Blog - (Archived)

Differentiation Through Thought Leadership in the Federal Market

September 12, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. Contractors have been strategically positioning their subject matter experts as thought leaders for decades. But these days, true thought leadership extends beyond traditional publicity to developing independent studies, white papers and online content that provides government customers with the insights they need to be successful. For contractors to remain competitive in these challenging budgetary times, they need to fully differentiate themselves by diving deeper into this arena. A number of contractors are already doing it right, and there is room for others to follow their lead: Lockheed Cyber Security Alliance: Lockheed Martin established its ... Read more

Mapping a Customer’s Journey: An Exercise to Benefit Any Business Selling to Government

September 11, 2012

Sarah Wholey, Research Analyst, Market Connections, Inc. As the D.C. business community is dealing with many challenges these days, it is always good to keep all of your customer service capabilities as sharp as possible.  With fewer dollars to chase, the competition is getting very stiff and contractors need to embrace new ideas for keeping government customers happy. I recently had the privilege of participating in an educational workshop hosted by GovLoop and Oracle called ‘Mapping the Customer Journey,’ which was designed to gain a deeper understanding of customer motivations for improving overall service. While much of the event was geared toward government ... Read more

Monday Morning News Kick Off: White House Misses Sequestration Deadline; BYOD and Security; Cloud Implementation Challenges; and Pentagon to Sell Drones Internationally

September 10, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog.  With the Presidential election less than two months away, sequestration is still top-of-mind for many – with BAE Systems hosting a “Stop Sequestration” rally and much more.  As always, we have provided all the actionable news you need to manage the challenges and opportunities that lay ahead.  Happy Monday! White House Misses Sequestration Deadline; DoD Will See 11 Percent Cut The Obama administration has missed a key deadline to submit a report on how it would implement $109 billion in across-the-board budget cuts scheduled to take effect Jan. 2. Democratic ... Read more

Can You Define Cloud Computing? Common Knowledge is Not So Common

September 7, 2012

The definition of ‘common knowledge’ is knowledge that is available to everyone.   If something is common knowledge, then we automatically assume we are all working from the same playbook, right? It turns out common knowledge is not all that common. For example, you know what cloud computing is, right?  Many of us working in the federal market assume the idea of cloud computing is simple to grasp.  Many contractors are helping government agencies embrace more cloud-based solutions, so we’re eating, sleeping and breathing cloud computing.  Or we will soon enough, with the government moving more in this direction. Here’s the shocker.  A recent ... Read more

A Deep Dive on Seven Sequestration Survival Tips

September 6, 2012

Michael Tinsley, Founder and CEO of NeoSystems Corp., recently offered seven highly insightful tips in Washington Technology for contractors to better weather the sequestration storm.  In these very uncertain times, it is ideal to gather insights from industry and government leaders because it may all really come down to survival.  The political arena behind sequestration is very much in a holding pattern due to the Presidential election, and certainly the lobbying machine from the industry side is fully cranked up.  But things are still very ‘grey’ right now when it comes to sequestration. Fortunately, Tinsley’s insights are spot on.  And, we ... Read more

BYOD Toolkit Reinforces Need for Rapid and Agile IT Solutions

September 5, 2012

The new BYOD guidance required under the Obama Administration’s Digital Government Strategy released last month encourages agencies to allow personal devices and smartphones at work. While not mandatory, the new guidance – created by a digital advisory group that worked with the Federal Chief Information Officers Council – lays out key considerations, as well as current agency success stories and existing BYOD policies.  The document is essentially a ‘thought starter’ to get agencies in-tune with this new movement. One portion of the guidance caught our attention, which highlights how government IT leaders need to re-think technology implementation strategies, could spell opportunity for ... Read more

Tuesday Morning News Kick Off: Sequestration Survival; SAIC Splits Into Two Companies; Deltek Acquisition; DISA Plans Mobile RFP; and Obama’s Beer Recipe Revealed

September 4, 2012

Welcome to the Tuesday morning news kick off post from the FedPulse blog.  With summer officially behind us, it’s time to gear up for what will be a most interesting time in the government sector.  Sequestration still hangs over our heads though business keeps moving forward.  No matter what happens, we will continue to provide you with all the actionable news you need to stay ahead of the game. Happy Tuesday! Sequestration Would Cost Civilian Agencies $39 billion Nondefense agencies would be hit with $39 billion in top-line budget cuts if the current law’s threat of sequestration kicks in, according to the ... Read more

“Amtower Off Center” Interview with Market Connections About How to Win Government Contracts

September 4, 2012

Last week, Mark Amtower, host of “Amtower Off Center” on FedNewsRadio, interviewed Market Connections CEO Lisa Dezzutti and Marketing Director Monica Parham on how government contractors can best survive and thrive in today’s market.  Be sure to check out the full interview here.   Read more

Tracking Performance Management the Key to OMB Budget Guidance for Contractors

August 30, 2012

Ahead of the fiscal 2014 budget, the Office of Management and Budget (OMB) released its updated A-11 Circular, which highlights the way agencies will track and manage their performance goals. In an exclusive interview with Federal News Radio, OMB Associate Director for Performance and Personnel Shelley Metzenbaum stated, “This is laying out an aggressive multi-year plan for improving performance and accountability across government as well as implementing the Government Performance Results Modernization Act.” The next six weeks will be crucial for government agencies, and program managers and contractors should take notice. With the federal government focusing on performance management and cross-agency goals, ... Read more

Test Messages to Ensure ROI and Inspire Customers to Your Desired Action

August 29, 2012

Dave Glantz, Director, Research Services, Market Connections, Inc. Whether it is for radio spots, print advertising, white papers or overall media relations, the most savvy of corporations invest in ensuring their messages fully resonate with buyer decision makers. To fully maximize any advertising or promotional effort, whether to the government market or other commercial markets, many contractors tap into outside resources to conduct message testing.  Typically this is done in the form of  qualitative research in which professional moderators gather feedback via open-ended questions during focus groups, in-depth phone interviews, and similar types of discussion. One very powerful interviewing approach actually reveals the ... Read more


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