Infrastructure investment will happen in the United States. While the size and scope of President Biden’s plan will be debated and discussed, rest assured, large-scale funding will happen. Will you be ready to be a partner in this effort for the next 5-10 years? How is your company positioned to help build a smart America for 2021 and beyond?
What Does This Mean for Technology-Based Government Contractors?
It’s our estimate that over $700 billion of the White House’s proposed infrastructure budget will require the help of the technology community at federal, state and local levels. Federal dollars may be provided to bring broadband to rural communities; upgrade schools and community colleges; and equip roads, bridges and tunnels with smart monitoring and safety systems. These examples are just the tip of the iceberg. Artificial intelligence, blockchain, digital modernization, smart sensors and next generation digital tools will all need to be woven together with hardware, software and cloud applications that get the most bang for the buck.
Investing in a better understanding of the public sector markets will help your company streamline go-to-market efforts, shorten sales cycles and increase your repeat business.
- Do you have your pulse on the local needs at elementary schools, junior colleges and trade schools?
- Do you know if public safety professionals and the state’s department of transportation know you, your products and/or services?
- What level of confidence do they have in you (or your competitors) to deliver on what is promised?
Now Is the Time to Put Your Strategy in Place
NOW is the time to make sure you have the answers to these types of questions. By the end of summer and before the federal dollars start rolling out to the far reaches of this country, your market strategy should be set, your BD teams should already be building relationships and communications efforts should be in place to have your company front and center of decision-makers. By acting now, once RFPs and RFQs start to roll out in six to twelve months, you will be in a better position to win.
How Can Data and Research Help?
For nearly 25 years, Market Connections has efficiently and effectively reached public sector influencers and decision-makers to help government contractors develop and refine their marketing plans, establish metrics for success, tweak messaging for maximum impact and trial balloon new ideas and concepts. We can also identify the best strategies to reach decision-makers where they are both virtually and physically.
If you are going to partner in the future of America, you need to plan intelligently, deliberately and immediately.
Contact Aaron Heffron, Market Connections president, to learn how we can support your efforts.