Federal Audiences Rank GovExec.com Among Top Digital Sites

December 11, 2018

In the past, we have shared some interesting insights from our Federal Media & Marketing Study. We highlighted how federal employees respond to targeted advertising across websites and social media sites visited for personal reasons. We also discussed the confidence levels they have in the news reported from different sources. But year after year, what our audience wants to know is which digital sites are feds actually visiting? Leading the list of top federal and congressional sites is GovExec.com, with over one third (37 percent) of federal decision makers and influencers listing it as a site they visit. Rounding the top ... Read more

WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

November 28, 2018

Date: Wednesday, January 16 Time: 2-2:30 PM (EST) Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense agencies across print, broadcast, social and digital sources. Whether you are interested in developing broad awareness campaign or a more tactical agency-based marketing effort, ... Read more

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

Federal Audiences Rank GovExec.com Among Top Digital Sites

December 11, 2018

In the past, we have shared some interesting insights from our Federal Media & Marketing Study. We highlighted how federal employees respond to targeted advertising across websites and social media sites visited for personal reasons. We also discussed the confidence levels they have in the news reported from different sources. But year after year, what our audience wants to know is which digital sites are feds actually visiting? Leading the list of top federal and congressional sites is GovExec.com, with over one third (37 percent) of federal decision makers and influencers listing it as a site they visit. Rounding the top ... Read more

WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

November 28, 2018

Date: Wednesday, January 16 Time: 2-2:30 PM (EST) Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense agencies across print, broadcast, social and digital sources. Whether you are interested in developing broad awareness campaign or a more tactical agency-based marketing effort, ... Read more

November 2018 Newsletter

November 30, 2018

upcoming events Marketing Tactics and the Federal Environment:A Federal Media & Marketing Study WebinarJanuary 16, 2019, 2-2:30 PM EST Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling ... Read more