Webinars
WEBINAR: How Will the Upcoming Election Affect Federal Agencies?
Wednesday, August 26th, 2020Date: Thursday, September 24 Time: 2-2:30 PM ET Cost: Free Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning…Read More
WEBINAR: The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer
Wednesday, July 1st, 2020Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same…Read More
WEBINAR: How Are Federal Employees Using Social Media in the Workplace?
Tuesday, November 19th, 2019Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper…Read More
WEBINAR: Does Thought Leadership Still Matter to Government Audiences?
Friday, June 28th, 2019Date: Thursday, July 25 Time: 2-3:00 PM EDT Cost: Free Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with…Read More
WEBINAR: Marketing Through Professional Associations: Reaching Your Government Clients
Thursday, May 30th, 2019Date: Thursday, June 27 Time: 2-2:30 PM EDT Cost: Free Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact with different types of associations? How does this…Read More
WEBINAR: Reaching Your Target Audience Through Events: Best Practices for Federal Marketers
Friday, April 26th, 2019Date: Thursday, April 25, 2019 Time: 2-3:00 PM (EDT) Events are an essential part of every federal marketer’s strategy and oftentimes also take the largest portion of their budgets. However, even with so many event opportunities, reaching federal audiences in a meaningful way is proving to be more difficult. Where should marketers place their focus…Read More
WEBINAR: Confidence, Trust & Its Impact on Federal Marketing: A Federal Media & Marketing Study Webinar
Wednesday, February 13th, 2019Date: Thursday, March 14, 2019 Time: 2-2:30 PM (EDT) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the third and final webinar of a three-part series sharing highlights and deeper insights from our annual study…Read More
WEBINAR: Media Habits in a Time of Change: A Federal Media & Marketing Webinar
Thursday, January 17th, 2019Date: Wednesday, February 13, 2019 Time: 2-2:30 (EST) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our annual study. There is no…Read More
WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar
Wednesday, November 28th, 2018FILL OUT FORM BELOW TO WATCH RECORDING Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With…Read More
WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?
Thursday, October 4th, 2018Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with…Read More