Webinars
WEBINAR: Does Thought Leadership Still Matter to Government Audiences?
Friday, June 28th, 2019Date: Thursday, July 25 Time: 2-3:00 PM EDT Cost: Free Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with…Read More
WEBINAR: Marketing Through Professional Associations: Reaching Your Government Clients
Thursday, May 30th, 2019Date: Thursday, June 27 Time: 2-2:30 PM EDT Cost: Free Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact with different types of associations? How does this…Read More
WEBINAR: Reaching Your Target Audience Through Events: Best Practices for Federal Marketers
Friday, April 26th, 2019Date: Thursday, April 25, 2019 Time: 2-3:00 PM (EDT) Events are an essential part of every federal marketer’s strategy and oftentimes also take the largest portion of their budgets. However, even with so many event opportunities, reaching federal audiences in a meaningful way is proving to be more difficult. Where should marketers place their focus…Read More
WEBINAR: Confidence, Trust & Its Impact on Federal Marketing: A Federal Media & Marketing Study Webinar
Wednesday, February 13th, 2019Date: Thursday, March 14, 2019 Time: 2-2:30 PM (EDT) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the third and final webinar of a three-part series sharing highlights and deeper insights from our annual study…Read More
WEBINAR: Media Habits in a Time of Change: A Federal Media & Marketing Webinar
Thursday, January 17th, 2019Date: Wednesday, February 13, 2019 Time: 2-2:30 (EST) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our annual study. There is no…Read More
WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar
Wednesday, November 28th, 2018FILL OUT FORM BELOW TO WATCH RECORDING Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With…Read More
WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?
Thursday, October 4th, 2018Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with…Read More
WEBINAR: Taking Advantage of the 2018 Defense Budget Influx
Friday, April 27th, 2018Date: Wednesday, May 9, 2018 Time: 2-2:30 PM (EDT) With the passing of the 2018 Bi-partisan Budget Act, increasing the defense funding cap, how can your organization take advantage of the budget influx and maximize opportunities over the next 16 months? What are the priorities of defense IT decision-makers? Will current on-hold projects move forward…Read More
WEBINAR: Insights in Recruitment and Retention in a Highly Competitive Market: Results from Government Recruitment Study
Thursday, July 13th, 2017Date: February 22, 2017 Time: 11 AM – 12 PM EST A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of…Read More