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The Increasing Role of Professional Associations in Reaching Federal Audiences

June 18, 2019

Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should strongly consider working with professional associations to reach federal, state and local decision makers. To further test our hypothesis, we created a PulsePoll™ specifically asking about the role of associations, with the hope that this data can not only support government contractors’ membership and engagement ... Read more

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Upcoming Events

WEBINAR: Marketing Through Professional Associations: Reaching Your Government Clients

May 30, 2019

Date: Thursday, June 27 Time: 2-2:30 PM EDT Cost: Free Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact with different types of associations? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? To help answer these questions, this spring Market Connections ... Read more

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Press Releases

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

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Blog

The Increasing Role of Professional Associations in Reaching Federal Audiences

June 18, 2019

Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should strongly consider working with professional associations to reach federal, state and local decision makers. To further test our hypothesis, we created a PulsePoll™ specifically asking about the role of associations, with the hope that this data can not only support government contractors’ membership and engagement ... Read more

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Webinars

WEBINAR: Marketing Through Professional Associations: Reaching Your Government Clients

May 30, 2019

Date: Thursday, June 27 Time: 2-2:30 PM EDT Cost: Free Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact with different types of associations? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? To help answer these questions, this spring Market Connections ... Read more

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Newsletters

May 2019 Newsletter

May 31, 2019

upcoming events Marketing Through Professional Associations: Reaching Your Government Clients June 27, 2019, 2-2:30 PM EDT Multiple Market Connections studies show the value of professional associations when trying to reach federal IT decision-makers. While we know many federal employees are members, which professional associations are federal IT decision-makers joining? How do they interact? How does this differ between agency types and job roles? Most importantly, as a government contractor trying to connect with this audience, what are some benefits to targeting or working with associations and how can they help amplify your brand, message and sales? Join our complimentary webinar to hear ... Read more

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