News & Insights

Upcoming Events

GAIN 2020

October 1, 2020

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the four core areas: Grow, Accelerate, Innovate and Network. (GAIN!) Each day you will hear from dynamic speakers followed by keynote commentary brought to you by senior government marketers, a government CIO, CISO and program manager will be in the virtual house along with a stellar line ... Read more

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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

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Agency-Based Marketing: Targeting Your Customer on a Deeper Level

October 21, 2020

In our last blog post, Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?, we touched on how to use agency-based marketing (ABM) for media purchasing when space in general federal publications are limited. Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. Simply, they are expected to do a lot with very little. Agency-based marketing when paired with investments in advertising and other broad marketing strategies can provide a boost to the expected return on investment. What is one way to maximize a small budget? Effectively connect with the preferences of your ... Read more

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WEBINAR: How Will the Upcoming Election Affect Federal Agencies?

August 26, 2020

Date: Thursday, September 24 Time: 2-2:30 PM ET Cost: Free Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning and budgets? What are they doing in anticipation of either a change in administration or continuation of the status quo? Join Market Connections President, Aaron Heffron, as he shares results from our recent survey of federal employees around expectations brought on by the upcoming election. Get a better understanding ... Read more

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October 2020 Newsletter

October 30, 2020

upcoming events ON-DEMAND RELEASE2020 Federal Media & Marketing Study NOW AVAILABLE ONLINE!Purchase now and register for upcoming small group discussions In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Purchase the on-demand video and presentation to join our follow-up small group discussions & networking on Nov 10-15 (various days/times available). ON-DEMAND VIDEO & PRESENTATION THE GAIN CONFERENCEVirtual EventNovember 10 – 19 (various times) Brought to ... Read more

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