News & Events
Educate and Engage Your Government Customer with Your Marketing Content
Tuesday, June 11th, 2019When creating marketing content for a government buyer of products, services or emerging technologies, federal and state and local decision makers want to be educated and not sold to, according to the 2019 Content Marketing Review: Federal & Beyond. Content should help them make informed decisions and have minimal sales messages. Additionally, for state and…
Congratulations to Women in Technology 20th Annual Leadership Award Winners
Tuesday, June 4th, 2019Market Connections would like to congratulate all winners of the 20th annual Women in Technology’s (WIT) Leadership Awards. Presented on Thursday, May 9th, the awards showcase the outstanding accomplishments and contributions of female leaders in academic, entrepreneurial, government and corporate roles across the Washington, DC technology community. The 2019 winners include: Corporate: Large-Market Sector – Toni Townes-Whitley,…
DGI’s E-Discovery, Records and Information Management Conference Highlights Key Agency and Industry Insights and Concerns
Friday, May 31st, 2019Earlier this spring, Market Connections attended the Digital Government Institute (DGI) E-Discovery, Records and Information Management Conference and Expo to better understand the concerns surrounding mandates, requirements and solutions for the federal government and how contractors can support them. Aimed predominantly at government employees, and sponsored by top industry contractors, discussions concentrated on current technology…
Content Marketing: Be a Partner to Your State & Local Customers
Wednesday, May 22nd, 2019Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is…