News & Insights
Upcoming Events
When? October 17th, 2023 Where? At the Ritz-Carlton, Tysons Corner What time? 8:00 AM ET – 4:00 PM ET Public sector marketers: come to the GAIN conference for the public reveal of the annual media engagement study that will help you create an effective digital media strategy. The media landscape has evolved over the last several years. As public sector decision makers shift to a hybrid work model and are spending on average three days per week working from home, many of the restrictions to accessing digital content have been removed. This is good news for your public sector marketing…
Read morePress Releases
Federal & State and Local Government Respondents Looking Forward to Networking Opportunities, Speaking with Industry Experts One-on-One, Being Hands-On with New Products and Technologies Washington, DC / Monday, May, 22, 2023 — The research team at Market Connections Inc is releasing part two their Marketing for the Public Sector study at an exclusive information session happening in Tysons Corner, Virginia. Industry experts will join President of Research and Forecasting at GovExec, Aaron Heffron, to present findings from the spring iteration of the Marketing 4 the Public Sector Study (M4PS): Content Marketing. Attendees will include marketing and communications leaders within the…
Read moreBlog
Jonathan Sanders, Director, Research, GovExec For any public sector company, there are many ways to measure success. Whether it is winning a recompete, successfully branding after a merger, or diving headfirst into a new agency and winning a contract, the constant growth of the public sector marketplace offers new ways to win and remain competitive. For all of those wins, there is one common denominator you cannot succeed without: Customers. Your customers are ultimately the driver of your brands’ success in the federal marketplace, and if you are ineffectively serving them, your business will ultimately suffer. Without customers that are…
Read moreWebinars
Date: Thursday, January 20 Time: 2:00 PM (ET) Cost: Free Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Will new hires expect the same level of telework that is currently being offered? Were those who were considering retirement extend their tenure? Are employees more likely to be looking for opportunities inside or outside the government? What are they considering for next steps and how do agencies plan to fill and promote job vacancies left by…
Read moreNewsletters
Jonathan Sanders, Director, Research, GovExec For any public sector company, there are many ways to measure success. Whether it is winning a recompete, successfully branding after a merger, or diving headfirst into a new agency and winning a contract, the constant growth of the public sector marketplace offers new ways to win and remain competitive. For all of those wins, there is one common denominator you cannot succeed without: Customers. Your customers are ultimately the driver of your brands’ success in the federal marketplace, and if you are ineffectively serving them, your business will ultimately suffer. Without customers that are…
Read more