Company Overview

Celebrating 20 years of research you can act on

Numbers look impressive. But without the right information, expert analysis, and real solutions — there’s a disconnect. At Market Connections, we do more than gather data for you. Based on solid research, we’ve been delivering sound recommendations to improve your business — and ultimately, your bottom line — for the past 20 years.

We’re in Business to Help Your Business Flourish

Our philosophy is simple. First and foremost, we see ourselves as business people helping business people. After that, we view ourselves as research experts and statisticians. Building strong client relationships is the cornerstone of our business. Our goal is to connect you with your markets and customers — and to connect your research and analysis with your organization’s bottom-line results.

Research Saves You Time and Money

You don’t want to risk making critical moves, such as introducing a new product or marketing strategy, without concrete research to reinforce your decisions. So, the earlier in your planning process you come to us, the better it will be for you. With the right information at the right time, your research investment should pay off handsomely with measurable, actionable results.

Customized Research

After all, your situation is unique. So we devote sufficient upfront time to discuss your needs, learning and absorbing as much as possible — quickly — about your organization. Then, we carefully design a fresh, innovative, cost-effective research program to meet your specific goals, deadlines and budget.

Turning Research into Strategies for Success

Once your research has been conducted, we do far more than just hand you the numbers. We give you results you can act on. Based on our in-depth analysis, we provide realistic, proactive recommendations for adjusting your corporate positioning, marketing strategy or tactics, or even your products and services.

Then, we’ll conduct briefings with top management, consult with other key leaders in your organization, work with a process team — whatever it takes to help you implement your business strategy as successfully as possible.

Our Researchers are PRC Certified

Market Connections has been certified by the Marketing Research Association’s Professional Researcher Certification program. This program was developed to encourage high standards within the profession in order to raise competency, establish an objective measure of a researcher’s knowledge and proficiency and encourage continued professional development.

You Can Gain Useful Intelligence About:

• Your organization’s positioning
• Your products’ and services’ positioning
• Your marketing and sales strategies and tactics
• Your services and products: What’s hot, what’s not, and why
• Your advertising, Web site, and other marketing channels or media
• Your clients or members: current, prospective, and lost
• Your competitors

We Perform Research to Give You Needed Insights:

• Customer satisfaction surveys
• Member satisfaction surveys
• Market profiles and feasibility studies
• Attitude, awareness, and usage studies
• Segmentation analysis
• Product testing
• Product positioning

Using The Methodology That’s Right for You:

• One-on-one interviews
• Focus groups
• Phone surveys
• Online surveys
• Mail surveys
• Hybrid/combination surveys