Federal IT Contractors: Your Help Made Federal Telework Possible

May 14, 2020

But There Is Still Work to Be Done Over the past 5+ years, Market Connections has surveyed and interviewed thousands of federal employees about agency challenges and needs that could be addressed through IT modernization. It is heartening to see that all the technology and work performed by federal IT contractors over the past half-decade has paid off at a critical time during which the need for federal telework has escalated. This was further confirmed in a recent article from WorkScoop, which highlighted key insights into how federal agencies were prepared for and responded to necessary telework activity during COVID-19. Thanks to ... Read more

WEBINAR: The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer

July 1, 2020

Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free Register Now   In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC, the premier trade association for federal contractors, began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers. Now four months into the pandemic, we review some key questions around COVID-19. Discover how the federal ... Read more

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

Refining the Federal IT Persona

July 1, 2020

Guest Blogger: Chris Parente, StoryTech Consulting If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Per Wikipedia, “a persona in user-design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.” The definition goes on to say that “in most cases, personas are synthesized from data collected from interviews with users.” The “garbage in, garbage out” rule ... Read more

WEBINAR: The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer

July 1, 2020

Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free Register Now   In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC, the premier trade association for federal contractors, began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers. Now four months into the pandemic, we review some key questions around COVID-19. Discover how the federal ... Read more

May 2020 Newsletter

May 29, 2020

upcoming events Federal IT (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer June 11, 2020, 2 PM ET The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. These results will help government contractors understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy targeted specifically to each archetype. (This is a virtual event.) REGISTER NOW Daily IDEATION Government Marketing Conference Calls Our partner Government Marketing University, brings together a group of government marketers ... Read more