Blog - (Archived)

Using Market Research to Position Your Expertise

September 18, 2014

In the competitive federal contracting space, positioning your company and your subject matter experts as thought leaders is a great way to differentiate your firm and provide your customers with actionable information. Third-party research can validate a company’s technical expertise, and is a solid framework for crafting thought leadership materials. However, thought leadership market research only reflects your expertise if you use the results to both inform your go-to-market strategies and to enhance sales and marketing activities. Read on for an example of how SolarWinds used market research to enhance marketing activities. Read more

Winning Contractor: U.S. Department of Defense Awards URS Defense Systems Technical Area Contract

September 17, 2014

On August 1, 2014 URS Corporation announced the U.S. Department of Defense Information Analysis Centers Enterprise for defense systems technical area tasks awarded the company an indefinite delivery/indefinite quantity, multiple award contract. The company is one of twelve awardees, and the approximate maximum aggregate value of the contract, which has a one-year base period and four one-year option periods, is $3 billion. Under the terms of the contract, URS will lead a team of 40 subcontractors that can compete for or be awarded task orders to provide research, development, test and evaluation, and advisory and assistance services related to research and ... Read more

Weekly News Kick Off: House Republicans Want to Avert Government Shutdown; New GSA Acquisition System; and New Contract Wins

September 15, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  In what appears to be a positive political sign, House Republicans are looking to avert another government shutdown.  In addition, the GSA rolled out two new applications to enhance agency procurement, and there were several notable new contract awards.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. House Republicans Promise No Government Shutdown Drama This Fall House Republicans are looking to avert another government shutdown this fall, as an end-of-month deadline to pass a spending bill approaches. GSA Rolls Out IT Systems ... Read more

How to Create an Effective Blog for a B2G or B2B Audience

September 15, 2014

A recent study Market Connections conducted on behalf of marketing software provider Vocus showed that the number one priority for marketing and PR professionals is to create brand awareness. That makes sense—a strong brand is one of the most important assets a company has. What surprised us is that using a blog to create that brand awareness is not a top priority, especially considering that this FedPulse blog has been a strong component in building our own brand awareness. Read on for more about creating an effective blog for your B2G or B2B audience. Read more

Top 5 Business Challenges for Government Contractors

September 11, 2014

While all signs are pointing to an improved business environment for government contractors, it is still a highly challenging time.  As such, many contractors continue to deal with effectively implementing aggressive capture strategies, while also maintaining overall business profitability. SC&H Group recent ran a story that offered the top five business challenges that contractors are facing today, which are as follows: Competing and winning in a “best value” environment, specifically LPTA (Lowest Price Technically Acceptable) Sustaining best value contracts while achieving profitability Restructuring indirect rates to meet the contracting and competitive environments Conducting viable competitor and agency analyses Hiring and retaining qualified personnel The fourth challenge ... Read more

Winning Contractor: Textron Paves Way for Global Aviation Growth

September 10, 2014

Since it was founded in 1923, Textron has grown into a multi-industry powerhouse with 32,000 employees worldwide that offers aircraft, defense, industrial and financial solutions. Some of the most significant defense and aircraft brands belong to Textron, which include Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex and Lycoming. This multi-national company is continually in the news cycle for bringing new innovations to the marketplace – especially when it comes to developing global aviation solutions. For example, Cessna Aircraft Company recently announced that it received type certification from the U.S. Federal Aviation Administration for the Cessna Citation CJ3+.  This certification was awarded less than ... Read more

Weekly News Kick Off: New Global Threats Challenge Defense Budget; OASIS Contract Open for Business and New Contract Wins

September 8, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  With the current threat landscape changing in the Iraq, many experts are pointing out the dangers of a decreased defense budget. In addition, the long-awaited OASIS contract is now moving forward there were several significant new contract wins over the past week. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Could Global Threat Picture Restore U.S. Defense Increases? Some analysts forecast that the current threat picture will prompt U.S. lawmakers to address defense-spending issues when they return from August recess. Ex-U.S. Defense ... Read more

Surviving Tough Times Through Creative Marketing

September 5, 2014

In today’s budget-conscience government contracting marketplace, standing out from the competition requires highly nimble marketing approaches. With conference and trade show attendance down over the past four years, contractors have been turning to creative marketing strategies to achieve differentiation and enhance lead generation. With fewer opportunities to connect with buyers face-to-face, becoming a thought provoking, research driven content generator—and communicating across multiple channels—is now required. As a recent Washington Post article and the 2014 Federal Media and Marketing Study pointed out, fifty-two percent of federal workers surveyed said they didn’t physically attend any events in 2013, up from 38 percent in 2011. Research from ... Read more

Data Replication Tools for Enhancing Mission Effectiveness

September 3, 2014

Federal agencies are continually challenged with collecting and managing vast amounts of data – with the goal of turning this information into actionable insights for enhancing decision-making. One side effect of this explosion of data is the opportunity for inaccuracies, which can impact mission and objectives, data security, and compliance requirements. Integrating applications and data from numerous sources while also improving operational efficiency and increasing information consistency is critical.  Data replication and integration tools help manage this data, keeping it accurate and secure. Tomorrow, Dell Software is hosting a webinar that will reveal the results of a new independent poll of federal database ... Read more

FedConnects is now FedPulse™

September 2, 2014

The FedPulse™ government industry blog, formerly FedConnects™, serves as an information destination for government contractors and agencies alike looking to leverage market intelligence to maximize results and ensure program and contract success. The editorial team at Market Connections, Inc. understands the importance of keeping your finger on the pulse of an increasingly complex government market. Actionable information will help to ensure success while navigating a changing landscape. For government contractors, the right market data will help to safeguard and maximize contracts, expand business opportunities and deliver a more successful capture process. For government agencies in the new era of “doing more with less,” ... Read more


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