Virtual Event Thursday, May 20th, 2021 2 PM (ET) COST: $199 EARLY BIRD: $159 through April 15, 2021 (use discount code: early21birdCMR)   Register Now ABOUT THE STUDY: Blogs, white papers, videos, podcasts or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As marketers trying to reach these niche audiences, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information it should contain, and where they go to find it. Market Connections polled government decision-makers at federal, state and local agencies and with K-12 and ...

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ...

From the Desk of Aaron Heffron, President, Market Connections, Inc. In a recent The Curious Task podcast, Dr. Sandra Peart, Dean and E. Claiborne Robins Distinguished Professor at the Jepson School of Leadership Studies at the University of Richmond (Go Spiders!) discussed the life and philosophy of John Stuart Mill. As an economics nerd myself, I found the discussion fascinating as she and host, Alex Aragona, detailed the key principles on which Mill wrote. A review of issues around liberty and utilitarian decision-making abounded. But what I was particularly taken with was Mill’s concept of how you can determine whether one ...

Date: Wednesday, March 3 Time: 1:30 PM ET Cost: Free With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a better partner and vendor. Speakers:   Aaron ...

upcoming events WEBINAR:How are Federal Agencies Responding to Recent Cyber-Attacks? Wednesday, March 3, 2021, 1:30 PM (ET) With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies. What are some actions they are taking in response to recent events? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (ET) to learn more about how federal agencies are responding to these challenges and how you can support them. REGISTER NOW highlights 2020 Federal Media & Marketing Study Single-Audience Reports Now ...