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Federal Media & Marketing Study 2021

May 22, 2021

  UPDATE! The 2021 FMMS will now be On-demand Release date: October 21, 2021 Due to concerns with COVID-19 variants, forthcoming mandates, and to protect the health and safety of our participants, we have made the executive decision to transition the 2021 Federal Media & Marketing Study release to on-demand video presentation and download report.   Purchase Results & Video   In its 13th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the…

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Blog

Three Questions to Consider in B2G Marketing: Who? What? Where?

September 16, 2021

B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. As a market research company, we conduct interviews, focus groups and surveys to help our government contracting customers refine their strategies for a stronger return on investment.   Who Are You Targeting? The first request we usually get is “I only want to hear from the C-suite,” with the assumption that these individuals are THE key drivers of any procurement. Our follow up question is, who sits around…

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Webinars

WEBINAR: How Are Federal Agencies Responding to Recent Cyber-attacks?

February 8, 2021

Date: Wednesday, March 3 Time: 1:30 PM ET Cost: Free With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a…

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Newsletters

Three Questions to Consider in B2G Marketing: Who? What? Where?

September 16, 2021

B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. As a market research company, we conduct interviews, focus groups and surveys to help our government contracting customers refine their strategies for a stronger return on investment.   Who Are You Targeting? The first request we usually get is “I only want to hear from the C-suite,” with the assumption that these individuals are THE key drivers of any procurement. Our follow up question is, who sits around…

Read more