Blog - (Archived)

How Do You Customize Market Research for Government Contractors?

December 3, 2013

Author:  Laurie Morrow, Director of Research Services, Market Connections, Inc. Government contractors often ask Market Connections, a boutique research firm, what makes us unique when compared to larger, more traditional market research firms.  When searching for the right third-party research firm, we believe that customized research should always be a top consideration. We offer research that breaks out of the cookie-cutter approach, which is common with larger players.  Everything we do is designed to meet our clients’ unique needs.  From data collection to analysis, we offer a proprietary approach to gaining the right insights needed to advance organizational goals, especially in ... Read more

Weekly News Kick Off: Congressional Vacation to Create Another Fiscal Crisis; Dual Views on Sequestration; and Gov IT Legislation

December 2, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  Although last week was short due to the Thanksgiving break, the federal news-cycle continued to offer many stories about the pending fiscal crisis, sequestration and key new contract wins for industry. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Congressional Vacation Set to Create Another Fiscal Crisis Congress will soon be forced to debate yet another short-term, stopgap bill to keep the government open, not because a budget deal can’t be reached, but because lawmakers haven’t left enough time to ... Read more

Remembering the First Thanksgiving

November 27, 2013

Rather than braving the winter storm that is bearing down on the East Coast, perhaps this time is best spent learning about the first Thanksgiving holiday. Although Thanksgiving is a holiday that is often overshadowed by consumerism and news stories about how ‘Black Friday’ gauges the health of our economy, there is much more to this holiday. Forbes Magazine pointed out how President George Washington issued a historic Thanksgiving Proclamation on October 3, 1798, which created the first Thanksgiving holiday.  Though as the article highlights, this may have not been the first Thanksgiving holiday for our great nation. In the meantime, if you ... Read more

How Do I Reach Congress, DoD and Intelligence Decision-Makers with Market Research?

November 26, 2013

Author: Cynthia Poole, Director of Research Services, Market Connections, Inc. Many of our clients need to gain insights from Congressional, Department of Defense and Intelligence Community (IC) decision-makers and influencers to help them better serve these specialized audiences. Gaining access has always been a challenge, especially for obtaining research insights that drive business decisions, communications, marketing and public affairs initiatives. When implementing research among these audiences, Market Connections offers extensive experience and a specialized approach for targeting these individuals. Be sure to read the full article on how to best reach senior government decision makers with market research here.  Read more

Weekly News Kick Off: Debt Ceiling D-Day Around the Corner; Sequestration Worsens; Intelligence IT Modernization and New Contract Wins

November 25, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  While we are all headed into the holiday season, a dark cloud looms in the near distance with the debt ceiling issue and the lingering sequester.  Though it’s not all doom-and-gloom.  The Intelligence Community is being funded to meet modern challenges and industry members keep winning more contracts.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Budget Office: Next Debt Ceiling D-Day Could Come in March The government will exhaust its emergency borrowing authority sometime between March and June 2014, ... Read more

VIDEO: Al Boykin, Chief Learning Officer, National Contract Management Association, Discusses Positive Outcomes of Today’s Procurement Landscape

November 21, 2013

While many government contractors are facing uncertain times in today’s budget climate, it actually provides an opportunity for industry to focus on quality and better meet government customers’ mission goals. In addition, Lowest Price Technically Acceptable (LPTA) procurements, while not ideal for every situation, can work as long as there are no trade-offs when it comes to performance – solely at the price of cost.  Finally, the new budget landscape also provides the opportunity for contractors to best establish the right performance metrics to ensure optimal outcomes. These are some of the key insights from Al Boykin, Chief Learning Officer, National Contract ... Read more

Winning Contractor: Sotera Defense Solutions Achieves Organic Growth Under New Leadership

November 20, 2013

With more than 1,500 employees, Sotera Defense Solutions has grown into a unique organization that delivers innovative systems, solutions and services in support of critical missions for defense, intelligence, law enforcement and homeland security organizations. From cybersecurity to mobile platform integration and intelligence analysis, Sotera Defense Solutions offers a wide-range of services and solutions for enhancing national security.  The company also has a deep heritage for supporting government customers that dates back to 1969 when it was founded as Sachs Freeman Associates, Inc. Leading its growth and business development is the newly appointed President and CEO Deborah Alderson, who was recently the ... Read more

INFOGRAPHIC: The New Reality – The Impact of LPTA Procurements on Government Contracts and Solutions

November 19, 2013

Last month, Market Connections and Centurion Research, which was recently acquired by Deltek, issued a study about how Lowest Price Technically Acceptable (LPTA) contracts may be awarded to less qualified companies and sacrifice long-term value for short-term cost savings. In addition, these procurements could act to lower government contractors’ standards of performance. The survey of more than 375 government contractors and 360 federal government decision-makers found that LPTA procurements will increase in the next three years and government employees are less familiar with these kinds of contracts. Market Connections and Deltek/Centurion Research Solutions recently developed a comprehensive infographic illustrating the key findings: Government ... Read more

Weekly News Kick Off: Sequestration is “Working;” Big Data and the White House; and Many New Contract Wins

November 18, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  The U.S. resources required for the disaster response in the Philippines is making many question sequestration; though one top Republican Senator is claiming that the sequester is working and Lockheed Martin is laying off 4,000 people.  In the midst of all of this, there continues to be a steady stream of new contract wins.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Sequester Looms Over Philippines Disaster Relief Many believe that the Navy and Marine Corps’ high-profile disaster response in ... Read more

VIDEO: Ann-Marie Clark, Senior Director, Public Sector Marketing, CDW Government, Discusses Research as a Critical Role in Developing Marketing Plans

November 15, 2013

For product resellers and integrators like CDW Government, the majority of marketing efforts are funded through their vendor partners – in an effort to enhance product awareness and lead generation with government customers. In the reseller community, showing true return-on-investment (ROI) is paramount for showcasing the true value of all marketing efforts through the channel.  For Ann-Marie Clark, Senior Director, Public Sector Marketing of CDW Government, research is the foundation for both ensuring that all marketing efforts are effective and justify the overall budget. In addition, the right research enables federal marketers like Clark to develop messaging that fully resonates both with ... Read more


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