In The News

Reaching Your Government Customer: Where to Place Content for Maximum Visibility

April 9, 2020

Our last blog post “Increased Screen Time Equals More Time with Public Sector Decision-Makers” focused on taking advantage of increased screen time by providing your government customer with content that educates and informs. The next step is to place your content where your customer is already going. Before placing content on other media channels, take stock of your own corporate site. Approximately 7 out of 10 public sector decision-makers believe that corporate websites are an effective online source for information. If your customer were to visit your corporate site, or preferably a federally focused microsite, is the content they are…

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Increased Screen Time Equals More Time with Public Sector Decision-Makers

April 2, 2020

Now Is the Time to Educate Your Government Customer In our last blog post, Webinars in Place of In-Person Events – A New Normal?, we shared insights about public sector webinar preferences to help marketers refocus their marketing dollars from live events and conferences to virtual events. However, webinars may only be the tip of the virtual iceberg. With more public sector employees teleworking and with travel and in-person events on hold, marketers can expect a spike in online traffic. It’s time to use this increased screen time to be a partner to your customer. Digital platforms allow for greater,…

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Webinars in Place of In-Person Events – A New Normal?

March 24, 2020

Understand Public Sector Preferences & Consumption Like many of you, recent events have caused us to cancel or postpone our in-person meetings, events and conferences based on government guidelines to create some social distance to protect ourselves and our community. Many of these events and meetings were crucial to our business from both an educational and business development perspective. While it’s a good thing for our nation, marketers will need to review and revisit their plans for reaching target audiences and could affect the way our business works not only over the next couple of months, but we may well…

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WiTConnect Event Focuses on the State of Technology in Healthcare

March 19, 2020

Women in Technology recently hosted their quarterly WiTConnect event focused on the state of technology in healthcare. This event focused on the top challenges faced in the Healthcare IT industry by bringing a panel of industry experts to share their experiences. Predominantly focused on the public sector, the following panelists shared the priorities, challenges and innovations being seen from both sides of the industry as they look for solutions and work together to improve citizen and agency experience: Stacie Alboum, Deputy Director, Center for Information Technology (CIT), National Institutes of Health (NIH) Maheen Mirza, Director, Dell Technologies, Federal Healthcare Genevieve…

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What’s More Dangerous Than a Dissatisfied Customer? A Silent One

February 20, 2020

By Laurie Morrow, Vice President, Research Strategy Have you ever been so pleased with an experience in a store, restaurant or other establishment you do business with, that you went out of your way to tell the management how delighted you were with the experience? No. Neither have I. Most of the time, I’m just too busy. On the flip side, have you ever been so dissatisfied with rude customer service, poor product quality or had an overall bad experience that you asked to speak to a manager, called their corporate office or written their corporate headquarters to complain? On…

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Artificial Intelligence & Intelligent Automation: Top Takeaways from the ACT-IAC Forum

February 13, 2020

Artificial Intelligence (AI), Intelligent Automation (IA) and Robotics Process Automation (RPA) – should we be worried about machines taking over the world? Could Skynet or VIKI really happen in our not-so-distant future? Are we headed towards a Matrix society, or more realistically, should we be worried about our own jobs? While Hollywood may have captured a more fearful version of a world with AI and robots, in real life, this technology surrounds our personal lives. Just ask Siri or Alexa. From auto-filling words when we start typing to providing us driving directions and recommending our next purchases (surprisingly, to our…

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Ensuring Customer Satisfaction: Three Activities to Increase Success

January 30, 2020

Successful companies understand the value of their existing customers – whether that business is B2C, B2B or B2G – they understand that satisfied customers are more likely to remain loyal, renew contracts, expand services, share positive feedback and recommend them to others. This is especially true in the public sector. With large multi-million and even billion-dollar contracts on the line, it’s imperative to have a deep understanding of your customer’s satisfaction level, ensuring that small hiccups do not become larger problems that lead to non-renewal or non-consideration. How can contractors avoid an unpleasant surprise? In addition to keeping a close…

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Winning Contractor: Lockheed Martin Wins $1.9B DoD Contract to Support and Sustain F-35 Fleet

January 16, 2020

Congratulations to our friends at Lockheed Martin for their recent Department of Defense contract win to support and sustain the F-35 Lightning II combat jet fleet through 2020. Awarded annually, this contract provides a range of improvements to Lockheed Martin’s repair and maintenance network. It will pay for advanced engineering work, fleetwide data analytics, pilot and maintainer training, supply chain management resources, and the services of industry sustainment experts at air bases and depots. “The F-35 continues to deliver exceptional capabilities to the field, and this contract ensures F-35s are mission ready to meet warfighter needs,” said Greg Ulmer, the…

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Research to Support Your Federal Marketing and Business Development Plans

January 9, 2020

Do you have the information you need to create and justify your marketing strategy for the upcoming year? The “right” information can take many forms, including customer feedback, prospects’ spending plans, agencies’ strategic direction, and the important factors for key decision-makers and influencers. Limited budgets and tight timelines can often hamstring the most well-thought-out plans for information gathering. Market Connections has worked with dozens of public sector contractors over the years to get them the right information at the right time. Whether it’s maximizing the use of free resources or commissioning custom research, here is what we have learned works…

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