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Robotics, Autonomous Systems, and the Future of the US Military

In this article David Hutchins (Industry Analyst) details the importance of robotics, autonomous systems and the future of the US military.

Custom Content: A Closer Look

What is custom content and why does it need to be part of your 2023 marketing plan? by Susan Rose, Senior Director of Insights and Content As part of a company that produces every type of content, we find “content” means different things to different people, and some new definition pops up every single day.…

The Importance of Understanding Your Brand

Revisiting the Leading Brands 2021 Panel Discussion Jonathan Sanders, Director, Research, GovExec In the B2G space, there are few things more important than understanding your brand — it is the story you tell without ever walking into a room. It is the reaction someone has when they see your company mentioned online. It is the…

Research Trends and Insights: Top Trends part 3

by Jonathan Sanders, Director, Research, GovExec The telework phenomenon has been a tour de force in culture for over two years now.  We have all done our phishing courses, taken a multi-factor authentication approach to all Apps, and replied to the on again off again phish test emails. Like most of you, I have rolled…

Research Trends and Insights: Top Trends part 2

by Jonathan Sanders, Director, Research, GovExec It should come as no surprise that refining data management was at the top of our technology trends to track for 2022. Over the past decade, the way that the Federal Government, Department of Defense, and even State & Local Government collect, analyze, and disseminate data has grown in…

Research Trends and Insights: Top Trends to Track in Federal Technology in 2022 – Part 1

by Jonathan Sanders, Director, Research, GovExec Over the course of the last two years, business as usual for the federal government has been anything but. With the introduction of the coronavirus pandemic in early 2020—and the subsequent race to integrate key methodologies to better navigate the accelerated digital environment in 2021—2022 has left critical agencies…

Information is Key Throughout the Federal Buyer Journey

Market Connections released the Federal IT (FIT) Buyer Journey at Government Marketing University’s GAIN 2022 event last week. The main takeaway for federal marketers, sales and solutions teams looking to influence their customers throughout the journey is to inform, inform, inform. While different stakeholders come in and out throughout the entire journey from beginning (or…

Does the Buyer’s Journey Really Matter in B2G Marketing?

By Susan Rose, Senior Director, Insights & Content I’ve been creating research-based thought leadership for the public sector for almost 20 years. Yet until fairly recently, it was unusual to connect each asset to the buyer’s journey. Or rather, unusual to actively talk about the buyer’s journey. Over the years, nearly 100% of the assets…

How to Build Trust with Federal Prospects Who Don’t Know You

By Susan Rose, Senior Director, Content & Insights, GovExec Trust. It’s a word nearly everyone uses when talking about marketing and selling, especially in the federal market. For good reason: trust is everything. You can have the best product or service in the industry, but if federal prospects don’t trust you, they won’t buy it.…

Federal Events: Are We Finally Ready for Face-to-face?

COVID-19 upended the way we do business, including in-person events. For over two years now, government contractors have wondered when and how federal events will get back to “normal”— shaking hands; networking; and seeing clients, vendors and colleagues face-to-face. In the past year, attempts to have in-person events have happened in fits and starts. Surges…