December 2020 Newsletter

ON-DEMAND RELEASE
2020 Federal Media & Marketing Study

NOW AVAILABLE ONLINE

In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Purchase the on-demand video and results presentation.

Video Q&A with Sarah Kemple of Booz Allen Hamilton

In order to understand how companies can use data from the Federal Media & Marketing Study (FMMS) dashboard first-hand, Aaron Heffron interviews Sarah Kemple, Director of Brand at Booz Allen Hamilton, on how they are using the full set of data for their procurement, business development (BD) and marketing strategies.

Client Spotlight
Akima: 2020 Government Procurement Review

Over the past several years, federal procurement has been undergoing a significant shift due to complex contracts and workforce challenges. While they were managing and adapting to these changes well—in March 2020 a global pandemic hit. Virtually overnight, government procurement was forced to pivot to maximum telework and emergency ramp up support. Now, with the initial COVID-19 response behind us, where does that leave procurement professionals in moving forward with other priorities? Akima partnered with Market Connections to explore the specific challenges procurement professionals faced in 2020, as well as uncover their top opportunities and priorities for FY2021.

11350 Random Hills Road, Suite 800 | Fairfax, VA 22030
703.378.2025 | www.marketconnectionsinc.com