How to Begin Your Strategic Approach to Marketing for the Public Sector

By Courtney Parsons | March 1, 2023

When it comes to reaching public sector audiences there are a number of things to try, a number of avenues to venture down, and a number of platforms to spread your message on. If you’re reading this, you’re already aware of that. 

Yet, with the plethora of information sources at our fingertips, it can be hard to narrow down the specific data needed to begin formulating marketing plans and strategies. That is why the Market Connections research team created a study specifically for the individuals and teams Marketing for the Public Sector (M4PS).

Part one of the study launched in October 2022 and provides insight into media engagement habits. Part two, slated to launch in June 2023, will get more specific, diving into the procurement and buying processes, current outlook regarding participation in in-person/virtual events, as well as media/content format preferences. 

Overview 

We surveyed more than 1,000 people working in the federal and state/local government about their media engagement habits. We asked them about:

  • Top concerns for the next year
  • How much trust do they have in the information they get from certain sources
  • How much time is spent on an average workday accessing certain media 
  • Top digital sites for getting news/information 
  • Confidence in news sources 
  • Social media usage 
  • Top sites for streaming
  • Data/information on podcast listenership

Included are key insights, observations and takeaways from analysts – as well as specific data on the DMV market (D.C. Maryland, and Virginia region.) Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, our aim with part one of the M4PS report is to provide you with trusted data, ultimately serving as launching point for your future planning endeavors. 

What is important to your audience

Figuring out what’s important to your audiences is key. It allows you to make decisions with a wider lens or narrow down and go niche if necessary. 

By arming yourself with both parts of this report you will be able to further strategically position yourself exactly where you want to be in the public sector market. Since all goals are different and there is no one-size-fits-all approach to planning, we started here by anticipating your needs, so you can in turn begin to anticipate the needs of your audiences. 

The media engagement report is available now. 

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And keep an eye and ear out for M4PS part two, coming in June 2023.

Have questions? Want more information? Please reach out to info@marketconnectionsinc.com.