Marketing for the Public Sector Part 2: Content Marketing – Presentation/Networking Event
Date & Time: Thursday June 29th, 8:00AM-11:00AM
Location: The Archer Hotel, Tysons VA
Cost: $250. (Early bird tickets $200 - available until 6/12)
Join Market Connections and GovExec as we present the findings from the spring iteration of our Marketing 4 the Public Sector (M4PS) study (formerly brought to you as the Content Marketing Review study)
Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, you can expect to leave this information session with pertinent, actionable information to inform your marketing plans and strategies. Including:
- content marketing tactics
- current outlook regarding participation in in-person/virtual events
- media/content format preferences
- education & informing in the buying process
- content shelf life
Agenda:
| 8:00–8:30 a.m. | Check-in, breakfast and networking |
| 8:30 – 8:45 a.m. | Welcome, opening remarks. |
| 8:45 – 9:10 a.m. | Section 1: Marketing the Funnel: Delivering the right content at the right time. |
| 9:10 – 9:35 a.m. | Section 2: Content Creation: Creating impactful content that resonates. |
| 9:35– 10:00 a.m. | Section 3: Events and Webinars: Where are we now and where are we going? |
| 10:00 – 10:25 a.m. | Section 4: FED, SLED and Everything In Between:
Developing a content marketing strategy that is economical but relevant across segments. |
| 10:25– 11:00 a.m. | Closing remarks and networking. |
