Do Federal Workers Believe What They Read, Hear or Watch?

October 18, 2018

Variations of Confidence in News Reported by Media: A Federal Media & Marketing Study Preview   The federal workforce may be as polarized in their views of the media as the general population. Last year, the Federal Media & Marketing Study asked federal workers how they felt about “fake news.” Two-thirds said recent commentary about “fake news” had at least some impact on their perceptions of news organizations’ credibility. This year Market Connections wanted to dig a little deeper. Thinking there might be some halo effect that the media source has on the advertisers, we wanted to understand how confident decision makers felt on ... Read more

WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

October 4, 2018

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it harder and harder to clearly differentiate their products and services in this over-saturated public-sector market. Market Connections and Boscobel Marketing Communications have been reviewing the online ... Read more

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

Do Federal Workers Believe What They Read, Hear or Watch?

October 18, 2018

Variations of Confidence in News Reported by Media: A Federal Media & Marketing Study Preview   The federal workforce may be as polarized in their views of the media as the general population. Last year, the Federal Media & Marketing Study asked federal workers how they felt about “fake news.” Two-thirds said recent commentary about “fake news” had at least some impact on their perceptions of news organizations’ credibility. This year Market Connections wanted to dig a little deeper. Thinking there might be some halo effect that the media source has on the advertisers, we wanted to understand how confident decision makers felt on ... Read more

WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

October 4, 2018

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it harder and harder to clearly differentiate their products and services in this over-saturated public-sector market. Market Connections and Boscobel Marketing Communications have been reviewing the online ... Read more

September 2018 Newsletter

October 4, 2018

upcoming events WEBINAR: Differentiation in a Crowded Federal Market: Do You Stand Apart? Wednesday, October 17, 20182 – 3 PM EDT With so many government contractors in the market competing for the same market share, how do you make sure you stand out? Market Connections President, Aaron Heffron and Boscobel Communications CEO, Joyce Bosc will review how contractors have (or have not) differentiated themselves. We will present findings from a recent analysis of messaging and taglines from top contractors, highlighting similarities, and differences, and the challenges marketers are facing as they try to present new and old brands in the market. See how ... Read more