Blog - (Archived)

Change Management: A Roadmap to Drive Program Success

May 22, 2012

If you’re being forced to adapt rapidly in response to growing pressures for increased accountability and transparency, how do you deliver bold transformation to your organization’s operations and performance while continuing to satisfy your mission and constituents? Leading government market research firm Market Connections, Inc. will present a change management roadmap to help you face the pressure to deliver increased efficiency, reduced cost and greater program success, even with reduced resources, in a webinar taking place on May 31st at 1 p.m. Who should attend: Government executives, decision makers, program managers Key Takeaways: 1. The four stages of the change management roadmap, with a focus ... Read more

Monday Morning News Kick Off: DOE Offers 3D Employee Training; GSA Wants to be “Government Savings Agent; and Cyber Chief Plans “Long Harley Ride”

May 21, 2012

Welcome to the Monday Morning News Kick Off post from the FedPulse blog. We hope you’ve had a restful weekend and are ready to be the smartest and most efficient government or contractor professional possible.  Here’s all the actionable news you need to achieve these goals.  Happy Monday! Department of Energy Offers Online Training to Employees in 3D Virtual Buildings Energy Department employees are being trained on how to make office buildings more energy efficient in virtual “3D” environments with virtual rooms outfitted with virtual energy users such as toasters and refrigerators. GSA Seeks Efficiencies as ‘Government Savings Agent’ Dan Tangherlini, who was named ... Read more

Case Study: L-3 STRATIS Customer Loyalty Program

May 16, 2012

L-3 Communications’ STRATIS division has successfully served the Department of Defense, federal civilian government agencies and state and local governments with a broad range of IT services and solutions for over 30 years. According to Jeremy Williams, Vice President of Quality Management at L-3 STRATIS, the division has been conducting customer satisfaction surveys for five years. It originated as a business development function, but has since become a critical management tool, he explained. “Each time we conduct a survey, Market Connections helps us evolve the focus and the questions to measure not just satisfaction, but also loyalty,” he said. Combining of Qualitative ... Read more

Multiple Studies Show Social Media in Government on the Rise, Though a Reminder that Print Media is NOT Dead

May 15, 2012

Melissa Burgess, Research Analyst, Market Connections, Inc The federal government is quickly changing its views on employee use of social media.  In our Social Media in the Public Sector 2011 study, published last year, we found that only 19 percent of agencies banned the use of social networks in 2011, a sharp decline from 55 percent in 2010. Along these same lines, Hewlett Packard (HP) recently issued a study that found evidence indicating similar findings.The HP study also shows that the government is taking social media one step further by creating its own internal platforms to share information, set up video conferencing ... Read more

Monday Morning News Kick Off: DHS and DoD Expanding Cyber Sharing Program; New Ruling to Protect Contractor Employee Jobs; and the GSA Going “Green”

May 14, 2012

Welcome to the Monday Morning News Kick Off post from the FedPulse blog.   Once again, we have compiled all the actionable government-related news you need to be the smartest and most effective government and contractor professionals possible.  As always, there is no shortage of news.  From new contract wins by some of the biggest contractors to new government programs and procurement changes, we have it all in our weekly news roundup post.  Happy Monday. DHS, Defense Expanding Cyber Sharing Program The Defense Department and the Department of Homeland Security announced Friday that the Defense Industrial Base (DIB) Cyber Pilot program will be ... Read more

Next-Generation Government Social Media Metrics: Going Beyond Tracking the Number of Followers

May 10, 2012

Molly Huie, Senior Research Analyst, Market Connections. Inc. In today’s government communications world, the ability to be nimble and communicate via traditional media relations, as well as to leverage social media, is critical to the success of any communications effort.  For many public relations officers, this often means turning on a dime, 24/7, to provide the right information to citizens in a timely fashion. Our friends at GovLoop recently issued the “GovLoop State of Communications Report,” which highlights the top trends in government communications taken directly from the GovLoop community.  This report is an ideal primer for any government communications professional ... Read more

NVTC Event: Marketing Innovation — Customer Engagement Strategies that Lead to Sustainable Business Growth

May 9, 2012

How are today’s industry leaders evolving the way they engage and retain current and prospective customers? What is the best way to align your organization to research, develop and deliver compelling value propositions, persuasive messaging and provide a better customer experience? The NVTC Business Development, Marketing & Sales Committee’s Marketing Innovation event, taking place tomorrow, will provide a thought-provoking and exciting forum to learn more about creative events, technologies, tools and methodologies that you can use to get your messages out in a way that resonates with customers and achieves measurable results. From comprehensive, content-based thought leadership and innovative brand development strategies, ... Read more

Share Your Candid Insights and Contribute to the 2012 Government Contractor Best Practices Study

May 9, 2012

We are excited to announce that Market Connections is currently fielding its 2012 Government Contractor Best Practices Study, which will track best practices in winning government contracts.  This groundbreaking study will allow government contractors to get a sneak peek into how their colleagues and competitors capture new opportunities, and compare how their business development and marketing practices measure up. If you are interesting in participating in this study, you will receive an executive summary of the study findings, and the first 100 respondents will receive a $5 Starbucks e-gift card.  Please note that under no circumstances will your individual answers be ... Read more

Setting Aside Market Research Funds Can Help on a Rainy Day

May 8, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. Today, everyone from top CEOs to President Obama is talking about cutting back on spending and finding ways to “do more with less.”  Unfortunately for marketers, this usually means budget cuts or even a full on slashing of your budget.  So if you desperately need your next campaign or rebrand to provide the most bang for your buck, what do you do?  It’s simple — buy insurance.  Not from an insurance company, but from a research company. Setting aside money for research provides you with the largest return on investment (ROI) that you can ... Read more

Monday Morning News Kick Off: DoD Seeks to Change Procurement Rules, DISA Taps Social Media, and the Federal Customer Service Act

May 7, 2012

Welcome again to the Monday Morning News Kick Off post from the FedPulse blog.  For our second installment of this post, we have pulled together all the actionable news you need to kick-start the workweek.  And, as we pointed out last week, knowledge truly is power and we hope to arm you with all the right data to be the smartest government and government contracting professionals you could possibly be. Happy Monday! Customer Service Act Is Good News for Citizens and Employees As the Federal Customer Service Enhancement Act, H.R. 538, has passed out of a House committee and is moving forward, ... Read more


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