January 2022 Newsletter

Government Marketing University’s Training Events Series:
Events: A Go or a No Go

Streaming in March

We thought we were getting back to F2F event opportunities, but are we? After a limited return to events, our country is being faced with a new variant, a largely remote workforce and evolving policy for in-person event attendance. We’ve all found ourselves asking, will my customers and prospects be at events? How will I build relationships without F2F? This program will share data on government sentiments associated with event attendance and hear from industry thought leaders on how they are addressing the evolving policies and needs of industry events.

COMING SOON! Follow us on LinkedIn for more updates:

• Market Connections, Inc.
• Government Marketing University

ICYMI – Hiring & Retiring: Insights from the Federal Media & Marketing Study
Webinar recording AVAILABLE ONLINE

Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Based on results from special questions asked during the latest Federal Media & Marketing Study, Executive Vice President Aaron Heffron shares answers to questions around staffing, recruitment and retirement of federal employees at civilian and defense agencies in this complimentary webinar.

Client Spotlight: Auth0
2022 Public Sector Identity Index

The 2022 Public Sector Identity Index, conducted by Auth0 and Market Connections, captures the perceptions of 850 IT and line of business decision-makers within national and state/local government organizations across the US, UK, and ANZ (Australia and New Zealand) with regard to their Identity and Access Management (IAM) strategy. The new global report highlights how identity is foundational in helping governments improve existing services, and launch new ones faster and more securely.

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