December 2021 Newsletter

VIDEO: How Agencies Can Maximize Data From the Federal Media & Marketing Study
Sara Leiman of TMP Government Shares Insights in Video Discussion

Executive Vice President Aaron Heffron and TMP Government Vice President and Media Director Sara Leiman joined together to discuss key takeaways and insights from the 2021 Federal Media & Marketing Study including changes in media, media and news fatigue, and changing workforce demographics. Sara also discusses how she uses study results to provide tactical advice to her federal contracting clients on their media spending strategy.

PODCAST: Market Connections Partners with Merritt Group for Lay of the Brand Podcast
#2: Creating Valuable B2G Content for ABM

In the second of a three-part series on federal account-based marketing, Aaron Heffron joins Peter Jacobs of Merritt Group and Courtney Hastings of Qlik to discuss how information and data can inform content strategies and how messaging, collateral and placement should be adapted to focus on the target audience you are trying to reach.