In The News

Digital Advertising Will Rule for Marketers in 2018 and Beyond

September 18, 2018

Market Connections tries to stay abreast of news and topics that can help our clients and make us better partners. We recently came across the 2018 results of The CMO Survey®, sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business. This biennial study gathers opinions from top marketers at US B2B and B2C for-profit companies with the goal of predicting the future of markets, tracking marketing excellence and improving the value of marketing. Among a myriad of interesting findings, one in particular caught our attention: digital marketing expenditures are expected to increase by more than 12% ...
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Booz Allen Hamilton, Leidos Among Forbes’ Top 100 Best Employers for Women

August 16, 2018

Congratulations to clients and friends, Booz Allen Hamilton and Leidos, for being named among the top 100 of Forbes’ first-ever ranking of America’s best employers for women. The overall list consists of 300 employers that received the most recommendations and boasted the most gender diverse boards and executives as identified by over 40,000 Americans, including 25,000 women working for large companies. Respondents were asked to rate their organizations on criteria such as working conditions, diversity and how likely they’d be to recommend their employer to others. Female respondents were further asked to rate employers on parental leave, discrimination and pay equity and ...
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What are Your Competitors Spending Their Marketing Dollars On?

August 9, 2018

In a recent blog post, we shared the top challenges faced by federal marketing and business development professionals as seen in the 2018 Federal Government Contractor Study. While it is nice to know the challenges we all are facing, what you REALLY want to know is: How are your competitors spending their marketing dollars? Is their spending the same as yours? What about next year? You don’t want to miss the next big thing, and you certainly want to know where your efforts are going, so that you can go head-to-head with your primary competitors. Being present is still a key to winning. Almost 9 out ...
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Top Five Challenges Faced by Federal BD & Marketing Professionals

July 31, 2018

Earlier this summer, Market Connections in partnership with Professional Services Council and Merritt Group conducted our biennial 2018 Federal Government Contractor Study. In order to stay alert to the biggest issues our government contractor clients may be facing, we conduct this study to answer what federal marketing and business development (BD) professionals are currently wrestling with in the marketplace. Year after year, we take into account how respondent answers vary based on what role they play within their company. While, as a group, both business development and marketing departments find similar areas challenging, when you compare the two, responses differ. What were ...
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2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ...
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April 2018

April 25, 2018

upcoming events WEBINAR: Taking Advantage of the 2018 Defense Budget Influx With the passing of the 2018 Bipartisan Budget Act, increasing the defense funding cap, how can your organization take advantage and maximize opportunities over the next 16 months? Join Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss implications and recommendations based on the results from our recent 2018 Defense Budget PulsePoll™. REGISTER NOW highlights Calling Government Contractors: Participate in our 2018 Study What are your biggest marketing and business development challenges? Participate in our survey! Market Connections will be partnering with Professional Services ...
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WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President and CEO Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'S7YwSTMytLDQNTMysNQ1MU801bUwMTXXNTAzs0g2ME1OSrJMBQA'}; ss_form.width = '100%'; ...
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March 6, 2017

Thursday, April 27, 8:30-11:30 AM (EDT) Crowne Plaza Tysons Corner 1960 Chain Bridge Rd., McLean, VA 22102 Join Market Connections and Merritt Group as we present the results of the 2017 Federal Content Marketing PulsePoll™, followed by a panel discussion. Learn which content, formats and channels are considered most relevant, influential and informative during the federal procurement process among government decision makers and the contractors who market to them. New in 2017, the study introduces additional channels including social media, compares paid versus earned marketing and highlights trends found from 2015 to present day. What you will learn: What thought-leading content do government decision-makers ...
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New Research: Connectivity of Mobile Devices Increases Work Hours for Federal Decision Makers

June 1, 2016

From prweb | June 1, 2016 — More than eighty percent of federal decision-makers believe that mobile devices are critical to their jobs, make them more productive, and increase their work hours according to a PulsePoll™ from Market Connections. This morning at the ATARC Federal Mobile Computing Summit, Market Connections released results from their recent federal mobility PulsePoll™, a follow up to a 2013 study on mobility. This study delves into the type of work-related content and media federal decision-makers are viewing on their mobile devices, how much extra time and work they spend on mobile devices outside of traditional ...
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Women in Technology Announces 17th Annual Leadership Award Winners

May 20, 2016

From Business Wire | May 20, 2016 — FALLS CHURCH, Va. – Women in Technology (WIT) this week showcased a stellar slate of corporate, government and entrepreneurial talent across the Washington, D.C. region as it honored women in a variety of roles and organizations at the 17th Annual Leadership Awards. The event, held Thursday night May 19th at the Hyatt Regency in Reston, VA, welcomed more than 500 attendees who gathered to recognize and celebrate the accomplishments of women leading the way across the technology industry. Read the full article.
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