Research is an important part of your marketing and sales strategy. However, data alone will only get you so far. It is the insights and recommendations you can act on that truly make market resesarch valuable. Market Connections has developed proprietary market research tools to gather the data and help you get the most out of it — from giving you a snapshot of essential business intelligence to telling a compelling story that will help your business grow.

Learn more about the tools successful businesses use to optimize their market reach.


Stand Out from the Crowd in a Competitive Market In the current competitive environment, it’s more important than ever to position your company as the thought leader at the head of the pack. PulsePoll™ surveys and corresponding infographics provide proprietary market insights to fuel your marcom and lead generation activities and garner the attention of your clients, prospects and the media. Check Out Market Connections’ PulsePollTM and Infographics Library! Market Connections’ expert research team craft custom PulsePoll™ surveys designed to position your company or brand as a thought leader with a finger on the market’s pulse. Poll results will increase your company’s understanding of market…

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Government Insight Panel™

When you join the Government Insight Panel™ you can help the government as a whole meet its strategic objectives. As a member of this unique research panel, you will help answer questions like: What are the most important technology investments today and in five years? What are the biggest challenges, and successes, in meeting mission requirements? What are your agency’s biggest workforce challenges? When you share your experiences as an individual working for the government, you provide valuable insight that has a ripple effect across the public sector. You get to share the great job your agency is doing in…

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Visualize data and Increase the Impact of Your Marketing Communications and PR Infographics help to visualize data with a graphical “story” or illustration that turns research results into easy-to-digest images and concepts. Using infographics helps your audience quickly understand data, technical concepts or complex ideas. Whether you are sharing research results with your executive team, pitching to the media or demonstrating thought leadership to the marketplace, infographics will help you communicate your brand position and subject matter expertise in a clear, concise and credible manner. Market Connections’ research, marketing and graphic design professionals work with you to identify and communicate…

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Secure Customer Loyalty, Retention and Growth In the competitive government market, current, meaningful and actionable intelligence will inform your critical business decisions. Customer satisfaction research helps you focus improvements on specific areas that will have the most measurable impact on customer loyalty, retention and growth. In a climate of ever-increasing competition and budgetary pressure, protecting your valuable contract base is a higher priority than ever. Top 100 government contractors rely on Market Connections to independently assess contract performance and measure customer loyalty. Clients tell us their win/loss ratios correlate directly to satisfaction levels reported by customers in the research we conduct.…

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BrandInsight Analysis™

Market Connections has developed a series of proprietary market research tools to maximize the success of research projects. BrandInsight AnalysisTM allows you to determine the state of your products and services relative to competitors, providing a clear and measurable competitive advantage to strengthen the value relationship with your customers over time.

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Customer and Patient Journey Mapping

Visualize the journey your customer or patient takes, and their relationship to you. Journey mapping provides a visual interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels, identifying motivators, inhibitors, emotions and pain points that shape the relationship. Customer Journey Maps Market Connections journey mapping research can provide insight that will support a company’s strategy to keep customers at the forefront when making decisions. Customer journey maps can provide your company insight into interactions from a customer’s points of view. This helps you understand and…

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