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Content Marketing Review

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The on-demand recording of the Spring 2023 M4PS Content Marketing Review is available for purchase now.

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This study gets to the ”why” and the “what” of your B2G marketing strategy to help you make choices that align with your company’s broader goals and budget needs. We are a partner in helping you achieve maximum results. 

This on-demand workshop will give you the insights and information you need to go into FY24 primed for success. You will have access to:

  • Four panel discussions among industry peers sharing their experiences and perspectives on marketing the buyer’s journey, creating impactful contents, hosting events (in person and online), and how to do all of that on a budget.
  • The full report containing all of the data: content preferences, types of information the audience wants… and when, must-dos for events, and more.
  • A one-page graphic with the data highlights to keep top of mind as you implement your plans.
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2021 Content Marketing Review: Reaching the Public Sector

Report Video

 

PURCHASE REPORT & ON-DEMAND VIDEO

ABOUT THE STUDY:

Blogs, white papers, videos, podcasts or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As marketers trying to reach these niche audiences, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information it should contain, and where they go to find it.

Market Connections polled government decision-makers at federal, state and local agencies and with K-12 and higher education institutions around the country to answer these questions with the 2021 Content Marketing Review: Reaching the Public Sector.

Market Connections presents the results of our latest study of the public sector. The report and video provide a review of key findings followed by a panel of public sector experts who will provide further insights, share their best practices and discuss what these results mean for marketers trying to reach FED and SLED audiences.

NEW THIS YEAR:

  • What are best practices for reaching the K-12 and HIGHER EDUCATION audiences?
  • How do public sector decision-makers prefer to receive information since the onset of COVID-19?
  • How often should public sector marketers refresh their content to ensure relevancy?

PRESENTER:

  • Aaron Heffron, President, Market Connections, Inc. 

(L to R) Lou Anne Brossman, Matt Donovan, Chris Parente

PANEL SESSION I – CONTENT CREATORS

Moderated by Lou Anne Brossman, Founder & CEO, Government Marketing University

PANELISTS:

  • Matt Donovan, Senior Vice President, Merritt Group
  • Chris Parente, Founder, StoryTech Consulting

PANEL SESSION II – PUBLIC SECTOR MARKETERS

Moderated by Aaron Heffron

(L to R) Monica Mayk, Betsy Morrow, Preston Smith

PANELISTS:

  • Monica Mayk, Senior Team Lead, Public Sector Marketing, Verizon Business
  • Betsy Morrow, Marketing, Education, Amazon Web Services
  • Preston Smith, US SLED West Marketing Manager, CISCO

 

SPONSORS

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