In The News

Top Five Challenges Faced by Federal BD & Marketing Professionals

July 31, 2018

Earlier this summer, Market Connections in partnership with Professional Services Council and Merritt Group conducted our biennial 2018 Federal Government Contractor Study. In order to stay alert to the biggest issues our government contractor clients may be facing, we conduct this study to answer what federal marketing and business development (BD) professionals are currently wrestling with in the marketplace. Year after year, we take into account how respondent answers vary based on what role they play within their company. While, as a group, both business development and marketing departments find similar areas challenging, when you compare the two, responses differ. What were ... Read more

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

April 2018

April 25, 2018

upcoming events WEBINAR: Taking Advantage of the 2018 Defense Budget Influx With the passing of the 2018 Bipartisan Budget Act, increasing the defense funding cap, how can your organization take advantage and maximize opportunities over the next 16 months? Join Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss implications and recommendations based on the results from our recent 2018 Defense Budget PulsePoll™. REGISTER NOW highlights Calling Government Contractors: Participate in our 2018 Study What are your biggest marketing and business development challenges? Participate in our survey! Market Connections will be partnering with Professional Services ... Read more

WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President and CEO Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'S7YwSTMytLDQNTMysNQ1MU801bUwMTXXNTAzs0g2ME1OSrJMBQA'}; ss_form.width = '100%'; ... Read more


March 6, 2017

Thursday, April 27, 8:30-11:30 AM (EDT) Crowne Plaza Tysons Corner 1960 Chain Bridge Rd., McLean, VA 22102 Join Market Connections and Merritt Group as we present the results of the 2017 Federal Content Marketing PulsePoll™, followed by a panel discussion. Learn which content, formats and channels are considered most relevant, influential and informative during the federal procurement process among government decision makers and the contractors who market to them. New in 2017, the study introduces additional channels including social media, compares paid versus earned marketing and highlights trends found from 2015 to present day. What you will learn: What thought-leading content do government decision-makers ... Read more

New Research: Connectivity of Mobile Devices Increases Work Hours for Federal Decision Makers

June 1, 2016

From prweb | June 1, 2016 — More than eighty percent of federal decision-makers believe that mobile devices are critical to their jobs, make them more productive, and increase their work hours according to a PulsePoll™ from Market Connections. This morning at the ATARC Federal Mobile Computing Summit, Market Connections released results from their recent federal mobility PulsePoll™, a follow up to a 2013 study on mobility. This study delves into the type of work-related content and media federal decision-makers are viewing on their mobile devices, how much extra time and work they spend on mobile devices outside of traditional ... Read more

Women in Technology Announces 17th Annual Leadership Award Winners

May 20, 2016

From Business Wire | May 20, 2016 — FALLS CHURCH, Va. – Women in Technology (WIT) this week showcased a stellar slate of corporate, government and entrepreneurial talent across the Washington, D.C. region as it honored women in a variety of roles and organizations at the 17th Annual Leadership Awards. The event, held Thursday night May 19th at the Hyatt Regency in Reston, VA, welcomed more than 500 attendees who gathered to recognize and celebrate the accomplishments of women leading the way across the technology industry. Read the full article. Read more

Consolidation and Modernization Chief Among Federal IT Security Concerns SolarWinds Survey Discovers

March 4, 2016

From Market Wired | March 1, 2016 — SolarWinds, a leading provider of powerful and affordable IT management software, today announced the results of its third annual Federal Cybersecurity Survey*, which explores the biggest barriers to improving IT security, including exposure during consolidation and modernization processes, threats from foreign governments and careless or untrained insiders. The findings also highlight how the implementation of IT security management tools help mitigate threats, strengthening security strategies. Read the full article. Read more

If I Knew Then…

February 24, 2016

From Crain’s | February 24, 2016 — Lisa Dezzutti, President and CEO of Market Connections discusses a mistake that’s shaped her business philosophy in this ongoing series from Crain’s. Read the full article. Read more

Differentiation in the Age of Commoditization

November 17, 2015

From Washington Technology | November 16, 2015 — In a government contracting landscape littered with the landmines of Federal Strategic Sourcing Initiative, lowest price, technically acceptal contracts, and reduced fees for skilled personnel, the need for your company to stand apart and above the crowd is more important than ever. Regardless of what they call it, GSA and the Office of Federal Procurement Policy continue to push low price in as many ways as possible. Read the full article. Read more


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