News & Insights

Upcoming Events

WEBINAR: Hiring & Retiring: Insights from the Federal Media & Marketing Study

January 5, 2022

Date: Thursday, January 20 Time: 2:00 PM (ET) Cost: Free Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Will new hires expect the same level of telework that is currently being offered? Were those who were considering retirement extend their tenure? Are employees more likely to be looking for opportunities inside or outside the government? What are they considering for next steps and how do agencies plan to fill and promote job vacancies left by…

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Press Releases

With Two-Thirds of Federal Employees Foreseeing Working Remotely in the Future, Marketers Should Consider Diversified Channels, According to Annual Market Connections Study

November 1, 2021

Market Connections, Inc. Releases 2021 Federal Media & Marketing Study Determining Best Practices in Media Purchasing and Marketing Practices for Reaching Federal Employees Fairfax, VA, October 21, 2021—Remote work for federal employees will not be going away any time soon, according to Market Connections’ 2021 Federal Media & Marketing Study. Subsequently, the media habits of these workers will continue to evolve. Two thirds (67 percent) of federal employees stated they will likely continue working remotely at least part-time in the future, with one-quarter (26 percent) saying they plan to work remotely full-time. The future will not necessarily be as it…

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Blog

Does the Buyer’s Journey Really Matter in B2G Marketing?

May 10, 2022

By Susan Rose, Senior Director, Insights & Content I’ve been creating research-based thought leadership for the public sector for almost 20 years. Yet until fairly recently, it was unusual to connect each asset to the buyer’s journey. Or rather, unusual to actively talk about the buyer’s journey. Over the years, nearly 100% of the assets I’ve created have been targeted to users who are just becoming aware of a problem. That makes sense because that is a sweet spot in the buyer’s journey where businesses can have an impact on creating solutions. Isn’t that enough? The short answer is no.…

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Webinars

WEBINAR: Hiring & Retiring: Insights from the Federal Media & Marketing Study

January 5, 2022

Date: Thursday, January 20 Time: 2:00 PM (ET) Cost: Free Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Will new hires expect the same level of telework that is currently being offered? Were those who were considering retirement extend their tenure? Are employees more likely to be looking for opportunities inside or outside the government? What are they considering for next steps and how do agencies plan to fill and promote job vacancies left by…

Read more

Newsletters

Does the Buyer’s Journey Really Matter in B2G Marketing?

May 10, 2022

By Susan Rose, Senior Director, Insights & Content I’ve been creating research-based thought leadership for the public sector for almost 20 years. Yet until fairly recently, it was unusual to connect each asset to the buyer’s journey. Or rather, unusual to actively talk about the buyer’s journey. Over the years, nearly 100% of the assets I’ve created have been targeted to users who are just becoming aware of a problem. That makes sense because that is a sweet spot in the buyer’s journey where businesses can have an impact on creating solutions. Isn’t that enough? The short answer is no.…

Read more