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Is Social Media a Viable Way to Reach Federal Workers?

November 22, 2019

While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can change, usage varies by age and the level of influence can differ by platform. To understand federal decision-makers’ media usage habits and trends, for over a decade, Market Connections conducts an annual Federal Media & Marketing Study (FMMS). In response to the uptick in the use ... Read more

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Upcoming Events

WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

November 19, 2019

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies. Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are ... Read more

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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

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Blog

Is Social Media a Viable Way to Reach Federal Workers?

November 22, 2019

While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can change, usage varies by age and the level of influence can differ by platform. To understand federal decision-makers’ media usage habits and trends, for over a decade, Market Connections conducts an annual Federal Media & Marketing Study (FMMS). In response to the uptick in the use ... Read more

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Webinars

WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

November 19, 2019

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies. Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are ... Read more

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Newsletters

September 2019 Newsletter

September 27, 2019

upcoming events 2019 Federal Media & Marketing Study (FMMS) Breakfast BriefingThursday, October 31, 8:30-11:30 AM ESTVienna, VA Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. NEW in 2019: See how feds interact with media during their regular work day by getting an inside look at “a day in their lives.” REGISTER NOW *Register for the 2019 FMMS breakfast briefing and receive a 10% discount to the 2019 ... Read more

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