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M4PS study

Federal & State and Local Government Respondents Looking Forward to Networking Opportunities, Speaking with Industry Experts One-on-One, Being Hands-On with New Products and Technologies

Washington, DC / Monday, May, 22, 2023 — The research team at Market Connections Inc is releasing part two their Marketing for the Public Sector study at an exclusive information session happening in Tysons Corner, Virginia.

Industry experts will join President of Research and Forecasting at GovExec, Aaron Heffron, to present findings from the spring iteration of the Marketing 4 the Public Sector Study (M4PS): Content Marketing. Attendees will include marketing and communications leaders within the U.S. public sector. The exclusive information session and breakfast networking event is happening in Tysons, VA on Thursday, June 29th, at the Archer hotel. 

Formerly the Content Marketing Review, the spring M4PS study answers pertinent questions about when, where, and how the public sector prefers to receive information about products and services. This information is critical in helping marketing and communications professionals develop actionable content marketing strategies.

Highlights from the study include:

  • One third of respondents use LinkedIn for news related to their job vertical.
  • The favorite format for job-related information and education is explainer videos.
  • Respondents look to different types of content depending on where they are in the buying process.
  • Respondents favor in-person events over virtual.

“In person events are back. While it’s still important to offer hybrid options, people are eager to get out and meet peers and vendors face-to-face,” said Heffron. “It is also important to note that the public sector turns to different content types depending on where they are in the buying process. That underlies the importance of creating a marketing strategy that hits each touchpoint.”

Regardless of company size or marketing budget, attendees of the M4PS breakfast can expect to leave the information session with pertinent, actionable information to inform marketing plans and strategies. 

Early bird pricing ends June 12, 2023. Only a limited number of tickets are available, so register now to reserve your spot.

About Market Connections

Market Connections; a portfolio platform of GovExec, delivers trusted, actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations. The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. Market Connections also provides the tools for organizations to expand thought-leadership in their respective markets and is known for its annual Marketing 4 the Public Sector study, the only comprehensive survey of the media habits of federal and state/local decision-makers, as well as the Federal IT (FIT) Personas Study. For more information, please visit: www.marketconnectionsinc.com.