June 2022 Newsletter

Government Marketing University:
GAIN 2022 (Spring Event)
NOW ON-DEMAND

GAIN 2022, is the premier business to government conference focused on training, research insights, networking and member-only experiences that better enable you to reach your government audience.

SPECIAL REVEAL: 2022 FIT Buyer Journey
Market Connections revealed results from the next study in our FIT (Federal IT) series at GAIN 2022. This study will take federal contractors through their customer’s unique buyer journey to uncover the key influences and information needed to help guide them to final selection of IT products and services including who the key stakeholders are during each stage of the journey; where they are going for information; and what types of information they find most valuable throughout the journey.

Information is Key Throughout the Federal Buyer Journey

Market Connections recently released the Federal IT (FIT) Buyer Journey. 

While different stakeholders come in and out throughout the entire journey from beginning (or needs identification stage) through end (vendor selection), the need remains the same. From the CIO through the end-user, all major stakeholders in the federal buyer journey need information to help educate them about your products and solutions in order to build trust.

Leading Brands 2022 Study Now Available Online

Now in its 8th year, Leading Brands is the largest government decision-makers study capturing the priorities and perceptions of buying teams across civilian and defense agencies. The 2022 Leading Brands analysis will help you understand the buyers, assess your company against its competitive set, uncover strengths and weaknesses, provide actionable
takeaways, and reveal the opportunities to
accelerate sales and go to market with
velocity.

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703.378.2025 | www.marketconnectionsinc.com