Blog

Agency-Based Marketing: Targeting Your Customer on a Deeper Level

Wednesday, October 21st, 2020

In our last blog post, Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?, we touched on how to use agency-based marketing (ABM) for media purchasing when space in general federal publications are limited. Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. Simply, they are…Read More

Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?

Friday, October 9th, 2020

As we begin a new federal new year and the final quarter of the calendar year, many federal marketers are looking at their 2021 federal media strategy and wondering whether tried and true methods will still work in the current environment. This past year, due to forced changes in other areas of federal marketing (i.e.…Read More

Winning Contractor: Verizon Wins Multiple DOL Task-Order Awards Totaling $805.9M Under Mega EIS Contract

Thursday, October 1st, 2020

Congratulations to our friends at Verizon for their multi-award win under the Department of Labor’s $50B Enterprise Infrastructure Solutions (EIS) contract to provide telecommunications and information technology support services. Transitioning from the Networx contract vehicle that has been in place with the GSA since 2007, the 15-year EIS contract is the GSA’s premiere telecommunications contract. Under…Read More

GAIN 2020

Thursday, October 1st, 2020

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the…Read More

A Decline in Trust and Confidence:

Wednesday, September 23rd, 2020

Insights Pulled from a Sneak Peek of the 2020 Federal Media & Marketing Study From the desk of Laurie Morrow, Vice President of Research Strategy, Market Connections Inc. Over the twelve years my team has conducted the Federal Media & Marketing Study, we have looked at how federal audiences are engaging with different media properties…Read More

Elections 2020: What You Need to Know to Support Your Federal Client

Thursday, September 17th, 2020

Unbelievably, we are less than 50 days away from this year’s elections. Like in many other big election years, our clients always ask us the same question, “How do you think the elections will affect the federal market?” We believe there are two parts to that question. The immediate one that comes to people’s minds…Read More

Marketing Tips for End of Year Spending

Thursday, September 10th, 2020

As we approach the end of the fiscal year, the discussion turns toward agency end-of-year spending. Should federal marketers and sales assume selling for the year is done and look toward 2021, or should they implement a final surge campaign with the hopes of capturing any last-minute spending from unspent budgets? According to Lou Anne…Read More

Using Personas in Creating & Marketing Content for Your Federal IT Customer

Thursday, August 20th, 2020

Guest blogger: Mark Amtower, Amtower & Company  Market Connections’ Federal IT (FIT) Persona Study should resonate with everyone selling IT products or services to the government. The always evolving IT landscape shortens the cycle of Moore’s Law every day, making it critical for the savvy IT product or services contractor to educate federal buyers  on…Read More

Federal Marketing in a Post-COVID World: Developing a Plan of Action

Wednesday, August 5th, 2020

From the Desk of Aaron Heffron, President Market Connections, Inc. While many of us remember fondly as a kid hearing, “Yes, Virginia, there is a Santa Claus,” we all need to remember, “yes, folks, there will be a federal market after COVID.” Setting aside the debate of when the “after” is a reality, it is…Read More

#1 Misconception of Doing Business With The Federal Government

Thursday, July 23rd, 2020

Guest blogger: Kris Brinker, Ocean 5 Strategies There‌ ‌is‌ ‌no‌ ‌such‌ ‌thing‌ ‌as‌ ‌doing‌ ‌business‌ ‌with‌ ‌the‌ ‌federal‌ ‌government.‌ ‌‌We‌ ‌do‌ ‌business‌ ‌with‌ ‌people—government‌ ‌decision-makers,‌ ‌federal‌ ‌humans—who‌ ‌all‌ ‌have‌ ‌goals, ‌‌fears,‌ ‌needs,‌ ‌priorities,‌ ‌and‌ ‌pain‌ ‌points.‌ ‌ The‌ ‌US‌ ‌government‌ ‌continues‌ ‌to‌ ‌offer‌ ‌opportunities‌ ‌as‌ ‌the‌ ‌largest‌ ‌public‌ ‌procurement‌ ‌marketplace.‌ ‌Just‌ ‌a‌ ‌small‌ ‌piece‌ ‌of‌ ‌the‌ ‌federal‌ ‌pie‌ ‌would‌…Read More

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