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In the News

Federal IT Contractors: Your Help Made Federal Telework Possible

May 14, 2020

But There Is Still Work to Be Done Over the past 5+ years, Market Connections has surveyed and interviewed thousands of federal employees about agency challenges and needs that could be addressed through IT modernization. It is heartening to see that all the technology and work performed by federal IT contractors over the past half-decade has paid off at a critical time during which the need for federal telework has escalated. This was further confirmed in a recent article from WorkScoop, which highlighted key insights into how federal agencies were prepared for and responded to necessary telework activity during COVID-19. Thanks to ... Read more

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Upcoming Events

FIT Personas Study

May 14, 2020

FIT Personas Study: A Deeper Look Into Your Federal Customer Date: Thursday, June 11, 2020, 2-3:30 PM EDT This is a virtual event. Register Now Join us for the first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer. The FIT Personas Study will highlight the different profiles of individuals that influence and make decisions for IT products and services at the federal level. Personas have been an increasingly popular tool to identify and pinpoint specific personal and professional factors that influence the decision-making process. Combining qualitative and quantitative feedback, these results will help ... Read more

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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

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Federal Personas: Beyond the C-Level Suite

May 21, 2020

The Importance of Influencer Personas for the Win How many times have you sat around a table, planning your next campaign and someone says, “We should just target CTOs, CISOs or CIOs – they make the final decision…”? We’re often faced with the same statement by public sector marketers who are looking to find out specifically what agency plans are and the likelihood their company would be short-listed for an upcoming opportunity. Are senior executives the only type of federal persona to consider for the win? One Can Say “Yes,” But Many Can Say “No” When prodded further about their marketing plans, the ... Read more

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WEBINAR: How Are Federal Employees Using Social Media in the Workplace?

November 19, 2019

Date: Thursday, December 12 Time: 2-2:45 PM EST Cost: Free While Market Connections has tracked the top social media sites among federal employees over the years through the Federal Media & Marketing Study, we wanted a deeper understanding of the “how” and “why” federal employees are using social media to help provide our clients deeper insights for their social media strategies. Are feds using social media for work purposes? If so, who or what are they following? How often are they accessing social media? How do they react to advertising on this platform? With recent news and events, are they concerned about privacy? Are ... Read more

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April 2020 Newsletter

May 1, 2020

upcoming events Save the Date:June 10, 2020, 2-3:30 PM EDT Federal Information Technology (FIT): Personas Study: A Deeper Dive Into Your Federal IT CustomerVirtual Event Join us for the first in a series under our new Federal Information Technology (FIT) umbrella of studies. The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. Using qualitative and quantitative research methods, these results will help you understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy ... Read more

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