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Join Waitlist for In-Person Tickets October 14, 2021, 8:30-11:30 AM ETLocation: TBD In its 13th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences. The survey…
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Many of our federal contractor clients rely on a heavy push in the final quarter of the federal fiscal year to take advantage of the mad dash by agency procurement teams to allocate end-of-year budget dollars. While “use it or lose it” may not be what it once was, because of the pandemic, many contracting officers are rushing to complete smaller procurements, meet contracting goals, and get through the needs of their customers before the September 30 deadline. As you develop your strategy for the rest of Q4, it is important to understand end-of-year procurement priorities, provide content that speaks…
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Date: Wednesday, March 3 Time: 1:30 PM ET Cost: Free With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a…
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The 2020 pandemic response significantly impacted the budgets of state and local governments. As a result, they’re now facing the challenges of reduced tax revenues, increased expenditures for unemployment assistance, and an increased need to deliver services digitally. For leaders in government IT, this new economic reality, as well as the historic expense of running technology in-house, is driving the move to a cloud-smart approach that can increase efficiency in both operations and budgets. This focus is not entirely new since governments have been shifting apps (like email) to the cloud for some time. Yet it’s clear the pandemic response…
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