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Upcoming Events

2021 Content Marketing Review: Reaching the Public Sector

March 4, 2021

Virtual Event Thursday, May 20th, 2021 2 PM (ET) COST: $199 Register Now     ABOUT THE STUDY: Blogs, white papers, videos, podcasts or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As marketers trying to reach these niche audiences, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information it should contain, and where they go to find it. Market Connections polled government decision-makers at federal, state and local agencies and with K-12 and higher education institutions around the country to answer these ...
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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ...
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Blog

Content Marketing: The Importance of Websites and SEO

May 5, 2021

Your website is still among the best ways to deliver content to your customers. Who says? Nearly 70% of federal IT decision-makers, according to Market Connections polling (Source: Content Marketing Review: Federal & Beyond). However, you still need to drive traffic, and search engines are the traffic cops. Are you investing in making your public-sector website easily navigable and optimized to be found? Search engine optimization (SEO) makes a difference. Why Should SEO Matter to Government Marketers? Eight out of ten federal IT decision-makers use search engines like Google to find what they’re looking for (Source: Content Marketing Review: Federal & Beyond). ...
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Webinars

WEBINAR: How Are Federal Agencies Responding to Recent Cyber-attacks?

February 8, 2021

Date: Wednesday, March 3 Time: 1:30 PM ET Cost: Free With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies and what are some actions they are taking in response to recent events? To what extent are they doing things different? Will they make significant changes? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (EST) to learn more about how federal agencies are responding to cybersecurity challenges to help you be a better partner and vendor. Speakers:   Aaron ...
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Newsletters

April 2021 Newsletter

April 30, 2021

upcoming events VIRTUAL EVENT:2021 Content Marketing Review: Reaching the Public SectorThursday, May 20, 2021, 2 PM (ET) Public sector decision-makers turn to many different thought-leading sources to inform their buying decisions, learn about new technologies, and gauge vendors. It’s important to know what types of marketing assets they find most useful and influential during the buying process, what type of information they should contain, and where they go to find it. Join us as we share results from our recent nationwide study of FED and SLED decision-makers. REGISTER NOW highlights Content Marketing: Maximize Your Subject Matter Experts All government marketers understand the importance of including content in ...
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