March 2021 Newsletter
2021 Content Marketing Review: Reaching the Public Sector
Agency Cybersecurity Breaches: How Can Vendors Support?
At a recent webinar hosted together with ATARC (Advanced Technology Academic Research Center), we shared survey results of over 200 federal IT decision-makers and influencers about the effects of recent cybersecurity breaches. In addition to sharing survey results, we brought together a panel of former federal c-level IT executives to provide further insight on data and their opinions on what the breaches really meant for government agencies and the contractors supporting them. Check out the top three takeaways from the panel discussion.
Four Questions Federal Marketers Should Ask Before Any Campaign Launch
Increasingly over the past few years, federal marketers have been asked by senior management to prove a positive return on investment on their marketing dollars. In today’s altered landscape, B2G marketers are faced with having to account for their target audience’s changing work environment and agency priorities. What questions should they be asking before marketing strategies are developed and investments made?
From Merritt Group: The B2G Marketing Playbook: ABM Strategies for Federal Success
In this hyper-competitive environment, government decision-makers are looking for partners that truly understand their unique challenges and are deeply committed to delivering the best solution. In other words, winning requires an account-specific approach, which provides both an opportunity and a challenge for marketers.
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