Skip to content

Home » News & Events » Blog

Blog

Let’s Talk Price: How Much Does Research Cost?

One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about…

Three Questions to Consider in B2G Marketing: Who? What? Where?

B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. As a market research company, we conduct interviews, focus groups and surveys to help our government contracting customers refine their strategies for a…

The Evolution of News Consumption and Why It Matters to Marketers

FEDERAL MARKETERS MUST STAY ABREAST TO REACH TARGET AUDIENCES It’s no surprise to anyone that the way we are seeking and receiving news has been changing and evolving. Gone are the days of starting your morning off with a coffee and newspaper, listening to news radio on the way to work or waiting for the…

Top Five Tips to Capture a Piece of Federal End-of-year Spending

Many of our federal contractor clients rely on a heavy push in the final quarter of the federal fiscal year to take advantage of the mad dash by agency procurement teams to allocate end-of-year budget dollars. While “use it or lose it” may not be what it once was, because of the pandemic, many contracting…

Federal Audiences Rely On Research and White Papers

According to GovExec’s Leading Brands and Market Connections’ Content Marketing Review Our friends at GovExec recently released their report, Leading Brands in Government 2021, highlighting those companies who are navigating the federal market space. The study tracks brand sentiment and associations in the public sector including federal, defense, state and local. First and foremost, we…

VIDEO Q&A with Stephanie Geiger of Government Marketing University

On Tailoring Content Marketing to Target Agencies Following the Content Marketing Review release, we reached out to our strategic partner, Government Marketing University’s expert COO and co-founder, Stephanie Geiger to share some tactical advice for content creation for government marketers looking to reach audiences with agency-based marketing. Watch the interview video or read the Q&A…

Content Marketing: Reaching the Public Sector with Webinars

The 2021 Content Marketing Review: Reaching the Public Sector confirms what we all knew: over the past 18 months, the public sector is spending more time with webinars than other types of content. Over one-third of public sector IT decision makers are spending more time with webinars than ever before. This is no surprise during…

Content Marketing: The Importance of Websites and SEO

Your website is still among the best ways to deliver content to your customers. Who says? Nearly 70% of federal IT decision-makers, according to Market Connections polling (Source: Content Marketing Review: Federal & Beyond). However, you still need to drive traffic, and search engines are the traffic cops. Are you investing in making your public-sector…

Is Your Company Ready to Respond to a Major Infrastructure Rollout Plan?

Infrastructure investment will happen in the United States. While the size and scope of President Biden’s plan will be debated and discussed, rest assured, large-scale funding will happen. Will you be ready to be a partner in this effort for the next 5-10 years? How is your company positioned to help build a smart America…

Content Marketing: Maximize Your Subject Matter Experts

All government marketers understand the importance of including content in their marketing strategy, but winning government contractors make sure that their content contains the key features their audience is looking for. According to Content Marketing Review: Federal and Beyond, this includes data and research to support their position, product specifications and examples of past performance.…

Questions Every Federal Marketer Should Ask Before A Campaign Launch

Increasingly over the past few years, federal marketers have been asked by senior management to prove a positive return on investment on their marketing dollars. In today’s altered landscape, marketers are also faced with having to account for their target audience’s changing work environment and agency priorities. With this in mind, what questions should federal…