News & Events
What Happened at the Content Marketing Review?
Monday, August 7th, 2023On Thursday, June 29th, 2023, Market Connections hosted the Content Marketing Review, part of the Marketing for the Public Sector (M4PS) studies. It wasn’t just about the delicious breakfast and networking with a room full of extremely knowledgeable and talented marketers specializing in the federal, state, and local markets. It was about actionable data that…
B2G Marketing on a Budget
Monday, August 7th, 2023B2G marketers: this article is part 4 of a 4-part series recapping the June 2023 Content Marketing Review. B2G Marketing on a budget… we’ve all been there. Most of us live there permanently. At the Content Marketing Review, Susan Rose, Senior Director of Insights and Content, GovExec and Monica Mayk, Head of Marketing, U.S. Public…
Public Sector Events and Webinars
Monday, August 7th, 2023B2G marketers: this article is part 3 of a 4-part series recapping the June 2023 Content Marketing Review. Public Sector events are traditionally a high-value tactic. Is that still true? Travis Wolfe, Director of Event Operations and Business Development at GovExec and Stephen Ellis, Director of Public Sector Marketing at Palo Alto Networks spoke about…
Creating Impactful B2G Content
Monday, August 7th, 2023B2G content marketers: this article is part 2 of a 4-part series recapping the June 2023 Content Marketing Review. Content is King. But it’s only an effective ruler if it resonates with the audience. B2G content marketing experts Susan Rose, Senior Director of Insights and Content, GovExec and Camille Tuutti, CEO and Founder of Tuutti…
Marketing The Funnel and Delivering the Right Content at the Right Time
Monday, August 7th, 2023B2G marketers: this article is part 1 of a 4-part series recapping the June 2023 Content Marketing Review. At the Content Marketing Review, B2G marketing experts Anna Pettyjohn, Senior Vice President of Marketing, GovExec and Lisa Sherwin Wulf, Founder and Marketing Consultant, LSW Marketing spoke about marketing the funnel and delivering the right content at…
Marketing for the Public Sector Part 2: Content Marketing – Presentation/Networking Event
Wednesday, May 10th, 2023Join Market Connections and GovExec as we present the findings from the spring iteration of our Marketing 4 the Public Sector (M4PS) study (formerly brought to you as the Content Marketing Review study)
Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, you can expect to leave this information session with pertinent, actionable information to inform your marketing plans and strategies.
Federal Events: Are We Finally Ready for Face-to-face?
Thursday, March 3rd, 2022COVID-19 upended the way we do business, including in-person events. For over two years now, government contractors have wondered when and how federal events will get back to “normal”— shaking hands; networking; and seeing clients, vendors and colleagues face-to-face. In the past year, attempts to have in-person events have happened in fits and starts. Surges…
GAIN 2021
Thursday, October 21st, 2021Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2021 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. GAIN 2021 will have all the hottest content and speakers to ensure you’re “In the Know”. Hear the latest tips and techniques…
Agency-Based Marketing: Targeting Your Customer on a Deeper Level
Wednesday, October 21st, 2020In our last blog post, Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?, we touched on how to use agency-based marketing (ABM) for media purchasing when space in general federal publications are limited. Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. Simply, they are…
GAIN 2020
Thursday, October 1st, 2020Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the…