Webinars

Date: Wednesday, February 13, 2019
Time: 2-2:30 (EST)

Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our annual study.

There is no one-size-fits marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets.

Learn how results from this survey help them reach the right senior decision-makers at civilian and defense agencies by providing key information about their media usage across print, broadcast, social and digital sources. Combining this with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.

Speakers:

• Aaron Heffron – President, Market Connections

Register Now

 

Date: Wednesday, January 16
Time: 2-2:30 PM (EST)

Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study.

With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense agencies across print, broadcast, social and digital sources. Whether you are interested in developing broad awareness campaign or a more tactical agency-based marketing effort, the annual Federal Media & Marketing study is a key resource that can help you make key media purchasing decisions based on solid research and data. If the federal market is important to your business, you’ll want to check out our webinar series for an overview of the results from this year’s study.

In part one, we’ll focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling about budgets, the procurement process and which technology trends they’re latching on to.

Whether you missed the breakfast or want to make sure others at your organization get this information to help develop your 2019 strategies, join us for this short, complimentary webinar.

Speakers:

• Aaron Heffron – President, Market Connections

 

Date: Wednesday, October 17
Time: 2-3 PM (EDT)

With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it harder and harder to clearly differentiate their products and services in this over-saturated public-sector market.

Market Connections and Boscobel Marketing Communications have been reviewing the online materials, positioning and taglines of some of the top federal government contractors. This recent evaluation revealed that many companies sound, and even look, the same. Leveraging analysis from the Market Connections research team, president Aaron Heffron will review how the top government contractors have (or have not) differentiated themselves in the federal cyber security market. Boscobel CEO, Joyce Bosc will present an analysis of top 100 contractor taglines, highlighting similarities, and differences, and the challenges marketers are facing as they try to present new and old brands in the market.

Please join us to see how your company stacks up against your competitors and to hear best practices in ensuring that you are putting the best foot forward into the lucrative public-sector market.

Speakers:

• Aaron Heffron – President, Market Connections
• Joyce Bosc – CEO, Boscobel Marketing Communications

Date: Wednesday, May 9, 2018
Time: 2-2:30 PM (EDT)

With the passing of the 2018 Bi-partisan Budget Act, increasing the defense funding cap, how can your organization take advantage of the budget influx and maximize opportunities over the next 16 months? What are the priorities of defense IT decision-makers? Will current on-hold projects move forward or does this influx provide new opportunities to develop in key focus areas?

Join Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss implications and recommendations based on the results from our recent 2018 Defense Budget PulsePoll™.

Presenters:

• Aaron Heffron – President, Market Connections
• Ray Bjorklund – President, Birchgrove Consulting

Register Now

 

Date: February 22, 2017
Time: 11 AM – 12 PM EST

A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of qualified candidates a top challenge. Meanwhile only one quarter are satisfied with their organization’s retention practices and only one-third are satisfied with hiring management technology.

What other barriers and challenges in recruiting and retaining talent were identified? What resources, tools and messaging are organizations using to attract and keep them?

Join Market Connections and Monster Government Solutions as we shed light on the ongoing challenges with government and government contractor hiring and retention. We will share findings from our latest study to help your organization develop and improve the right strategies and best practices to recruit and retain the best candidates.

 

Watch the recording

 

Learn About:

• Unique challenges this government community face in finding and hiring top talent
• Useful recruitment and retaining resources, tools, best practices, and strategies
• Importance of branding and perceptions to attracting the right candidates
• What employees want from an ideal workplace
• Top barriers to attaining and retaining essential staff

Presenters:

• Laurie Morrow – Vice President, Research Services, Market Connections
• Susan Fallon Brown – Vice President, Global Strategy and Business Development, Monster Government Solutions

In partnership with: