Blog - (Archived)

Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

June 7, 2012

This is a re-posting of a story from the Welz & Weisel blog. View the original post. In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out information in traditional forms, according to the 2012 Federal Media and Marketing Study from Market Connections Inc. So companies seeking IT contracts must execute messaging plans that integrate both “old” and “new” thinking, according to Lisa ... Read more

Are Government Contractors Doing Enough to Differentiate Themselves?

June 7, 2012

Without a doubt, the next 12 to 24 months will be a period where government contractors need to be even more competitive – chasing after fewer and smaller contracting opportunities.  Many are already seeing this as  a particularly challenging time. As the market for winning new contracts and holding on to existing ones becomes more difficult, what are winning government contractors doing to differentiate themselves?   Market Connections will be releasing this year’s Government Contractor Study on June 21st, and some of the findings may be surprising. For example: How crucial is thought leadership marketing? Are companies with higher win rates using more white ... Read more

Agencies Developing More Comprehensive Mobile Strategies and Policies

June 6, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. The rise of mobile technology in the government sector has allowed government employees to be more nimble and effective. Though with increased mobility comes greater challenges for those in charge of implementing mobile applications, such as Roger Baker, CIO at the Department of Veterans Affairs (VA). The proliferation of tablets, smartphones and other mobile applications across various platforms creates data security and management issues for the approximately 280,000 doctors and employees at the VA.  One example, highlighted in AOL Government, was when a group of VA doctors developed their own mobile app without the ... Read more

When Government Agencies Receive High Klout Scores, Does it Really Mean They Have More Clout?

June 5, 2012

Dave Glantz, Director of Research Services, Market Connections, Inc. IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies:  which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks, Klout will analyze that impact and give you a “Klout Score” anywhere between 1 and 100 – with 100 being the most influential. According to the IBM report, NASA received the out of all other federal agencies with ... Read more

2013 Contractor Outlook Event to Showcase Best Practices of Winning Government Contractors

June 4, 2012

Market Connections will release the results of this year’s National Survey of Federal Government Contractors at a Government Marketing Forum networking event on June 21. This is your opportunity to be among the first to hear the results of the national 2012 Government Contractor Study and the outlook for FY2013. The study results will highlight the best business development and marketing practices of the industry’s leading companies.  A panel of BtoG experts will share their insights into the FY2013 marketplace. The study will include: Government contractor marketing spend and mix Win rates on re-competes and new contracts Capture, bid and the proposal processes of ... Read more

Monday Morning News Kick Off: White House Seeks ‘Bad Ass’ Innovators, Big Data and Government Agencies, NIH iPad App, and the 2013 Contractor Outlook Event

June 4, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog. Monday mornings are as certain as the sun rising and setting.  Each week, we dust ourselves off from the weekend and tackle the opportunities and challenges that lay ahead.  The best way to embrace these challenges is to arm yourself with all the actionable news you need to be the most effective government or contractor professional possible.  Happy Monday! What’s New About Evidence-Based Budgeting? Michael Hardy of FCW provides some key insights into the OMB’s push for more evidence-based budgeting.  Be sure to check out our recent post about ... Read more

OMB’s Push for Evidence-Based Budgeting Reinforces Value of Program Performance Research

May 31, 2012

The Office of Management and Budget (OMB) just issued a memo calling for all federal agencies to submit evidence-based budgets that will prove program performance. According to the memo, “Agencies should demonstrate the use of evidence throughout their Fiscal Year (FY) 2014 budget submissions. Budget submissions also should include a separate section on agencies’ most innovative uses of evidence and evaluation.  Many potential strategies have little immediate cost, and the Budget is more likely to fund requests that demonstrate a commitment to developing and using evidence. The Budget also will allocate limited resources for initiatives to expand the use of evidence.” Clearly ... Read more

GovWin Post: Hashing Out Your Agency’s Social Media Policy

May 30, 2012

Facebook, Twitter, Pinterest and YouTube are a few of the many sites that employees are logging into every day, often causing anxiety among IT departments and management. Market Connections, a market research firm focused on B2G, recently did a study that noted government workers primarily use Facebook, followed by YouTube and LinkedIn. About half of the respondents in the study said they have access to social networking sites at work but 12 percent were unsure if access was allowed. Why the uncertainty? Most of the organizations we talk to are still determining their social media usage policies. Their initial reaction to these ... Read more

Q&A: Mary Phillips, Sr. Manager, Communications, Lockheed Martin, Discusses Value of Targeted Media Relations in Government

May 30, 2012

Lockheed Martin is a global security and aerospace company that employs about 123,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. Lockheed Martin is also a highly communications-focused organization when it comes to building overall brand awareness.  Mary Phillips, Sr. Manager, Communications,  in the Lockheed Martin Information Systems & Global Solutions (IS&GS) division, supports these efforts by developing and executing strategic marketing programs to advance technology thought leadership for IS&GS. Mary is also a user of Market Connections’ Federal Media & Marketing Study (FMMS) online tool, which follows ... Read more

Tuesday Morning News Kick Off: Feds Don’t Always See Mobile as Cost Saver, Senate Confirms New Contracting Policy Chief, and Fed CTO Wants to Liberate Government Data

May 29, 2012

Welcome to the weekly news kick off post from the FedPulse blog. With the long holiday weekend behind us, it is time to re-enter the working world.  And what better way to get acclimated to your professional life than by arming yourself with all the actionable news you need to be the smartest and most efficient government or contractor professional possible.  Happy Tuesday! 2013 Contractor Outlook Event:  Featuring The National Survey of Federal Government Contractors The Government Marketing Forum and Market Connections present the 2013 Contractor Outlook Event taking place on June 21st at the Marriott Tysons Corner. This event will showcase ... Read more


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