Blog - (Archived)

Do You Need to Conduct Brand Research in the Government Marketplace?

October 1, 2014

It is common for companies to work in both the commercial and government sectors. It is also common for them to focus on their commercial brand while unintentionally overlooking whether the focus of their brand’s message resonates with the government sector. In today’s complex federal marketplace, understanding how your customers perceive your brand—and your brand value—is an important component of developing strong customer relationships. Brand research can tell you how the government views your brand value.   Read More Read more

Winning Contractor: Booz Allen Hamilton provides thought leadership through research

September 30, 2014

Being a winning contractor isn’t always about contract wins. Often, it’s about the thought leadership contractors provide that helps customers solve complex—and costly—problems. Booz Allen Hamilton recently provided such thought leadership via The Smart Command Town Hall Series, with support from Government Executive Media Group’s Defense One. Convened with government and industry leaders in defense and national security, the nationwide series focused on advancing the dialogue for putting innovative, interoperable technologies across the enterprise into the hands of warfighters more rapidly, efficiently and cost effectively. Booz Allen Hamilton commissioned a research study to explore the need for defense acquisition reform, problems ... Read more

Weekly News Kick Off: Kicking Off National Cybersecurity Awareness Month, Does the Military Need a Multi-Cloud Strategy?

September 29, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. As Defense and civilian agencies look at ways to utilize cloud services, the issues of cybersecurity in the cloud will likely be a topic of conversation. It will be interesting to see where that conversation leads during National Cybersecurity Awareness Month. For now, we’re almost through the end of the fiscal year—time to celebrate! Washington Post Hosts Cybersecurity Summit October 1, 2014 The Washington Post is kicking off Cybersecurity Awareness Month with a Cybersecurity Summit on Oct. 1, 2014, 8:30 a.m. – 12:00 p.m. Policy, industry and agency leaders will share ... Read more

Top Tips for Creating Connections that Drive Federal Sales

September 25, 2014

Driving federal sales is a concern for government contractors. As budgets continue to tighten, competing in the federal marketplace requires more than producing innovative solutions. Connecting with your customers is critical. But how do you connect with government customers in a complex market? On September 18, Market Connections’ Strategic Marketing and Thought Leadership Expert Monica Mayk spoke at a Northern Virginia Technology Council Business Development, Marketing & Sales meeting. She presented top tips for “Connecting with Government Customers in an Increasingly Complex Marketplace.” Mayk’s presentation included insights from Market Connections’ 6th Annual Federal Media and Marketing Study, last year’s Government Events ... Read more

Winning Contractor: Lockheed Martin to Centralize Australia’s Defense Data Centers

September 24, 2014

The Australian Government’s Department of Defence awarded a team of vendors, including Lockheed Martin Australia, an $800 million contract to provide centralized processing infrastructure and services. Lockheed Martin has been selected to lead the project, which aims to consolidate Defence’s infrastructure and applications to improve the efficiency and overall effectiveness of the department’s data centers. Defence and Lockheed Martin Australia will partner to deliver the transformed centralized processing environment, which will meet Defence capability requirements to 2022. This centralized processing will deliver a smaller number of more reliable and resilient data centers, from within 280 data centers to 11 domestically and ... Read more

Washington Post Hosts Cybersecurity Summit October 1, 2014

September 23, 2014

Cybersecurity continues as a top-of-mind concern for the federal government. The list of threats is long—malware, external hacking, insider data leaks, to name just a few. Cyber threats cost the government and industry billions of dollars every year, and that fact is not likely to change. In a 2012 study, conducted on behalf of the Lockheed Martin Cyber Security Alliance, 85% of IT decision-makers rated cybersecurity as a high priority, well above other hot topics like mobile devices (39%), big data (27%) and cloud computing (26%). Earlier this year, a Market Connections study on behalf of software provider SolarWinds, identified several cybersecurity ... Read more

Weekly News Kick Off: Congress Approves Stopgap Spending, October is Cybersecurity Month

September 22, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. The end of the fiscal year is upon us, which means Congress is looking at funding to get us through the end of the year (or at least the mid-term elections). No surprise for September, the news this week has been full of contract awards—too many to list here. Amid funding stories and contract wins, a few other interesting things have made the headlines this week as well. Enjoy! Congress Approves Stopgap Spending Bill The government will be funding through December 11, thanks to a spending bill the House and the Senate ... Read more

Using Market Research to Position Your Expertise

September 18, 2014

In the competitive federal contracting space, positioning your company and your subject matter experts as thought leaders is a great way to differentiate your firm and provide your customers with actionable information. Third-party research can validate a company’s technical expertise, and is a solid framework for crafting thought leadership materials. However, thought leadership market research only reflects your expertise if you use the results to both inform your go-to-market strategies and to enhance sales and marketing activities. Read on for an example of how SolarWinds used market research to enhance marketing activities. Read more

Winning Contractor: U.S. Department of Defense Awards URS Defense Systems Technical Area Contract

September 17, 2014

On August 1, 2014 URS Corporation announced the U.S. Department of Defense Information Analysis Centers Enterprise for defense systems technical area tasks awarded the company an indefinite delivery/indefinite quantity, multiple award contract. The company is one of twelve awardees, and the approximate maximum aggregate value of the contract, which has a one-year base period and four one-year option periods, is $3 billion. Under the terms of the contract, URS will lead a team of 40 subcontractors that can compete for or be awarded task orders to provide research, development, test and evaluation, and advisory and assistance services related to research and ... Read more

Weekly News Kick Off: House Republicans Want to Avert Government Shutdown; New GSA Acquisition System; and New Contract Wins

September 15, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  In what appears to be a positive political sign, House Republicans are looking to avert another government shutdown.  In addition, the GSA rolled out two new applications to enhance agency procurement, and there were several notable new contract awards.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. House Republicans Promise No Government Shutdown Drama This Fall House Republicans are looking to avert another government shutdown this fall, as an end-of-month deadline to pass a spending bill approaches. GSA Rolls Out IT Systems ... Read more


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