News & Events

Helping Your Federal Buyer Go Against Convention

Thursday, July 11th, 2019

Have you ever changed your mind? Not necessarily about something trivial like what you want for dinner, but truly changed your mind about a long-standing opinion of a person, company or issue due to a new experience, discussion or interaction? If you have, you are one of the few. However; as marketers, we ask our…Read More

Happy Independence Day 2019!

Wednesday, July 3rd, 2019

Nearly 250 years ago, the Continental Congress approved the Declaration of Independence, birthing the United States of America, a nation founded with the belief that all men are created equal, with unalienable rights to life, liberty and the pursuit of happiness. Like Market Connections, our founding fathers believed gathering data was a crucial tool for…Read More

The Increasing Role of Professional Associations in Reaching Federal Audiences

Tuesday, June 18th, 2019

Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should…Read More

Educate and Engage Your Government Customer with Your Marketing Content

Tuesday, June 11th, 2019

When creating marketing content for a government buyer of products, services or emerging technologies, federal and state and local decision makers want to be educated and not sold to, according to the 2019 Content Marketing Review: Federal & Beyond. Content should help them make informed decisions and have minimal sales messages. Additionally, for state and…Read More

Congratulations to Women in Technology 20th Annual Leadership Award Winners

Tuesday, June 4th, 2019

Market Connections would like to congratulate all winners of the 20th annual Women in Technology’s (WIT)  Leadership Awards. Presented on Thursday, May 9th, the awards showcase the outstanding accomplishments and contributions of female leaders in academic, entrepreneurial, government and corporate roles across the Washington, DC technology community. The 2019 winners include:  Corporate: Large-Market Sector – Toni Townes-Whitley,…Read More

DGI’s E-Discovery, Records and Information Management Conference Highlights Key Agency and Industry Insights and Concerns

Friday, May 31st, 2019

Earlier this spring, Market Connections attended the Digital Government Institute (DGI) E-Discovery, Records and Information Management Conference and Expo to better understand the concerns surrounding mandates, requirements and solutions for the federal government and how contractors can support them. Aimed predominantly at government employees, and sponsored by top industry contractors, discussions concentrated on current technology…Read More

Content Marketing: Be a Partner to Your State & Local Customers

Wednesday, May 22nd, 2019

Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is…Read More

Should You Include Case Studies in Your Public Sector Marketing?

Tuesday, April 23rd, 2019

For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? The resounding answer is yes!…Read More

Winning Contractor: Congratulations to GDIT for Recent DHA Contract Win

Tuesday, April 16th, 2019

Congratulations to our clients and friends at General Dynamics Information Technology (GDIT) for their recent $44M contract win supporting the Defense Health Agency (DHA) through traumatic brain injury (TBI) research.   Continuing Support for Defense and Veterans Brain Injury Center    Since 2014, GDIT has provided research and analysis supporting DHA’s Defense and Veterans Brain Injury Center (DVBIC). The contract…Read More

Congratulations 2018 NVTC CFO Award Winners

Tuesday, June 12th, 2018

Market Connections would like to congratulate Accenture Federal Services’ chief financial officer, Christine Bailey, along with all other nominees and awardees at Northern Virginia Technology Council’s (NVTC) Annual CFO Awards Ceremony held Monday, June 4 in Tysons Corner, Virginia. The 22nd annual NVTC CFO Awards recognize local chief financial officers for outstanding achievement and excellence…Read More

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