WEBINAR: How Will the Upcoming Election Affect Federal Agencies?

Date: Thursday, September 24 Time: 2-2:30 PM ET Cost: Free Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning…Read More

WEBINAR: The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer

Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same…Read More

WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper…Read More

WEBINAR: Does Thought Leadership Still Matter to Government Audiences?

Date: Thursday, July 25 Time: 2-3:00 PM EDT Cost: Free Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with…Read More

WEBINAR: Marketing Through Professional Associations: Reaching Your Government Clients

Date: Thursday, June 27 Time: 2-2:30 PM EDT Cost: Free Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact with different types of associations? How does this…Read More

WEBINAR: Reaching Your Target Audience Through Events: Best Practices for Federal Marketers

Date: Thursday, April 25, 2019 Time: 2-3:00 PM (EDT) Events are an essential part of every federal marketer’s strategy and oftentimes also take the largest portion of their budgets. However, even with so many event opportunities, reaching federal audiences in a meaningful way is proving to be more difficult. Where should marketers place their focus…Read More

WEBINAR: Confidence, Trust & Its Impact on Federal Marketing: A Federal Media & Marketing Study Webinar

Date: Thursday, March 14, 2019 Time: 2-2:30 PM (EDT) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the third and final webinar of a three-part series sharing highlights and deeper insights from our annual study…Read More

WEBINAR: Media Habits in a Time of Change: A Federal Media & Marketing Webinar

Date: Wednesday, February 13, 2019 Time: 2-2:30 (EST) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our annual study. There is no…Read More

WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

FILL OUT FORM BELOW TO WATCH RECORDING Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With…Read More

WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with…Read More