Blog - (Archived)

“Amtower Off Center” Interview with Market Connections About How to Win Government Contracts

September 4, 2012

Last week, Mark Amtower, host of “Amtower Off Center” on FedNewsRadio, interviewed Market Connections CEO Lisa Dezzutti and Marketing Director Monica Parham on how government contractors can best survive and thrive in today’s market.  Be sure to check out the full interview here.   Read more

Tracking Performance Management the Key to OMB Budget Guidance for Contractors

August 30, 2012

Ahead of the fiscal 2014 budget, the Office of Management and Budget (OMB) released its updated A-11 Circular, which highlights the way agencies will track and manage their performance goals. In an exclusive interview with Federal News Radio, OMB Associate Director for Performance and Personnel Shelley Metzenbaum stated, “This is laying out an aggressive multi-year plan for improving performance and accountability across government as well as implementing the Government Performance Results Modernization Act.” The next six weeks will be crucial for government agencies, and program managers and contractors should take notice. With the federal government focusing on performance management and cross-agency goals, ... Read more

Test Messages to Ensure ROI and Inspire Customers to Your Desired Action

August 29, 2012

Dave Glantz, Director, Research Services, Market Connections, Inc. Whether it is for radio spots, print advertising, white papers or overall media relations, the most savvy of corporations invest in ensuring their messages fully resonate with buyer decision makers. To fully maximize any advertising or promotional effort, whether to the government market or other commercial markets, many contractors tap into outside resources to conduct message testing.  Typically this is done in the form of  qualitative research in which professional moderators gather feedback via open-ended questions during focus groups, in-depth phone interviews, and similar types of discussion. One very powerful interviewing approach actually reveals the ... Read more

Incumbent Contractors: Never Assume Success When Re-Competing

August 28, 2012

There was a time when incumbent contractors had the luxury of assuming they would win a re-compete.  This mindset was often founded upon the organic, year-over-year growth that had become common over the past 10 years. Unfortunately, contractors no longer have the luxury of basing their business development strategies on assumptions.  Just because a government contractor is an incumbent during the re-compete process, doesn’t guarantee the bid will be won. When it comes to contractors winning during the rebidding process, the margin for error is fairly thin these days.  As Dennis Lucey, Vice president at TKC Global, and retired Army officer Gary ... Read more

Monday Morning News Kick Off: ‘Fiscal Cliff’ Could Lead to Recession; Virginia Contractors to Get Hit Hardest; GSA Wants to Be More Efficient; and New Contract Wins from SAIC, Lockheed and Booz Allen

August 27, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog.  Although the dog days of summer are winding down, things are heating up with regards to sequestration and other budget challenges that face the federal community.  In addition, several top contractors just announced some big contract wins, so it’s not all dire.  Happy Monday! Defense Cut’s Full Effect Years Away, Analyst Finds Defense contractors wouldn’t feel the full effect of automatic budget cuts for three or four years, according to the Center for Strategic and Budgetary Assessments. CBO ‘Fiscal Cliff’ Forecast Warns of Recession Massive spending cuts and tax hikes due ... Read more

PODCAST: Lisa Dezzutti, President and CEO of Market Connections, Discusses How to be a Winning Contractor in Face of Sequestration

August 23, 2012

Lisa Dezzutti, CEO and President of Market Connections, was recently interviewed by our friends at Blue Coat Systems on the Federal Blue Print blog.  Based on the findings of the recent 2012 Government Contractor Study, Ms. Dezzutti provides key insights into what government contractors need to do to survive today’s tough budget climate. You can listen to the podcast below. Listen to internet radio with Federal Blue Print on Blog Talk Radio Be sure to check out the Federal Blue Print post here. Read more

How Contractors Can Secure Opportunities in Near Adjacent Markets

August 22, 2012

When dramatic shifts occur in any industry, the most nimble of players are able stay ahead of the curve, make the right adjustments and maintain their leadership position.  With uncertain times ahead, many government contractors are looking for opportunities in near adjacent commercial markets. Though for many organizations that have seen exponential growth over the past decade in the government sector, this may be a tough change. Whereas growth in the government sector happened organically due to increased need for defense and IT systems, now contractors are fighting for fewer government dollars and searching for expansion opportunities into commercial markets. Some industry members ... Read more

Social Media Backbone for State and Local Effectiveness

August 21, 2012

Deltek and Market Connections, Inc. recently collaborated on data sharing and analysis for the recent GovWin social media in state and local government report. As such, Cynthia Poole, Director of Research Services, and Melissa Burgess, Research Analyst at Market Connections, recently contributed a series of blog posts for GovWin on the topic of social media and government. The most recent post highlighted how state and local governments are using social media to enhance program effectiveness and outcomes. Be sure to check out the full GovWin post here. Read more

Monday Morning News Kick Off: Performance Management and the Fiscal Environment; Sequestration Could Claim 155K Jobs; M&A Slows; and Lockheed Celebrates 100th Anniversary

August 20, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog.  The federal news cycle is once again buzzing with news surrounding the budget climate.  But it’s not all negative.  SAIC won a big Navy contract and there are 15 agencies presenting new mobile opportunities for contractors.  Happy Monday! Report: GMU Professor Claims Sequestration Equals 155K Lost Jobs According to an economist from George Mason University, sequestration could result in massive job cuts in Washington D.C., Northern Virginia and Maryland. Performance Management Challenge: It’s the (Fiscal) Environment, Stupid As the Obama administration continues its push for better achievement of performance goals, federal ... Read more

Q&A: Marv Gordner, Senior Program Manager, Mission Support Solutions, MorganFranklin, Discusses Burgeoning Growth in Vendor Vetting

August 16, 2012

One of the biggest challenges of providing reconstruction dollars to war-torn areas and government contracts across the globe is the risk of hostile organizations gaining access to and using this funding in nefarious ways. MorganFranklin Corporation, a provider of national security program and mission support services and C4ISR solutions, has emerged as the leading expert in a growing field known as Vendor Vetting, which entails identifying threats and preventing hostile organizations from using reconstruction contracting dollars to fund operations. The FedPulse blog recently spoke with Marv Gordner, Senior Program Manager in MorganFranklin’s Mission Support Solutions practice, about the topic of vendor vetting ... Read more

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