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Let’s Talk Price: How Much Does Research Cost?

One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about…

Does the Buyer’s Journey Really Matter in B2G Marketing?

By Susan Rose, Senior Director, Insights & Content I’ve been creating research-based thought leadership for the public sector for almost 20 years. Yet until fairly recently, it was unusual to connect each asset to the buyer’s journey. Or rather, unusual to actively talk about the buyer’s journey. Over the years, nearly 100% of the assets…

How to Build Trust with Federal Prospects Who Don’t Know You

By Susan Rose, Senior Director, Content & Insights, GovExec Trust. It’s a word nearly everyone uses when talking about marketing and selling, especially in the federal market. For good reason: trust is everything. You can have the best product or service in the industry, but if federal prospects don’t trust you, they won’t buy it.…

Federal Events: Are We Finally Ready for Face-to-face?

COVID-19 upended the way we do business, including in-person events. For over two years now, government contractors have wondered when and how federal events will get back to “normal”— shaking hands; networking; and seeing clients, vendors and colleagues face-to-face. In the past year, attempts to have in-person events have happened in fits and starts. Surges…

Should You Worry About Federal Workforce Changes?

Your contact in the Army lets you know that they will be retiring in the next month. What does this mean for any future work you were hoping to get? Do you have a strong relationship with their incumbent, and do they understand the benefits of what your company offers? What about your contact? Are…

VIDEO: How Agencies Can Maximize Data from the Federal Media & Marketing Study

Sara Leiman of TMP Government Shares Insights in Video Discussion Executive Vice President Aaron Heffron and TMP Government Vice President and Media Director Sara Leiman joined together to discuss key takeaways from the 2021 Federal Media & Marketing Study. (Synopsis available below the video.)  In her role as a media buyer, Sara provides tactical…

GAIN 2021

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2021 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. GAIN 2021 will have all the hottest content and speakers to ensure you’re “In the Know”. Hear the latest tips and techniques…

Meet the Team: Mari Canizales Coache, Manager, Marketing & Client Services

As we celebrate Hispanic Heritage Month, we want to highlight our Manager of Marketing and Client Services, Mari Canizales Coache. Mari has been with Market Connections since 2015, where she focuses on the brand and messaging of the company and supports the team by sharing her marketing perspective in the development of surveys and marketing…

Where Will We Land? Le Chatelier’s Principle Applied to Federal Marketing

In the late 1800s French chemist Henry Louis Le Chatelier described a system of shocks and counter-shocks that eventually settles into an equilibrium at a level that is neither where it started nor where it might eventually go. This idea, that any stable system encountering external forces pushing back and forth to establish a new…

Three Questions to Consider in B2G Marketing: Who? What? Where?

B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. As a market research company, we conduct interviews, focus groups and surveys to help our government contracting customers refine their strategies for a…

The Evolution of News Consumption and Why It Matters to Marketers

FEDERAL MARKETERS MUST STAY ABREAST TO REACH TARGET AUDIENCES It’s no surprise to anyone that the way we are seeking and receiving news has been changing and evolving. Gone are the days of starting your morning off with a coffee and newspaper, listening to news radio on the way to work or waiting for the…