News & Events
Cisco Tops Great Place to Work’s List for 2019 World’s Best Workplaces
Thursday, October 10th, 2019Congratulations to our friends at Cisco for topping the list of Great Place to Work’s annual study: 25 of the World’s Best Workplaces. According to Great Place to Work, how employees view their workspace is the key to understanding what the workplace is like. “Employees around the world all want the same thing in a…
Will Your Ad Weather Well with Feds?
Thursday, October 3rd, 2019Every year, Market Connections’ Federal Media and Marketing Study helps companies meet their federal customer “where they are.” Whether it’s raining, snowing, sunny, hot or cold where they are, one thing we can forecast for sure, Weather.com and AccuWeather.com are among the most frequently visited digital sites by federal workers year after year. New this…
Winning Contractor: Lockheed Martin Wins Recent Multi-Year Contracts with US Army and Missile Defense Agency
Thursday, September 5th, 2019Congratulations to our friends at Lockheed Martin for their recent contract wins with the Missile Defense Agency and the U.S. Army. The U.S. Army awarded Lockheed Martin an estimated $347 million contract as part of a multi-year hypersonic weapons development in support of the Army’s focus in long-range precision strike missiles. Lockheed is the prime…
Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes
Tuesday, August 20th, 2019Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…
Lead Marketers Share Insights at Women in Technology Connect Event Part 1: Content Generation
Thursday, August 15th, 2019Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…
Qualitative Research: In-Depth Interviews or Focus Groups? Which Method Is Best for Your Needs?
Thursday, August 1st, 2019Qualitative research is ideally suited to gain a deeper understanding of the opinions, motivations, frustrations, and priorities of your target audience. There are numerous ways to achieve this level of understanding, chiefly through focus groups and in-depth interviews (IDIs). Both methods can be highly effective at uncovering and unlocking valuable insights. Focus Groups Following a…
Educate Your Government Buyer with Research-Based Thought Leadership Content
Thursday, July 18th, 2019Government technology influencers and buyers need content that will help them make informed decisions and often seek information from third-party experts such as professional associations and industry vendors to help educate them. Market Connections’ recent Content Marketing Review Study highlights the value of thought leadership content for government audiences in establishing your company as an…
Helping Your Federal Buyer Go Against Convention
Thursday, July 11th, 2019Have you ever changed your mind? Not necessarily about something trivial like what you want for dinner, but truly changed your mind about a long-standing opinion of a person, company or issue due to a new experience, discussion or interaction? If you have, you are one of the few. However; as marketers, we ask our…
Happy Independence Day 2019!
Wednesday, July 3rd, 2019Nearly 250 years ago, the Continental Congress approved the Declaration of Independence, birthing the United States of America, a nation founded with the belief that all men are created equal, with unalienable rights to life, liberty and the pursuit of happiness. Like Market Connections, our founding fathers believed gathering data was a crucial tool for…
The Increasing Role of Professional Associations in Reaching Federal Audiences
Tuesday, June 18th, 2019Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should…