January 2021 Newsletter

WEBINAR:
How are Federal Agencies Responding to Recent Cyber-Attacks?
Wednesday, March 3, 2021, 1:30 PM (ET)

With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies. What are some actions they are taking in response to recent events? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (ET) to learn more about how federal agencies are responding to these challenges and how you can support them.

2020 Federal Media & Marketing Study Single-Audience Reports Now Available

Based on the 2020 FMMS Study, we have just released our most popular audience-based reports. Federal marketers focused on key agencies can now purchase a budget-friendly agency resource with specific marketing data to assist with their account-based marketing needs. With so many changes in how we are now marketing to federal audiences, get insights on your customers’ preferences to maximize the ROI on your media spend.

Research to Support Your Federal Marketing and Business Development Plans

As we enter a new year, the pandemic has brought on new norms for how we market to federal audiences. Do you have the information you need to create and justify your marketing strategy? The “right” information can take many forms. Whether it’s maximizing the use of free resources or commissioning custom research, here is what we have learned works best in different situations.

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