Marketing for the Public Sector Part 2: Content Marketing – Presentation/Networking Event

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Date & Time: Thursday June 29th, 8:00AM-11:00AM
Location: The Archer Hotel, Tysons VA
Cost: $250. (Early bird tickets $200 - available until 6/12)

Join Market Connections and GovExec as we present the findings from the spring iteration of our Marketing 4 the Public Sector (M4PS) study (formerly brought to you as the Content Marketing Review study)

Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, you can expect to leave this information session with pertinent, actionable information to inform your marketing plans and strategies. Including:

  • content marketing tactics
  • current outlook regarding participation in in-person/virtual events 
  • media/content format preferences
  • education & informing in the buying process
  • content shelf life

Also:

  • The spring survey results are included for registrants
  • Attendees will receive a copy of the survey results within a week post-event

Agenda:

8:00–8:30 a.m.    Check-in, breakfast and networking

8:30– 8:45 a.m.   Welcome, Opening remarks:

Aaron Heffron, President of Insights and Research, GovExec

8:45 – 9:10 a.m.  Section 1: Marketing the Funnel: Delivering the right content at the right time.

Anna Pettyjohn, SVP and Head of GovExec Marketing

Lisa Sherwin Wulf, Founder and Marketing Consultant, LSW Marketing

9:10 – 9:35 a.m.  Section 2: Content Creation: Creating impactful content that resonates.

Susan Rose, Senior Director, Insights and Research, GovExec

Camille Tuutti, Writer, Strategist and CEO of Tuutti Frutti Strategies

9:35– 10:00 a.m.   Section 3: Events and Webinars: Creating successful events.

 Travis Wolfe, Director, Event Ops and Business Development, GovExec

Stephen Ellis, Director, Public Sector Marketing, Palo Alto Networks

10:00 – 10:25 a.m.  Section 4: FED, SLED and Marketing on a Budget

Susan Rose, Senior Director, Insights and Research, GovExec

Monica Mayk, Head of Marketing, U.S. Public Services, Tata Consultancy Services

10:25– 11:00 a.m.  Closing remarks and networking.

Aaron Heffron, President of Insights and Research, GovExec

 

Space is limited, so register early! 

Early bird pricing (ends June 12): $200

Cost: $250