News & Insights

Upcoming Events

Federal Media & Marketing Study 2021

May 26, 2021

Save the Date October 14, 2021, 8:30-11:30 AM ET Location: TBD In its 13th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences. The survey represents the views of thousands ...
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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ...
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Blog

VIDEO Q&A with Stephanie Geiger of Government Marketing University

June 14, 2021

On Tailoring Content Marketing to Target Agencies Following the Content Marketing Review release, we reached out to our strategic partner, Government Marketing University’s expert COO and co-founder, Stephanie Geiger to share some tactical advice for content creation for government marketers looking to reach audiences with agency-based marketing. Watch the interview video or read the Q&A below for more details.  AH: Greetings everybody and welcome to the latest update after our Content Marketing Review (here just a couple of weeks ago), my name is Aaron Heffron and I am the president of MC and we’ve been doing these video follow-ups with some leading marketers ...
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Webinars

WEBINAR: How Are Federal Agencies Responding to Recent Cyber-attacks?

February 8, 2021

Date: Wednesday, March 3 Time: 1:30 PM ET Cost: Free With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a better partner and vendor. Speakers:   Aaron ...
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Newsletters

May 2021 Newsletter

June 4, 2021

upcoming events ICYMI: In Case You Missed It: 2021 Content Marketing Review: Reaching the Public Sector
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