Blog - (Archived)

The Rights Steps for Tackling Adjacent Markets

May 20, 2014

Government contractors transitioning into adjacent markets may need to take extra steps to get caught up on the latest marketing strategies to ensure effective market penetration.  In addition, as we saw last year in a Market Connections PulsePoll study, contractors who began seeking opportunities in adjacent markets during the pre-sequestration era of 2012 will emerge more successfully from the current instability. In a recent interview, Ron Strauss, author, innovator and speaker on B2B Marketing, said “the move from ’mass’ media and outbound lead generation to content-driven SEO and inbound lead gen has huge implications for B2B marketing functions.” Critical to success as ... Read more

Weekly News Kick Off: Budget Uncertainly ‘Must End;’ More Continuing Budget Resolutions; and New Acting DoD CIO

May 19, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  A Congressional Budget Office report offers a sobering perspective on future spending. In addition, the Pentagon Joint Chiefs of Staff says that the budget uncertainly must end. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Dempsey Says Defense Budget Uncertainty Must End Uncertainty on the defense budget must end, according to the chairman of the Joint Chiefs of Staff Martin E. Dempsey.  He also said that service members may be sent into harm’s way inadequately prepared. Bad News for Agency Budgets The nonpartisan ... Read more

Federal Media and Marketing Study 2014: Mobility in Federal Government

May 16, 2014

The 6th Annual Federal Media & Marketing Study briefing is fast approaching on June 5. Market Connections will highlight the latest trends in the ever-changing federal media landscape. The past few years have shown the lines blurring between the personal and business use of social media and mobile devices. While the government tends to lag behind consumer markets when it comes to the adoption of technology, the ubiquity of online, social and mobile media in our personal lives has permeated government use. The 2013 Federal Media and Marketing Study didn’t just show that mobility had arrived; it proved mobility as a major influencer ... Read more

PODCAST: The 2014 Federal Media and Marketing Study

May 15, 2014

On June 5th, Market Connections and Sara Leiman, VP Media Director at TMP Government, will present the findings of the 6th annual release of the Federal Media and Marketing Study. If you are not familiar with this study, it provides valuable insight into the media habits of mid- to senior-level federal decision-makers, which is critical for targeting and influencing these potential buyers. In addition, this year’s study will showcase more insights into how government decision-makers are consuming media, as well as targeted sponsorship opportunities at sports events and at airport terminals. These are some of the recent insights from a recent FedPulse podcast ... Read more

Q&A: Nate Bradley, CEO of AudioEye, Discusses Meeting Section 508 Requirements for Federal Agencies

May 14, 2014

Federal agencies are tasked with providing massive volumes of content to citizens and constituents through their websites and apps.  In addition to providing this information in a timely and accurate manner, federal agencies have to meet compliance requirements providing access to the disabled. Fortunately, there are solutions that can help agencies meet these requirements, while also providing a seamless experience for citizens with disabilities. FedPulse recently had the opportunity to speak with Nate Bradley, CEO of AudioEye, which provides technologies to make sites more accessible for the disabled, about key trends in this arena. FedPulse: Tell us about AudioEye. Bradley:  AudioEye is a software ... Read more

Weekly News Kick Off: New $601 Billion Defense Bill; NIH Looking To Award a $20 Billion Contract; and More Stability Ahead

May 12, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. A $601 billion defense policy bill is making its way through Capitol Hill, which aims to bolster our nation’s cybersecurity efforts.  In addition, NIH is looking to award a $20 billion contract and the CEO of BAE Systems sees more stability ahead. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Election-Year Defense Budget Spares Ships, Planes In a day-night marathon session last week, the House Armed Services Committee pushed to complete a $601 billion defense policy bill for the fiscal year ... Read more

The 2014 Federal Media and Marketing Study Annual Breakfast Panelists Announced

May 8, 2014

On June 5th, Market Connections and Sara Leiman, VP Media Director at TMP Government, will present the findings of the 6th annual release of the Federal Media and Marketing Study. The event will feature tips from top contractors who are effectively navigating the changing federal landscape by implementing new strategies to target government decision-makers. Following are the panelists: Patrick Burns, Senior Director, U.S. Public Sector Marketing, NetApp Mark Meudt, Vice President, Communications and Marketing, General Dynamics Information Technology (GDIT) Nettie Johnson, Vice President, Marketing Communications, Lockheed Martin Rebecca Umberger, Director, Public Sector Marketing, Dell Software Data from this survey will provide valuable insight into the media habits ... Read more

Winning Contractor: Lockheed Martin Boosts Technology Innovation by Building Mission Systems & Training Center

May 8, 2014

Global security and aerospace company Lockheed Martin is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. In order to boost Lockheed’s technology innovation needs, the company recently announced the later-this-year groundbreaking of its Mission Systems and Training (MST) center in Manassas, VA. This state of the art facility will provide new technology to boost surface warfare combat systems. Lockheed Martin MST currently builds systems such as the Aegis Combat System, SQQ-89 undersea warfare system and has invested $3.5 million in the Surface Navy Innovation Center (SNIC) to keep up with the latest ... Read more

Matching Internal Expertise with External Research for Content Marketing Success

May 7, 2014

The Philadelphia Chapter of the American Marketing Association is hosting its monthly networking happy hour tomorrow night and Monica Mayk, Marketing Director of Market Connections, will be the keynote speaker. Monica will be sharing how Market Connection’s content marketing strategy elevated a boutique small business to big-business influence and opportunities with major corporations.  She will also share case studies on how the custom market research firm leveraged their own experience and market research to provide high-quality content to national brands such as Dell, NetApp, AOL and Gannett. Be sure to check out this full Q&A with Monica, which provides key insights into content ... Read more

Announcing the 2014 Federal Media and Marketing Study Annual Breakfast

May 7, 2014

THURSDAY, JUNE 5, 2014 8:00-10:00 a.m. | McLean, VA   Market Connections and Sara Leiman, Vice President, Media Director at TMP Government, are excited to announce the sixth annual release of the Federal Media and Marketing Study.   Join Market Connections, Inc. on Thursday, June 5, 8:00 to 10:00 a.m. at the Gannett Conference Center in McLean, Va. DETAILS AND REGISTRATION The past year has proven to be one of continued uncertainly within the federal government. Its impact on procurement policies and agency budgets remains uncertain. In this environment, most of us reaching out to federal decision-makers are continually challenged. We have to do more with less, ... Read more

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