Research is an important part of your marketing and sales strategy. However, data alone will only get you so far. It is the insights and recommendations you can act on that truly make market resesarch valuable. Market Connections has developed proprietary market research tools to gather the data and help you get the most out of it — from giving you a snapshot of essential business intelligence to telling a compelling story that will help your business grow.
Learn more about the tools successful businesses use to optimize their market reach.
Stand Out from the Crowd in a Competitive Market
In the current competitive environment, it’s more important than ever to position your company as the thought leader at the head of the pack. Short PulsePolls™ and corresponding infographics provide proprietary market insights to fuel your marcom and lead generation activities and garner the attention of your clients, prospects and the media.
Check Out Market Connections’ PulsePollTM and Infographics Library!
Market Connections’ expert research team custom-crafts PulsePolls™ designed to position your company or brand as a thought leader with a finger on the market’s pulse. Poll results will increase your company’s understanding of market ... Read more
Hundreds of government employees and contractors participate in Market Connections’ Government Insight Panel™ to share their insights into government decision-making, needs, expectations, priorities and challenges.
This is the only research panel of its kind featuring government employees and contractors that work onsite at government agencies.
Segments include Federal Civilian, Federal Defense, State and Local Government, and Contractors onsite at federal agencies. These individuals participate in up to five studies each year and receive a small token of our appreciation every time they participate in a survey. We actively recruit panel members each time we field a government survey.
Visualize data and Increase the Impact of Your Marketing Communications and PR
Infographics help to visualize data with a graphical “story” or illustration that turns research results into easy-to-digest images and concepts. Using infographics helps your audience quickly understand data, technical concepts or complex ideas.
Check out Market Connections’ Infographics Library
Whether you are sharing research results with your executive team, pitching to the media or demonstrating thought leadership to the marketplace, infographics will help you communicate your brand position and subject matter expertise in a clear, concise and credible manner.
Market Connections’ research, marketing and graphic design professionals work with you to ... Read more
Give your opinion, give or receive a gift!
Attention government employees: Businesses and government agencies want to know what you think.
Join the Market Connections research panel of government staff and contractors that work onsite at government agencies. After joining the panel, you will be invited to participate in surveys with opportunities to receive an Amazon gift card or donate to a charity. If you choose the charitable donation, you can designate your gift to the USO, the American Red Cross, or the Wounded Warrior Project.
Hundreds of government employees and contractors participate in Market Connections’ Government Insight Panel™ to share their insights ... Read more
Secure Customer Loyalty, Retention and Growth
In the competitive government market, current, meaningful and actionable intelligence will inform your critical business decisions. Customer satisfaction research helps you focus improvements on specific areas that will have the most measurable impact on customer loyalty, retention and growth.
In a climate of ever-increasing competition and budgetary pressure, protecting your valuable contract base is a higher priority than ever. Top 100 government contractors rely on Market Connections to independently assess contract performance and measure customer loyalty. Clients tell us their win/loss ratios correlate directly to satisfaction levels reported by customers in the research we conduct.
Clients use our ... Read more
Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns.
Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.
The release of this popular ... Read more
Market Connections has developed a series of proprietary market research tools to maximize the success of research projects. BrandInsight AnalysisTM allows you to determine the state of your products and services relative to competitors, providing a clear and measurable competitive advantage to strengthen the value relationship with your customers over time.
Visualize the journey your customer or patient takes, and their relationship to you.
Journey mapping provides a visual interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels, identifying motivators, inhibitors, emotions and pain points that shape the relationship.
Customer Journey Maps
Market Connections journey mapping research can provide insight that will support a company’s strategy to keep customers at the forefront when making decisions. Customer journey maps can provide your company insight into interactions from a customer’s points of view. This helps you understand and improve ... Read more