December 2020 Newsletter
|ON-DEMAND VIDEO & PRESENTATION|
Video Q&A with Sarah Kemple of Booz Allen Hamilton
In order to understand how companies can use data from the Federal Media & Marketing Study (FMMS) dashboard first-hand, Aaron Heffron interviews Sarah Kemple, Director of Brand at Booz Allen Hamilton, on how they are using the full set of data for their procurement, business development (BD) and marketing strategies.
Top Five Takeaways from GAIN 2020
We share our five key takeaways from Government Marketing University’s virtual GAIN 2020 Conference. The GAIN Conference brings together federal marketers, C-level executives at federal agencies, and mainstream marketing experts to share best practices, insights, tools and advice in an effort to educate federal marketers.
Akima: 2020 Government Procurement Review
Over the past several years, federal procurement has been undergoing a significant shift due to complex contracts and workforce challenges. While they were managing and adapting to these changes well—in March 2020 a global pandemic hit. Virtually overnight, government procurement was forced to pivot to maximum telework and emergency ramp up support. Now, with the initial COVID-19 response behind us, where does that leave procurement professionals in moving forward with other priorities? Akima partnered with Market Connections to explore the specific challenges procurement professionals faced in 2020, as well as uncover their top opportunities and priorities for FY2021.
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