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Federal Media & Marketing Study 2020

August 14, 2020

12th Annual Study On-Demand Release* Thursday, October 29, 9 AM *Due to COVID-19 and the inability to present results in an in-person breakfast, the 2020 study results will be released as an on-demand video and downloadable overview presentation at 9 AM ET on Thursday, October 29. PRE-PURCHASE ON-DEMAND VIDEO & OVERVIEW   ABOUT THE STUDY In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining ... Read more

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Press Releases

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

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A Decline in Trust and Confidence:

September 23, 2020

Insights Pulled from a Sneak Peek of the 2020 Federal Media & Marketing Study From the desk of Laurie Morrow, Vice President of Research Strategy, Market Connections Inc. Over the twelve years my team has conducted the Federal Media & Marketing Study, we have looked at how federal audiences are engaging with different media properties from print publications to online to newer social medias. In addition to analyzing readership, we also investigate habits, trends, levels of trust and confidence and time spent with media along with other marketing tactics year over year. With all the changes and pivots the federal market and those ... Read more

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WEBINAR: How Will the Upcoming Election Affect Federal Agencies?

August 26, 2020

Date: Thursday, September 24 Time: 2-2:30 PM ET Cost: Free Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning and budgets? What are they doing in anticipation of either a change in administration or continuation of the status quo? Join Market Connections President, Aaron Heffron, as he shares results from our recent survey of federal employees around expectations brought on by the upcoming election. Get a better understanding ... Read more

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July 2020 Newsletter

July 31, 2020

upcoming events The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer TODAY! Thursday, July 30, 2020 2:00-3:00 PM ET In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC (Professional Services Council), began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers. Now four months into the pandemic, we review ... Read more

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