Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes

August 20, 2019

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes they’ve had in marketing to other businesses and the public sector. In part two (read part one) of this blog post series we’ll focus on a second challenge discussed by panelists: broken internal systems and processes. How Can We Better Work Together: Broken Internal Systems & Processes Market ... Read more

2019 Federal Media & Marketing Study

July 26, 2019

11th Annual Breakfast Briefing Thursday, October 31, 2019, 8:30-11:30 AM (EST) Center for Education at Wolf Trap 1645 Trap Road Vienna, VA 22182 EARLY BIRD REGISTRATION IS NOW OPEN. SAVE $20 ON SINGLE TICKETS AND $250 ON TABLES OF EIGHT. Buy Tickets Buy Tickets on Eventbrite For over a decade, our comprehensive study has helped federal marketers develop the right strategies to reach federal decision-makers by providing key data about their purchasing and media habits. Since it began, tens of thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway, have participated in our surveys about their use of digital, social, mobile, print and ... Read more

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes

August 20, 2019

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes they’ve had in marketing to other businesses and the public sector. In part two (read part one) of this blog post series we’ll focus on a second challenge discussed by panelists: broken internal systems and processes. How Can We Better Work Together: Broken Internal Systems & Processes Market ... Read more

WEBINAR: Does Thought Leadership Still Matter to Government Audiences?

June 28, 2019

Date: Thursday, July 25 Time: 2-3:00 PM EDT Cost: Free Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with their competitors. Where does thought leadership fall? Is this a trend or a mainstay? Are government buyers still looking to industry to help them navigate through the ins and outs of IT products, services and emerging technologies? If so, where are they looking, who are they listening to, ... Read more

July 2019 Newsletter

July 26, 2019

upcoming events TOMORROW!Does Thought Leadership Still Matter to Government Audiences?Thursday, July 25, 2019, 2 PM EDT Trends around marketing activities often come and go in waves. Many B2G marketers keep their eyes to the horizon for the “next shiny thing,” or trend to follow, in an attempt to stay in front of their government customers and ahead of the curve with their competitors. Where does thought leadership fall? Is this a trend or a mainstay? Are government buyers still looking to industry to help them navigate through the ins and outs of IT products, services and emerging technologies? If so, where are ... Read more