News & Insights

Upcoming Events

WEBINAR: The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer

July 1, 2020

Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC, the premier trade association for federal contractors, began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers. Now four months into the pandemic, we review some key questions around COVID-19. Discover how the federal government ... Read more

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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

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Blog

Federal Marketing in a Post-COVID World: Developing a Plan of Action

August 5, 2020

From the Desk of Aaron Heffron, President Market Connections, Inc. While many of us remember fondly as a kid hearing, “Yes, Virginia, there is a Santa Claus,” we all need to remember, “yes, folks, there will be a federal market after COVID.” Setting aside the debate of when the “after” is a reality, it is not too soon to start thinking about how to position your company to emerge from quarantine stronger and ready for action. You can do this by developing and implementing a marketing plan that accounts for the market realities while it hedges against market uncertainty. Here are FOUR ... Read more

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Webinars

WEBINAR: The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer

July 1, 2020

Date: Thursday, July 30 Time: 2-3 PM ET Cost: Free In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC, the premier trade association for federal contractors, began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers. Now four months into the pandemic, we review some key questions around COVID-19. Discover how the federal government ... Read more

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Newsletters

July 2020 Newsletter

July 31, 2020

upcoming events The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer TODAY! Thursday, July 30, 2020 2:00-3:00 PM ET In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC (Professional Services Council), began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers. Now four months into the pandemic, we review ... Read more

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