Blog - (Archived)

Q&A: Christie Cox, Marketing Director, Unisys Federal Shares the Value of Research to Support Marketing Efforts

May 3, 2018

After completing two recent studies with Market Connections, we reached out Christie Cox, Marketing Director at Unisys Federal to understand how this research is supporting their marketing and sales strategies. Unisys’s offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. Unisys has always understood that the federal market has unique challenges and needs; from budgetary restrictions to constantly changing federal mandates and requirements; and has been a long time consumer of research in the industry. MC: Can you give us a little background as to why ... Read more

Market Connections Clients Among Top 40 Finalists Announced for ACT-IAC’s 2018 Igniting Innovation Awards

April 19, 2018

Market Connections would like to congratulate our current and past clients: Booz Allen Hamilton, IBM Global Business Services, Leidos, Microsoft, AT&T and the U.S. Department of Education for their recognition as top innovators and selection as finalists for ACT-IAC’s 2018 Igniting Innovation Awards. Clients and nominated programs include: “We are proud to see companies so familiar to Market Connections on this list,” says Aaron Heffron, Market Connections president. “Our relationships with these organizations have taught us why it is important to be a leader and innovator for whatever market you’re in. These companies set high standards for themselves and it is no ... Read more

Weekly News Kick Off: Health IT Marketing to See Growth, New Cyber Laws Could Pave Way for Unified Threat Defense

April 13, 2018

Welcome to the first weekly news kick off of the new year. It looks like health IT marketing is going to enjoy some growth, while all of those cyber laws President Obama signed at the end of the year could pave the way for a unified threat defense. Enjoy these highlights. Health IT Outsourcing Market to See nearly Nine Percent Annual Growth Through 2019 A new market report has projected an 8.60% compound annual growth rate for the healthcare and life sciences information technology outsourcing market from 2015 to 2019. According to the report, cloud computing is among the outsourced technologies designed ... Read more

How Important Are Relationships in Government Marketing? VERY!

April 13, 2018

A few days ago, I attended the Amtower Summit on Selling to the Government.  Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing.  Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back to you, and can ultimately increase your market share and revenues.  But how does one build relationships?  Truly, there is no “silver bullet”, but with a dedicated effort, you can steadily build mindshare among your market. First of all, you need to understand exactly who your ... Read more

How Important Are Relationships in Government Marketing? VERY!

April 13, 2018

A few days ago, I attended the Amtower Summit on Selling to the Government.  Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing.  Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back to you, and can ultimately increase your market share and revenues.  But how does one build relationships?  Truly, there is no “silver bullet”, but with a dedicated effort, you can steadily build mindshare among your market. First of all, you need to understand exactly who your ... Read more

Big data: How much is enough?

April 13, 2018

Is there a point to big data? (via FCW) Big data may be all the rage, but the federal government often struggles with handling vast volumes of information and needs better analysis to make sense of it all, according to a General Services Administration top official. Sometimes “we think need more data ,but frankly, what we need is more…   Read more

Securing Your Cyber Offering for Success

April 13, 2018

Cyber security is one of the hottest federal technology topics of 2010, making it onto the President’s agenda and into numerous industry events and blogs.  Yet, those contractors attempting to sell cyber security-related solutions, services and products shouldn’t assume they’re speaking the same language as their targeted federal buyers. Recently, on behalf of The Lockheed Martin Cyber Security Alliance, Market Connections conducted a research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities.  Reflecting feedback from all military and intelligence branches as well as a representative sample of civilian agencies, the quantitative study results show that there ... Read more

Maximize your trade show investment

April 13, 2018

By guest contributor Michael Lisagor President, Celerity Works Author: Winning and Managing Government Business. As a government business growth consultant, I’m often asked whether trade show participation is worth the investment. To which I usually respond, “You will get out of it what you’re able to put into it.” This is assuming, of course, the event will enable you to come into contact with your target audience and is consistent with your company’s strategic growth objectives. One of the first steps is to look at past exhibitors and attendees, talk to your peers in other companies and ask your clients if they ... Read more

Leveraging emerging government trends

April 13, 2018

As 2011 begins to unfold, leading contractors often review the emerging topics and trends in government and consider if and where they have sweet spots, so to speak, they could leverage to offer customers more value. Presenters at the ACT-IAC Executive Leadership Conference, held in late October, covered four such areas of focus for the government in the coming year: Health IT: IT opportunities are plentiful, but contractors should be highly strategic and focused in this sometimes complicated market.  (If you haven’t already, we encourage you to read this issue’s article on needs assessment studies in healthcare IT.) Sustainability: Government is moving toward ... Read more

General Dynamics Wins Bidding War and Finalizes Acquisition of CSRA Inc.

April 10, 2018

Congratulations to our long-time client, General Dynamics on their recent acquisition of CSRA Inc. After months of due diligence, analysis and evaluation, on April 3 they announced its completion, valued at approximately $9.7 billion (composed of an all-cash bid of $6.9 billion and assumption of CSRA’s $2.8 billion debt). With CSRA’s cybersecurity and data-analytics business and information technology contracts, this acquisition makes General Dynamics one of the largest providers of high-tech IT solutions to the government IT market. “We are excited for the opportunities that this presents GDIT,” says Aaron Heffron, president of Market Connections, “The GDIT brand is often touted by the ... Read more

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