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2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

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Upcoming Events

2018 Federal Government Contractor Study

June 12, 2018

Best BD & Marketing Practices of Winning Contractors Tuesday, July 17, 2018, 8:30-10:30 am (EDT) NRECA Conference Center 4301 Wilson Blvd, Arlington, VA 22203 Register Now   MARKET CONNECTIONS, MERRITT GROUP AND PROFESSIONAL SERVICES COUNCIL ARE EXCITED TO SHARE RESULTS FROM THE LATEST FEDERAL GOVERNMENT CONTRACTOR STUDY AT A BREAKFAST AND BRIEFING. Join us to learn about the best BD and marketing practices from the industry’s leading companies. We will share results from our latest research study, followed by a panel of experts who will share their personal insights on best practices. The breakfast setting will provide an opportunity to network with like-minded peers in the industry. What ... Read more

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Press Releases

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

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Blog

Mergers & Acquisitions: Northrop Grumman Acquires Orbital ATK

June 28, 2018

Company Renamed Northrop Grumman Innovation Systems   For those of us in the federal market, news of mergers & acquisitions are steadily becoming the norm.  Throughout all mergers, senior leadership faces new challenges to make sure that customers are well informed and satisfied, prospective business partners are clear on roles and responsibilities and the culture and employees of the new combined company are all moving the right direction. In the news this month, the U.S. Federal Trade Commission cleared Northrop Grumman’s purchase of defense and space contractor Orbital ATK, thereby making Orbital ATK Northrop Grumman’s fourth business sector, named Northrop Grumman Innovation Systems. ... Read more

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Webinars

WEBINAR: Taking Advantage of the 2018 Defense Budget Influx

April 27, 2018

Date: Wednesday, May 9, 2018 Time: 2-2:30 PM (EDT) With the passing of the 2018 Bi-partisan Budget Act, increasing the defense funding cap, how can your organization take advantage of the budget influx and maximize opportunities over the next 16 months? What are the priorities of defense IT decision-makers? Will current on-hold projects move forward or does this influx provide new opportunities to develop in key focus areas? Join Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss implications and recommendations based on the results from our recent 2018 Defense Budget PulsePoll™. Presenters: Aaron Heffron ... Read more

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Newsletters

March 2018

April 4, 2018

did you miss it? Government Contractor Study Survey: Best BD and Marketing Practices of Winning Contractors This spring, Market Connections will be reprising our biannual Government Contractor Study. Partnering with Professional Services Council and Merritt Group, our national study of federal government contractors focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. Survey participation emails to Market Connections’ and partners’ top clients, members and prospects will be delivered soon! We look forward to your responses! SEE 2016 RESULTS highlights Defense Budget PulsePoll™: Taking Advantage of the ... Read more

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