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In the News

To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success

February 14, 2019

If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road. A strong brand perception among your customers can ease anxieties, knowing that solutions exist when budgets and timelines are in turmoil. As part of Market Connections’ ongoing efforts to help its clients, we often tap into the great ideas of other thinkers in the marketplace and ... Read more

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Upcoming Events

WEBINAR: Confidence, Trust & Its Impact on Federal Marketing: A Federal Media & Marketing Study Webinar

February 13, 2019

Date: Thursday, March 14, 2019 Time: 2-2:30 PM (EDT) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the third and final webinar of a three-part series sharing highlights and deeper insights from our annual study with a focus on current market trends. In part three we’ll share data from the latest iteration of the Federal Media & Marketing Study about the level of confidence federal decision-makers have in news reported by top media channels. Will their confidence in particular media properties create a ... Read more

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Press Releases

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

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Blog

To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success

February 14, 2019

If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road. A strong brand perception among your customers can ease anxieties, knowing that solutions exist when budgets and timelines are in turmoil. As part of Market Connections’ ongoing efforts to help its clients, we often tap into the great ideas of other thinkers in the marketplace and ... Read more

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Webinars

WEBINAR: Confidence, Trust & Its Impact on Federal Marketing: A Federal Media & Marketing Study Webinar

February 13, 2019

Date: Thursday, March 14, 2019 Time: 2-2:30 PM (EDT) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the third and final webinar of a three-part series sharing highlights and deeper insights from our annual study with a focus on current market trends. In part three we’ll share data from the latest iteration of the Federal Media & Marketing Study about the level of confidence federal decision-makers have in news reported by top media channels. Will their confidence in particular media properties create a ... Read more

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Newsletters

January 2019 Newsletter

January 31, 2019

upcoming events Media Habits in a Time of Change: A Federal Media & Marketing Study WebinarFebruary 13, 2019, 2-2:30 PM EST There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our latest Federal Media & Marketing Study. REGISTER NOW highlights Elevating Reach ... Read more

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