January 2022 Newsletter
Government Marketing University’s Training Events Series:
ICYMI – Hiring & Retiring: Insights from the Federal Media & Marketing Study
ICYMI – Increase Local Gov Sales by Focusing on Fiscal Year Milestones
Webinar hosted by fellow GovExec partner platform, Power Almanac
Local governments plan their budgets, spend funds against them, and renew them over the course of 12 months. And because 50% of local governments don’t end their fiscal years in December, opportunities abound year-round. Steve Machesney from Power Almanac, will teach you how to align your company’s sales and marketing activities with fiscal milestones – a tactic that can pay off big time as prospects are open to different messages at different times.
Client Spotlight: Auth0
2022 Public Sector Identity Index
The 2022 Public Sector Identity Index, conducted by Auth0 and Market Connections, captures the perceptions of 850 IT and line of business decision-makers within national and state/local government organizations across the US, UK, and ANZ (Australia and New Zealand) with regard to their Identity and Access Management (IAM) strategy. The new global report highlights how identity is foundational in helping governments improve existing services, and launch new ones faster and more securely.
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