June 2021 Newsletter
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Save the Date: Federal Media and Marketing Study Hybrid Breakfast BriefingThursday, October 14, 2021 Are you ready to network with like-minded professionals face-to-face or would you prefer to see the results and panel discussion from the comfort of your home office? Either way, these study results are a must-see for federal marketers who look forward to our event year after year! Be on the lookout for pre-registration details for this event, as it will likely sell out! Save the date and follow us on social media for more details coming soon!
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VIDEO Q&A with Stephanie Geiger of Government Marketing UniversityFollowing the Content Marketing Review release, we reached out to our strategic partner, Government Marketing University’s expert COO and co-founder, Stephanie Geiger to share some tactical advice for content creation for government marketers looking to reach audiences with agency-based marketing.
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Federal Audiences Rely On Research and White PapersJust as we do at Market Connections, GovExec’s Leading Brands study also notes some of the latest trends in the government market and the shifting market dynamics that could affect the contracting community. Their findings reminded us of the results from our Content Marketing Review. The GovExec team shared some interesting stats on the reliance of research, such as white papers, to help stay abreast of what contractors are doing.
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Download the Report & On-demand Video Content marketing is essential to reaching the public sector. Whether it’s blogs, white papers, videos, podcasts, or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As public sector marketers, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information they should contain, and where they go to find it. See results from our latest study now with data on federal, state, and local agencies and with K-12 and higher education institutions around the country.
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11350 Random Hills Road, Suite 800 | Fairfax, VA 22030 |
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2021 Content Marketing Review: Reaching the Public Sector
