February 2022 Newsletter
GovExec’s GTM Series:
Government Marketing University’s Training Series:
Events: A Go or a No Go
We thought we were getting back to face-to-face event opportunities, but are we? Many events are being planned for 2022, but with lingering concerns about variants and the impact of a federal remote workforce, we’ve all found ourselves asking, “Will my customers and prospects be at events?” This training shares Market Connections data on government sentiments associated with event attendance and insights from industry experts on how they are addressing the evolving policies and needs of industry events.
Should You Worry About Federal Workforce Changes?
While the retirement “tidal wave” never quite hit as hard as predicted, over the past couple of years we have started to see a strong tide of long-term government employees, decision-makers and influencers taking that step away from the government. They are moving towards retirement, to contract work or to the private sector. What does this mean for new business or recompetes? Do you have a strong relationship with their incumbent, and do they understand the benefits of what your company offers? Are your recruiting efforts enticing those looking to leave the federal space, or are you in danger of losing them to competitors?
Client Spotlight: Dynatrace
Many Federal agencies are focusing on IT modernization to keep pace with the changing mission requirements and citizen demands. But one of the biggest modernization challenges program managers and mission owners face is time spent chasing problems rather than moving the mission forward. As a result, many agencies are looking to AI as the solution. AI solutions can automate manually intensive troubleshooting and get missions back on track quickly. But despite these clear benefits, agencies are still not embracing these solutions.
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