News & Insights

Upcoming Events

M4PS Media Engagement at GAIN 2023

August 7, 2023

When? October 17th, 2023Where? At the Ritz-Carlton, Tysons CornerWhat time? 8:00 AM ET – 4:00 PM ETPublic sector marketers: come to the GAIN conference for the public reveal of the annual media engagement study that will help you create an effective digital media strategy.The media landscape has evolved over the last several years. As public sector decision makers shift to a hybrid work model and are spending on average three days per week working from home, many of the restrictions to accessing digital content have been removed. This is good news for your public sector marketing efforts as there has…

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Press Releases

In-Person Events Back, Attendance Expected to Grow Over Next Year, According to Biannual Market Connections Study 

May 24, 2023

Federal & State and Local Government Respondents Looking Forward to Networking Opportunities, Speaking with Industry Experts One-on-One, Being Hands-On with New Products and Technologies Washington, DC / Monday, May, 22, 2023 — The research team at Market Connections Inc is releasing part two their Marketing for the Public Sector study at an exclusive information session happening in Tysons Corner, Virginia. Industry experts will join President of Research and Forecasting at GovExec, Aaron Heffron, to present findings from the spring iteration of the Marketing 4 the Public Sector Study (M4PS): Content Marketing. Attendees will include marketing and communications leaders within the…

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Blog

Biden Administration Issues Executive Order on Artificial Intelligence

December 1, 2023

By Chelsea Jarosh, Industry Analyst at Government Business Council The White House announced on October 30th, 2023 that President Biden is issuing an Executive Order on safe, secure, and trustworthy Artificial Intelligence (AI).  The proposed comprehensive strategy should be a vital step toward protecting Americans’ privacy, advancing equity and civil rights, supporting customers and workers, promoting innovation and competition, and advancing American leadership around the world.  As AI’s capabilities evolve and grow, so do the risks and vulnerabilities. The Biden-Harris Administration has directed the following actions to ensure they are protecting Americans from the potential risks of maturing AI systems: …

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Webinars

WEBINAR: Hiring & Retiring: Insights from the Federal Media & Marketing Study

January 5, 2022

Date: Thursday, January 20 Time: 2:00 PM (ET) Cost: Free Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Will new hires expect the same level of telework that is currently being offered? Were those who were considering retirement extend their tenure? Are employees more likely to be looking for opportunities inside or outside the government? What are they considering for next steps and how do agencies plan to fill and promote job vacancies left by…

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Newsletters

Biden Administration Issues Executive Order on Artificial Intelligence

December 1, 2023

By Chelsea Jarosh, Industry Analyst at Government Business Council The White House announced on October 30th, 2023 that President Biden is issuing an Executive Order on safe, secure, and trustworthy Artificial Intelligence (AI).  The proposed comprehensive strategy should be a vital step toward protecting Americans’ privacy, advancing equity and civil rights, supporting customers and workers, promoting innovation and competition, and advancing American leadership around the world.  As AI’s capabilities evolve and grow, so do the risks and vulnerabilities. The Biden-Harris Administration has directed the following actions to ensure they are protecting Americans from the potential risks of maturing AI systems: …

Read more