Newsletters

January 2019 Newsletter

January 31, 2019

upcoming events Media Habits in a Time of Change: A Federal Media & Marketing Study WebinarFebruary 13, 2019, 2-2:30 PM EST There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location among other factors and demographics. In an ever-changing fiscal environment, marketers trying to reach federal decision-makers must be intentional in their strategies to maximize the ROI of their tightening budgets. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our latest Federal Media & Marketing Study. REGISTER NOW highlights Elevating Reach ... Read more

December 2018

January 29, 2019

upcoming events Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar January 16, 2019, 2-2:30 PM EST Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling ... Read more

November 2018 Newsletter

November 30, 2018

upcoming events Marketing Tactics and the Federal Environment:A Federal Media & Marketing Study WebinarJanuary 16, 2019, 2-2:30 PM EST Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results and insights from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. The first webinar will focus on key marketing tactics for reaching federal audiences including: most trusted sources, advertising tactics and event and webinar attendance. In addition to marketing tactics, we’ll share how feds are feeling ... Read more

September 2018 Newsletter

October 4, 2018

upcoming events WEBINAR: Differentiation in a Crowded Federal Market: Do You Stand Apart? Wednesday, October 17, 20182 – 3 PM EDT With so many government contractors in the market competing for the same market share, how do you make sure you stand out? Market Connections President, Aaron Heffron and Boscobel Communications CEO, Joyce Bosc will review how contractors have (or have not) differentiated themselves. We will present findings from a recent analysis of messaging and taglines from top contractors, highlighting similarities, and differences, and the challenges marketers are facing as they try to present new and old brands in the market. See how ... Read more

August 2018 Newsletter

August 31, 2018

upcoming events 2018 Federal Media & Marketing Study (FMMS) November 8, 2018Tysons Corner, Virginia LOW TICKET WARNING FOR EARLY BIRD PRICE! Don’t miss the chance to purchase your ticket or table at a reduced price! Join Market Connections and Sara Leiman from TMP Government as we present results from the 10th annual Federal Media & Marketing Study. This comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits for the past 10 years. Join us to see an overview of this year’s results including overall ... Read more

July 2018 Newsletter

July 26, 2018

upcoming events EARLY BIRD REGISTRATION NOW OPEN! 2018 Federal Media & Marketing Study November 8, 2018 8:30-11:30 AM (EST) Mclean, Virginia We’re excited to announce our 10th anniversary of the Federal Media & Marketing Study from Market Connections and Sara Leiman, VP Media Director at TMP Government. For the past 10 years, our comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits. Join us to see an overview of this year’s results including overall top media outlets, trends among feds to watch out for, and to ... Read more

June 2018

June 25, 2018

upcoming events Federal Government Contractor Study: Best BD & Marketing Practices of Winning Contractors July 17, 20188:30 AM to 10:30AM EDT Arlington, Virginia Partnering with Merritt Group and Professional Services Council, Market Connections will share results from the 2018 Federal Government Contractor Study. The study focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. REGISTER TODAY! SAVE THE DATE!2018 Federal Media & Marketing Study November 8, 2018Tysons Corner, Virginia In our 10th year, the Federal Media and Marketing Study provides a comprehensive review of the media and buying ... Read more

May 2018

May 25, 2018

upcoming events SAVE THE DATE: Federal Government Contractor Study Breakfast July 17, 2018 8:30 AM to 10:30AM EDT Arlington, Virginia Partnering with Merritt Group and Professional Services Council, Market Connections will share results from the 2018 Federal Government Contractor Study. The study focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. DID YOU MISS IT? WEBINAR: Taking Advantage of the 2018 Defense Budget Influx No problem, view the recording! Watch Aaron Heffron, President of Market Connections and defense agency expert, Ray Bjorklund, President of Birchgrove Consulting as they discuss ... Read more

March 2018

April 4, 2018

did you miss it? Government Contractor Study Survey: Best BD and Marketing Practices of Winning Contractors This spring, Market Connections will be reprising our biannual Government Contractor Study. Partnering with Professional Services Council and Merritt Group, our national study of federal government contractors focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities and key strategies to remain competitive. Survey participation emails to Market Connections’ and partners’ top clients, members and prospects will be delivered soon! We look forward to your responses! SEE 2016 RESULTS highlights Defense Budget PulsePoll™: Taking Advantage of the ... Read more

February 2018

February 22, 2018

did you miss it? Webinar: Insights in Recruitment and Retention in a Highly Competitive Market: Results from Government Recruitment Study A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of qualified candidates a top challenge. Meanwhile only one quarter are satisfied with their organization’s retention practices and only one-third are satisfied with hiring management technology. Our webinar sheds light on the ongoing challenges with government and government contractor ... Read more

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