource podcast with Chris Sibold, ... Read more

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