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Upcoming Events

2021 Content Marketing Review: Reaching the Public Sector

March 4, 2021

Virtual Event Thursday, May 20th, 2021 2 PM (ET) COST: $199 EARLY BIRD: $159 through April 15, 2021 (use discount code: early21birdCMR)   Register Now ABOUT THE STUDY: Blogs, white papers, videos, podcasts or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As marketers trying to reach these niche audiences, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information it should contain, and where they go to find it. Market Connections polled government decision-makers at federal, state and local agencies and with K-12 and ...
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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ...
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Blog

Content Marketing: Maximize Your Subject Matter Experts

April 15, 2021

All government marketers understand the importance of including content in their marketing strategy, but winning government contractors make sure that their content contains the key features their audience is looking for. According to Content Marketing Review: Federal and Beyond, this includes data and research to support their position, product specifications and examples of past performance. The trouble is – these specific pieces can often be the densest and most un-user-friendly bits of information you have! Using Subject Matter Experts How can you highlight these features in a way that is easily comprehensible and relatable to your target audience (and, frankly, a little more ...
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Webinars

WEBINAR: How Are Federal Agencies Responding to Recent Cyber-attacks?

February 8, 2021

Date: Wednesday, March 3 Time: 1:30 PM ET Cost: Free With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a better partner and vendor. Speakers:   Aaron ...
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Newsletters

March 2021 Newsletter

March 29, 2021

upcoming events 2021 Content Marketing Review: Reaching the Public Sector Thursday, May 20, 2021, 2 PM (ET) Blogs, white papers, videos, podcasts, or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As public sector marketers, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information they should contain, and where they go to find it. Join us as we share results from our recent study of government decision-makers at federal, state, and local agencies and with K-12 and ...
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