Newsletters

July 2018 Newsletter

July 26, 2018

upcoming events EARLY BIRD REGISTRATION NOW OPEN! 2018 Federal Media & Marketing Study November 8, 2018 8:30-11:30 AM (EST) Mclean, Virginia We’re excited to announce our 10th anniversary of the Federal Media & Marketing Study from Market Connections and Sara Leiman, VP Media Director at TMP Government. For the past 10 years, our comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits. Join us to see an overview of this year’s results including overall top media outlets, trends among feds to watch out for, and to ... Read more

June 2018

June 25, 2018

upcoming events Federal Government Contractor Study: Best BD & Marketing Practices of Winning Contractors July 17, 20188:30 AM to 10:30AM EDT Arlington, Virginia Partnering with Merritt Group and Professional Services Council, Market Connections will share results from the 2018 Federal Government Contractor Study. The study focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. REGISTER TODAY! SAVE THE DATE!2018 Federal Media & Marketing Study November 8, 2018Tysons Corner, Virginia In our 10th year, the Federal Media and Marketing Study provides a comprehensive review of the media and buying ... Read more

May 2018

May 25, 2018

upcoming events SAVE THE DATE: Federal Government Contractor Study Breakfast July 17, 2018 8:30 AM to 10:30AM EDT Arlington, Virginia Partnering with Merritt Group and Professional Services Council, Market Connections will share results from the 2018 Federal Government Contractor Study. The study focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. DID YOU MISS IT? WEBINAR: Taking Advantage of the 2018 Defense Budget Influx No problem, view the recording! Watch Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss ... Read more

March 2018

April 4, 2018

did you miss it? Government Contractor Study Survey: Best BD and Marketing Practices of Winning Contractors This spring, Market Connections will be reprising our biannual Government Contractor Study. Partnering with Professional Services Council and Merritt Group, our national study of federal government contractors focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. Survey participation emails to Market Connections’ and partners’ top clients, members and prospects will be delivered soon! We look forward to your responses! SEE 2016 RESULTS highlights Defense Budget PulsePoll™: Taking Advantage of the ... Read more

February 2018

February 22, 2018

did you miss it? Webinar: Insights in Recruitment and Retention in a Highly Competitive Market: Results from Government Recruitment Study A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of qualified candidates a top challenge. Meanwhile only one quarter are satisfied with their organization’s retention practices and only one-third are satisfied with hiring management technology. Our webinar sheds light on the ongoing challenges with government and government contractor ... Read more

November 2017

February 22, 2018

upcoming events WEBINAR: Best Practices: Attracting Federal Audiences to Your Live Events Wednesday, December 13 2:00 PM to 2:45 PM EST Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Hear results from our latest study that gauges factors and preferences that drive federal IT decision-makers to attend live events. REGISTER NOW highlights Key Takeaways from the 2017 FMMS Shape Marketers’ Media Last month, Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key ... Read more

October 2017

October 30, 2017

upcoming events Federal Media & Marketing Study Breakfast Thursday, November 2, 8:30 AM to 12:00 PM EDT VALO Park Conference Center (Formerly TEGNA), McLean, VA The Federal Media and Marketing Study provides a comprehensive review of the media and buying habits of federal decision-makers across the country. This survey details more than 20 different job functions and maps them to individual media usage spanning print, broadcast, social, mobile and digital. Online regular ticket sales end October 31 and table (of 8) sales end Friday, October 27! REGISTER NOW highlights Q&A: FMMS Founders Share Insights from 2017 Study In preparation for the 2017 Federal Media and Marketing ... Read more

September 2017

September 29, 2017

upcoming events GAIN 2017 Conference Friday, October 13, 2017, 7:00 AM to 5:00PM EDT Reston Town Center Hyatt, Reston, VA Hosted by Government Marketing University, GAIN 2017 promises to provide you with new and innovative marketing ideas and case studies shared by government marketing experts. This cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with. Meet, interact and network with over 200 government marketers. REGISTER NOW Federal Media and Marketing Study Breakfast Thursday, November 2, 8:30 AM to 12:00 PM EDT VALO Park Conference Center (Formerly TEGNA), McLean, VA The Federal Media and Marketing Study provides a comprehensive review of ... Read more

August 2017

August 31, 2017

upcoming events 930GOV Conference Wednesday, September 6, 2017, 8:00 AM to 3:00PM EDT – Walter E. Washington Convention Center, Washington, DC 930GOV, hosted by Digital Government Institute (DGI), is the end-of-year learning exchange for government IT, management, and acquisition professionals. This free, one-day, multi-track conference allows government technical communities to connect, exchange, and gather ideas in one location from thought-leaders from each community. Take part in comprehensive programs with highly curated relevant content. Programs are focused on providing technology and service providers a space to authentically engage within technical communities. Be on the lookout for Market Connections’ research highlighted during the day. REGISTER NOW Webinar: ... Read more

July 2017

July 27, 2017

upcoming events Webinar: Best Practices: Using Research to Recruit and Retain the Right Talent for Your Company Recruiting the right talent for your company is essential to its success. Retaining that talent is even more crucial in a competitive market. Join Market Connections’ Vice President, Laurie Morrow, as she shares how using this type of research can help you understand how your company and your competitors are perceived by top candidates, what their key needs and wants are for an ideal workplace, as well as barriers to attaining and retaining staff. REGISTER NOW highlights Does Agency Recruitment Branding Really Matter? The private sector has excelled at ... Read more

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