Stadiums, Arenas and Venues: Winning Strategy for Brand Awareness Among Feds?

October 16, 2019

Congratulations to the Washington Nationals who recently won the National League Championship Series (NLCS) and are headed to the World Series! Both local and national audiences will be tuning in to see if the Nats can continue their streak and whether their good luck charm (the baby shark) can take them all the way! During the post-season, not only are players like Scherzer, Turner or Rendon front and center on people’s TV screens and in-person at games to thousands, but so is the venue they are playing in. Which begs the question, should government contractors be sponsoring or advertising at these highly ... Read more

2019 Federal Media & Marketing Study

July 26, 2019

11th Annual Breakfast Briefing Thursday, October 31, 2019, 8:30-11:30 AM (EST) Center for Education at Wolf Trap 1645 Trap Road Vienna, VA 22182 Buy Tickets Buy Tickets on Eventbrite For over a decade, our comprehensive study has helped federal marketers develop the right strategies to reach federal decision-makers by providing key data about their purchasing and media habits. Since it began, tens of thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway, have participated in our surveys about their use of digital, social, mobile, print and broadcast media, creating a comprehensive database like no other in our industry. In addition to finding out ... Read more

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

Stadiums, Arenas and Venues: Winning Strategy for Brand Awareness Among Feds?

October 16, 2019

Congratulations to the Washington Nationals who recently won the National League Championship Series (NLCS) and are headed to the World Series! Both local and national audiences will be tuning in to see if the Nats can continue their streak and whether their good luck charm (the baby shark) can take them all the way! During the post-season, not only are players like Scherzer, Turner or Rendon front and center on people’s TV screens and in-person at games to thousands, but so is the venue they are playing in. Which begs the question, should government contractors be sponsoring or advertising at these highly ... Read more

WEBINAR: Does Thought Leadership Still Matter to Government Audiences?

June 28, 2019

Date: Thursday, July 25 Time: 2-3:00 PM EDT Cost: Free Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with their competitors. Where does thought leadership fall? Is this a trend or a mainstay? Are government buyers still looking to industry to help them navigate through the ins and outs of IT products, services and emerging technologies? If so, where are they looking, who are they listening to, ... Read more

September 2019 Newsletter

September 27, 2019

upcoming events 2019 Federal Media & Marketing Study (FMMS) Breakfast BriefingThursday, October 31, 8:30-11:30 AM ESTVienna, VA Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. NEW in 2019: See how feds interact with media during their regular work day by getting an inside look at “a day in their lives.” REGISTER NOW *Register for the 2019 FMMS breakfast briefing and receive a 10% discount to the 2019 ... Read more