News & Insights

Upcoming Events

GAIN 2022

June 21, 2022

Supporting the Entire GovCon Ecosystem A two-part series in-person and virtual: June 8, 2022 October 18, 2022 Capital One Hall 7750 Capital One Tower Rd Tysons, VA 22102 Grow, Accelerate, Innovate and Network. GAIN 2022, is the premier conference focused on training, research insights, networking and member-only experiences that better enable you to reach your government audience. Government Marketing University’s annual conference will launch in a two-part format this year with training topics, featured industry and government thought leaders and a hybrid attendance capability that aligns with the needs of government marketing, communications, sales and business development professionals. GAIN is…

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Press Releases

With Two-Thirds of Federal Employees Foreseeing Working Remotely in the Future, Marketers Should Consider Diversified Channels, According to Annual Market Connections Study

November 1, 2021

Market Connections, Inc. Releases 2021 Federal Media & Marketing Study Determining Best Practices in Media Purchasing and Marketing Practices for Reaching Federal Employees Fairfax, VA, October 21, 2021—Remote work for federal employees will not be going away any time soon, according to Market Connections’ 2021 Federal Media & Marketing Study. Subsequently, the media habits of these workers will continue to evolve. Two thirds (67 percent) of federal employees stated they will likely continue working remotely at least part-time in the future, with one-quarter (26 percent) saying they plan to work remotely full-time. The future will not necessarily be as it…

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Research Trends & Insights: Top Trends to Track in Federal Technology in 2022

July 11, 2022

by Jonathan Sanders, Director, Research, GovExec Over the course of the last two years, business as usual for the federal government has been anything but. With the introduction of the coronavirus pandemic in early 2020—and the subsequent race to integrate key methodologies to better navigate the accelerated digital environment in 2021—2022 has left critical agencies throughout the federal government with the same key question: what’s next?  Amidst these transformative changes, GovExec’s research division, the Insights & Research Group has spent countless hours digging into the “what’s next” to bridge the insights gap between government contractors and government buyers. The combination…

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WEBINAR: Hiring & Retiring: Insights from the Federal Media & Marketing Study

January 5, 2022

Date: Thursday, January 20 Time: 2:00 PM (ET) Cost: Free Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Will new hires expect the same level of telework that is currently being offered? Were those who were considering retirement extend their tenure? Are employees more likely to be looking for opportunities inside or outside the government? What are they considering for next steps and how do agencies plan to fill and promote job vacancies left by…

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Research Trends and Insights: Top Trends part 3

August 3, 2022
zero trust 3D model

by Jonathan Sanders, Director, Research, GovExec The telework phenomenon has been a tour de force in culture for over two years now.  We have all done our phishing courses, taken a multi-factor authentication approach to all Apps, and replied to the on again off again phish test emails. Like most of you, I have rolled my eyes at these here and there, balking at the absurdity of these “threats”, but the truth is, we’ve all been duped before.  The rapid shift of moving the physical working environment into a digital environment, combined with the adoption to telework, creates a litany…

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