Federal Media and Marketing Study
UPDATE: NOW VIRTUAL (ON-DEMAND VIDEO & PRESENTATION DOWNLOAD)
NEW RELEASE DATE:
Government Marketing University’s GAIN 2021
Streaming in November
In their 6th year, GAIN provides key insights into what government marketers need to stay sharp to meet the needs of their prospects and customers. Get the latest tips and techniques in reaching your government audience with incredible and innovative training content like Creating a Holistic Marketing Strategy, Staying Agile in an Evolving Landscape, The Do’s and Don’ts of Imagery Usage, Translating Policies and Mandates into Actionable Campaigns and so much more. GAIN 2021 is virtual and easy to watch and learn at your own pace!
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Where Will We Land? Le Chatelier’s Principle Applied to Federal Marketing
In the late 1800s French chemist Henry Louis Le Chatelier described a system of shocks and counter-shocks that eventually settles into an equilibrium at a level that is neither where it started nor where it might eventually go. This idea can easily describe the world in which we all now have to make business decisions. For federal marketers, 2021 will not be like 2020, but it won’t be like the stable environment of 2019 either. It will likely be somewhere in between, but who really knows where?
Three Questions to Consider in B2G Marketing: Who? What? Where?
B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. With answers to the questions “WHO, WHAT and WHERE,” B2G marketers can create a strategy for understanding their target audiences and provide them the information they are looking for in the places they are looking for it.
Celebrating Hispanic Heritage Month
Meet the Team: Mari Canizales Coache, Manager, Marketing & Client Services
As we celebrate Hispanic Heritage Month, we want to highlight our Manager of Marketing and Client Services, Mari Canizales Coache. An immigrant from El Salvador, Mari has been with Market Connections since June 2015. In our one-on-one interview, Mari shares how and why she came to the United States as a young child and how her unique upbringing has formed her personally and professionally.
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