Blog - (Archived)

PODCAST: The 2014 Federal Media and Marketing Study

May 15, 2014

On June 5th, Market Connections and Sara Leiman, VP Media Director at TMP Government, will present the findings of the 6th annual release of the Federal Media and Marketing Study. If you are not familiar with this study, it provides valuable insight into the media habits of mid- to senior-level federal decision-makers, which is critical for targeting and influencing these potential buyers. In addition, this year’s study will showcase more insights into how government decision-makers are consuming media, as well as targeted sponsorship opportunities at sports events and at airport terminals. These are some of the recent insights from a recent FedPulse podcast ... Read more

Q&A: Nate Bradley, CEO of AudioEye, Discusses Meeting Section 508 Requirements for Federal Agencies

May 14, 2014

Federal agencies are tasked with providing massive volumes of content to citizens and constituents through their websites and apps.  In addition to providing this information in a timely and accurate manner, federal agencies have to meet compliance requirements providing access to the disabled. Fortunately, there are solutions that can help agencies meet these requirements, while also providing a seamless experience for citizens with disabilities. FedPulse recently had the opportunity to speak with Nate Bradley, CEO of AudioEye, which provides technologies to make sites more accessible for the disabled, about key trends in this arena. FedPulse: Tell us about AudioEye. Bradley:  AudioEye is a software ... Read more

Weekly News Kick Off: New $601 Billion Defense Bill; NIH Looking To Award a $20 Billion Contract; and More Stability Ahead

May 12, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. A $601 billion defense policy bill is making its way through Capitol Hill, which aims to bolster our nation’s cybersecurity efforts.  In addition, NIH is looking to award a $20 billion contract and the CEO of BAE Systems sees more stability ahead. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Election-Year Defense Budget Spares Ships, Planes In a day-night marathon session last week, the House Armed Services Committee pushed to complete a $601 billion defense policy bill for the fiscal year ... Read more

The 2014 Federal Media and Marketing Study Annual Breakfast Panelists Announced

May 8, 2014

On June 5th, Market Connections and Sara Leiman, VP Media Director at TMP Government, will present the findings of the 6th annual release of the Federal Media and Marketing Study. The event will feature tips from top contractors who are effectively navigating the changing federal landscape by implementing new strategies to target government decision-makers. Following are the panelists: Patrick Burns, Senior Director, U.S. Public Sector Marketing, NetApp Mark Meudt, Vice President, Communications and Marketing, General Dynamics Information Technology (GDIT) Nettie Johnson, Vice President, Marketing Communications, Lockheed Martin Rebecca Umberger, Director, Public Sector Marketing, Dell Software Data from this survey will provide valuable insight into the media habits ... Read more

Winning Contractor: Lockheed Martin Boosts Technology Innovation by Building Mission Systems & Training Center

May 8, 2014

Global security and aerospace company Lockheed Martin is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. In order to boost Lockheed’s technology innovation needs, the company recently announced the later-this-year groundbreaking of its Mission Systems and Training (MST) center in Manassas, VA. This state of the art facility will provide new technology to boost surface warfare combat systems. Lockheed Martin MST currently builds systems such as the Aegis Combat System, SQQ-89 undersea warfare system and has invested $3.5 million in the Surface Navy Innovation Center (SNIC) to keep up with the latest ... Read more

Matching Internal Expertise with External Research for Content Marketing Success

May 7, 2014

The Philadelphia Chapter of the American Marketing Association is hosting its monthly networking happy hour tomorrow night and Monica Mayk, Marketing Director of Market Connections, will be the keynote speaker. Monica will be sharing how Market Connection’s content marketing strategy elevated a boutique small business to big-business influence and opportunities with major corporations.  She will also share case studies on how the custom market research firm leveraged their own experience and market research to provide high-quality content to national brands such as Dell, NetApp, AOL and Gannett. Be sure to check out this full Q&A with Monica, which provides key insights into content ... Read more

Announcing the 2014 Federal Media and Marketing Study Annual Breakfast

May 7, 2014

THURSDAY, JUNE 5, 2014 8:00-10:00 a.m. | McLean, VA   Market Connections and Sara Leiman, Vice President, Media Director at TMP Government, are excited to announce the sixth annual release of the Federal Media and Marketing Study.   Join Market Connections, Inc. on Thursday, June 5, 8:00 to 10:00 a.m. at the Gannett Conference Center in McLean, Va. DETAILS AND REGISTRATION The past year has proven to be one of continued uncertainly within the federal government. Its impact on procurement policies and agency budgets remains uncertain. In this environment, most of us reaching out to federal decision-makers are continually challenged. We have to do more with less, ... Read more

Weekly News Kick Off: Congress Gaining More Cyber Oversight; Agencies Leaving IT Money On the Table; and DoD CIO Steps Down

May 5, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. The House is pushing back on a bill that would cut military subsidies, and a new report is out that federal agencies should be saving more money in their IT budgets.  In addition, ManTech makes an acquisition and Northrop Grumman wins a $90 million contract. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. House Panel Rejects Cuts In Military Benefits Congress is saying “not so fast” to a Pentagon proposal to cut subsidies to military commissaries where service members and their ... Read more

C4ISR & Networks 2014 Conference: Warfighting at the Enterprise Level

May 1, 2014

The theme for this year’s C4ISR & Networks Conference is, “Warfighting at the Enterprise Level,” which will focus on developing a leaner, more capable intelligence age military. The event will bring together military, government, industry and corporate leaders to discuss the latest requirements and capabilities in mobility, command and control, communications, cyber, unmanned systems and sensors, networks and geospatial intelligence – to address key transformations that are happening with the military and Intelligence Community. Clearly we are deep in the era of “doing more with less,” which will be a key theme at the event. Along these same lines, on May 6 ... Read more

How Could the Government Have Avoided the Affordable Care Website Debacle?

April 30, 2014

By Dave Glantz, Director of Research Services At a time of great austerity, it is more critical than ever for government agencies to ensure their core websites serve as a true citizen- and constituent-facing tool. The highly problematic rollout of the Affordable Care Act website doubly underscores the need for user-friendly, accessible and intuitive government interfaces. Usability testing is vital to the success of any website or user interface, whether for the use of citizens, businesses or consumers.  Government contractors and systems developers would be wise to include usability testing in the development of any website or IT system. A groundbreaking technology is ... Read more


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