Increased Screen Time Equals More Time with Public Sector Decision-Makers

April 2, 2020

Now Is the Time to Educate Your Government Customer In our last blog post, Webinars in Place of In-Person Events – A New Normal?, we shared insights about public sector webinar preferences to help marketers refocus their marketing dollars from live events and conferences to virtual events. However, webinars may only be the tip of the virtual iceberg. With more public sector employees teleworking and with travel and in-person events on hold, marketers can expect a spike in online traffic. It’s time to use this increased screen time to be a partner to your customer. Digital platforms allow for greater, self-directed education ... Read more

WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

November 19, 2019

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies. Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are ... Read more

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

Increased Screen Time Equals More Time with Public Sector Decision-Makers

April 2, 2020

Now Is the Time to Educate Your Government Customer In our last blog post, Webinars in Place of In-Person Events – A New Normal?, we shared insights about public sector webinar preferences to help marketers refocus their marketing dollars from live events and conferences to virtual events. However, webinars may only be the tip of the virtual iceberg. With more public sector employees teleworking and with travel and in-person events on hold, marketers can expect a spike in online traffic. It’s time to use this increased screen time to be a partner to your customer. Digital platforms allow for greater, self-directed education ... Read more

WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

November 19, 2019

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies. Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are ... Read more

December 2019 Newsletter

December 20, 2019

In Case You Missed It: How Are Federal Employees Using Social Media in the Workplace Watch the recording of our most recent webinar about social media marketing to the federal market. Based on survey results of 200 federal decision-makers taken this fall, get a better understanding of how this audience engages with social media sites to help you make informed decisions for your company’s social media marketing. WATCH & DOWNLOAD SLIDES Virtually Useful Discounts on FMMS Reports & Overview Do you need data and insights to support your federal marketing plans for 2020? Want to gather intelligent third-party data about the media habits of your ... Read more