Blog - (Archived)

Next-Generation Government Social Media Metrics: Going Beyond Tracking the Number of Followers

May 10, 2012

Molly Huie, Senior Research Analyst, Market Connections. Inc. In today’s government communications world, the ability to be nimble and communicate via traditional media relations, as well as to leverage social media, is critical to the success of any communications effort.  For many public relations officers, this often means turning on a dime, 24/7, to provide the right information to citizens in a timely fashion. Our friends at GovLoop recently issued the “GovLoop State of Communications Report,” which highlights the top trends in government communications taken directly from the GovLoop community.  This report is an ideal primer for any government communications professional ... Read more

NVTC Event: Marketing Innovation — Customer Engagement Strategies that Lead to Sustainable Business Growth

May 9, 2012

How are today’s industry leaders evolving the way they engage and retain current and prospective customers? What is the best way to align your organization to research, develop and deliver compelling value propositions, persuasive messaging and provide a better customer experience? The NVTC Business Development, Marketing & Sales Committee’s Marketing Innovation event, taking place tomorrow, will provide a thought-provoking and exciting forum to learn more about creative events, technologies, tools and methodologies that you can use to get your messages out in a way that resonates with customers and achieves measurable results. From comprehensive, content-based thought leadership and innovative brand development strategies, ... Read more

Share Your Candid Insights and Contribute to the 2012 Government Contractor Best Practices Study

May 9, 2012

We are excited to announce that Market Connections is currently fielding its 2012 Government Contractor Best Practices Study, which will track best practices in winning government contracts.  This groundbreaking study will allow government contractors to get a sneak peek into how their colleagues and competitors capture new opportunities, and compare how their business development and marketing practices measure up. If you are interesting in participating in this study, you will receive an executive summary of the study findings, and the first 100 respondents will receive a $5 Starbucks e-gift card.  Please note that under no circumstances will your individual answers be ... Read more

Setting Aside Market Research Funds Can Help on a Rainy Day

May 8, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. Today, everyone from top CEOs to President Obama is talking about cutting back on spending and finding ways to “do more with less.”  Unfortunately for marketers, this usually means budget cuts or even a full on slashing of your budget.  So if you desperately need your next campaign or rebrand to provide the most bang for your buck, what do you do?  It’s simple — buy insurance.  Not from an insurance company, but from a research company. Setting aside money for research provides you with the largest return on investment (ROI) that you can ... Read more

Monday Morning News Kick Off: DoD Seeks to Change Procurement Rules, DISA Taps Social Media, and the Federal Customer Service Act

May 7, 2012

Welcome again to the Monday Morning News Kick Off post from the FedPulse blog.  For our second installment of this post, we have pulled together all the actionable news you need to kick-start the workweek.  And, as we pointed out last week, knowledge truly is power and we hope to arm you with all the right data to be the smartest government and government contracting professionals you could possibly be. Happy Monday! Customer Service Act Is Good News for Citizens and Employees As the Federal Customer Service Enhancement Act, H.R. 538, has passed out of a House committee and is moving forward, ... Read more

VA Takes Bold Steps in Using Research to Repair Supplier Relationships

May 3, 2012

Laurie Morrow, Director of Research Services, Market Connections, Inc. When doing research regarding perceptions and attitudes of key stakeholders, it is often very challenging to gain feedback that may be brutally honest or even negative.  The reality is that the most honest feedback from research is always the most valuable and provides organizations with the insights needed to enhance performance. The Department of Veteran Affairs (VA) recently undertook an aggressive research effort to gauge perceptions of its suppliers.  After Maurice C. Stewart, Associate Deputy Assistant Secretary, Department of Veterans Affairs (VA), joined the VA a few years ago, he undertook the ... Read more

CASE STUDY: Lockheed Martin Establishes Thought Leadership in Cloud Computing

May 2, 2012

Lockheed Martin wanted to establish its Cyber Security Alliance as a thought leader in cloud computing and cyber security, while measuring perceptions of the company and other cyber security solution providers. Market Connections conducted an independent study of U.S. government federal civilian, defense, military and intelligence agency IT decision makers to evaluate awareness and attitudes around cloud computing and cyber security. Together, Lockheed Martin and Market Connections presented the findings to the media and government agency decision-makers on behalf of the 14 Cyber Security Alliance partners through a custom white paper and related webinar. Key Findings The study revealed that understanding of cloud computing ... Read more

Monday Morning News Kick Off: House Approves Cyber Bill; GSA Tool to Verify Social Media Accounts; and Booz Top Employer for Veterans

April 30, 2012

Welcome to the inaugural Monday Morning News Kick Off post from the FedPulse blog. For anyone working in the government sector – whether as a contractor or as a federal employee – knowledge really is power.  And, the more we arm ourselves with the right information, the better we will perform professionally.   As such, each week, we will pull together all of the actionable news you need to kick start the workweek.  Happy Monday! House Approves Bill to Boost Cybersecurity Research On Friday, the House approved the Cybersecurity Enhancement Act of 2011, a bill to increase education, research, and development to confront ... Read more

Ensuring Your New Name Is The Right Name

April 27, 2012

Organizations are sometimes faced with an unavoidable need to change their name. Perhaps the need is driven by changes in the industry, an expansion of offerings and markets, a new strategic direction, or a merger or acquisition.  An organization’s name carries emotional connections and even equity with it – the amount of which depends on the brand power, reputation, and loyalty it has built in its markets over the years. As a result, selecting the new name that will represent the brand is an important strategic undertaking. Though it’s tempting to just pick a new name from a list of options ... Read more

Market Connections’ 2012 Federal Media and Market Study Captures Attention of Government Press

April 20, 2012

Last week, Market Connections officially launched its 4th annual Federal Media and Marketing Study at a standing-room only event at the Tyson’s Corner Marriott.  Several members of the government press attended and found the report’s findings worthy of covering. With the big news that “print is not dead” among federal decision makers, we would humbly agree this year’s study findings are very noteworthy – especially for those selling products and services to the government. Following are the major press coverage from the event: “Media use by feds” FedNewsRadio interview with Lisa Dezzutti, CEO and Founder of Market Connections.  Listen to the interview. “New trends ... Read more

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