August 2021 Newsletter
Federal Media and Marketing Study
UPDATE: NOW VIRTUAL (ON-DEMAND VIDEO & PRESENTATION DOWNLOAD)
NEW RELEASE DATE:
Government Marketing University’s GAIN 2021
Streaming in November
Register by September 3 and receive a $100 discount
In their 6th year, GAIN provides key insights into what government marketers need to stay sharp to meet the needs of their prospects and customers. Get the latest tips and techniques in reaching your government audience with incredible and innovative training content like Creating a Holistic Marketing Strategy, Staying Agile in an Evolving Landscape, The Do’s and Don’ts of Imagery Usage, Translating Policies and Mandates into Actionable Campaigns and so much more. Just announced, Episode #1 Keynote: Russ Klein, CEO, American Marketing Association. GAIN 2021 is virtual and easy to watch and learn at your own pace!
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The Evolution of News Consumption and Why It Matters to Marketers
It’s no surprise to anyone that the way we are seeking and receiving news has been changing and evolving. Over the years, news media has evolved to include blended online/print publications, 24-hour news stations, online news, and more recently, online social media and cell phone notifications. Recent events and changes to the workplace have only accelerated the change. Federal marketers, like many others, must respond and adapt to these changes or else get left behind.
Let’s Talk Price: How Much Does Research Cost?
One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about size, safety, reliability, luxury and other key factors that are important. Likewise, it’s important to understand your own budget and what you prioritize.
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