Government Marketing University:
Information is Key Throughout the Federal Buyer Journey
Market Connections recently released the Federal IT (FIT) Buyer Journey.
While different stakeholders come in and out throughout the entire journey from beginning (or needs identification stage) through end (vendor selection), the need remains the same. From the CIO through the end-user, all major stakeholders in the federal buyer journey need information to help educate them about your products and solutions in order to build trust.
Leading Brands 2022 Study Now Available Online
Now in its 8th year, Leading Brands is the largest government decision-makers study capturing the priorities and perceptions of buying teams across civilian and defense agencies. The 2022 Leading Brands analysis will help you understand the buyers, assess your company against its competitive set, uncover strengths and weaknesses, provide actionable
takeaways, and reveal the opportunities to
accelerate sales and go to market with
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703.378.2025 | www.marketconnectionsinc.com