In The News

Booz Allen Hamilton, Leidos Among Forbes’ Top 100 Best Employers for Women

August 16, 2018

Congratulations to clients and friends, Booz Allen Hamilton and Leidos, for being named among the top 100 of Forbes’ first-ever ranking of America’s best employers for women. The overall list consists of 300 employers that received the most recommendations and boasted the most gender diverse boards and executives as identified by over 40,000 Americans, including 25,000 women working for large companies. Respondents were asked to rate their organizations on criteria such as working conditions, diversity and how likely they’d be to recommend their employer to others. Female respondents were further asked to rate employers on parental leave, discrimination and pay equity and ... Read more

What are Your Competitors Spending Their Marketing Dollars On?

August 9, 2018

In a recent blog post, we shared the top challenges faced by federal marketing and business development professionals as seen in the 2018 Federal Government Contractor Study. While it is nice to know the challenges we all are facing, what you REALLY want to know is: How are your competitors spending their marketing dollars? Is their spending the same as yours? What about next year? You don’t want to miss the next big thing, and you certainly want to know where your efforts are going, so that you can go head-to-head with your primary competitors. Being present is still a key to winning. Almost 9 out ... Read more

Top Five Challenges Faced by Federal BD & Marketing Professionals

July 31, 2018

Earlier this summer, Market Connections in partnership with Professional Services Council and Merritt Group conducted our biennial 2018 Federal Government Contractor Study. In order to stay alert to the biggest issues our government contractor clients may be facing, we conduct this study to answer what federal marketing and business development (BD) professionals are currently wrestling with in the marketplace. Year after year, we take into account how respondent answers vary based on what role they play within their company. While, as a group, both business development and marketing departments find similar areas challenging, when you compare the two, responses differ. What were ... Read more

2018 Federal Contractor Study Reveals How To Land Business

July 17, 2018

Data shows winning contractors personalize marketing assets, conduct account specific research, and engage in event sponsorships MCLEAN, VA – July 17, 2018 – Market Connections, a custom research firm, today announced the results of its 2018 Federal Contractor Study, launched in partnership with Merritt Group, a nationally recognized strategic communications agency, and the Professional Services Council (PSC), the leading trade association for technology and professional services government contractors. The study reveals the most common business development and marketing services practices leveraged among top performing contractors. Merritt Group, Market Connections, and PSC conducted a blind, online study of 200 government contractors in May ... Read more

Mergers & Acquisitions: Northrop Grumman Acquires Orbital ATK

June 28, 2018

Company Renamed Northrop Grumman Innovation Systems   For those of us in the federal market, news of mergers & acquisitions are steadily becoming the norm.  Throughout all mergers, senior leadership faces new challenges to make sure that customers are well informed and satisfied, prospective business partners are clear on roles and responsibilities and the culture and employees of the new combined company are all moving the right direction. In the news this month, the U.S. Federal Trade Commission cleared Northrop Grumman’s purchase of defense and space contractor Orbital ATK, thereby making Orbital ATK Northrop Grumman’s fourth business sector, named Northrop Grumman Innovation Systems. ... Read more

Is Your Brand a Leader in Your Market?

June 21, 2018

Your brand is a critical contributor to the value of your company. If you aren’t leading, you may be falling behind. From overall awareness to specific perceptions, your brand carries the weight of your company’s mission wherever it goes. Both consciously and sub-consciously, your brand is constantly evaluated by your prospects and compared to your competitors. Your brand perception in the market is the floor for the evaluation of all your products and services. Poor, or non-existent, brand perceptions start you in a hole. A brand that leads knows what it wants to be, where it wants to be and ... Read more

Congratulations 2018 NVTC CFO Award Winners

June 12, 2018

Market Connections would like to congratulate Accenture Federal Services’ chief financial officer, Christine Bailey, along with all other nominees and awardees at Northern Virginia Technology Council’s (NVTC) Annual CFO Awards Ceremony held Monday, June 4 in Tysons Corner, Virginia. The 22nd annual NVTC CFO Awards recognize local chief financial officers for outstanding achievement and excellence in promoting the area’s technology community. The winning CFOs are as follows: Christine Bailey, Accenture Federal Services (Division/Group) Jennifer Felix, Vencore (now Perspecta) (Private Company) Adrian Muniz, Logi Analytics (Emerging Growth) Mark Lynch, Appian (Public Company) In addition, to the awardees above, NVTC also honored Todd Headley with the Michael G. Devine ... Read more

Strong Marketing Departments Increase Business and Revenue

June 6, 2018

The days of marketing departments as a hit to the bottom line are a thing of the past. In 2018, marketers provide more value than ever for companies as strong branding and positive customer experiences support long term growth. For those working in the highly competitive federal market, with its unique challenges and regulations, a strong marketing department working closely together with business development is crucial to winning business and should be budgeted for accordingly. In a recent article, “8 Reasons Why Marketing is a Revenue Centre – Not a Cost Centre,” Ramona Janson shares how even through her company’s financial ... Read more

Lessons Learned from the Webinar: Taking Advantage of the 2018 Defense Budget Influx

May 30, 2018

Signed into law in February, the Bipartisan Budget Act of 2018 is a two-year agreement that raises the spending caps for both defense and non-defense in FY2018 and FY2019. The increase has been cause for great expectation and speculation in a government contractor community eager for a return to the days of strong and sustained growth. However, not everyone shares that rosy view, with a minority of skeptics wondering, despite the fanfare, if spending will grow at healthy levels, if at all. As is often the case where large sums of promised spending collide with congressional scrutiny, the answer may lie ... Read more

Congratulations to Women in Technology 19th Annual Leadership Award Winners

May 21, 2018

Market Connections would like to congratulate all winners of Women in Technology’s (WiT) annual leadership awards for the unique vision and talent they bring to the industry. The annual awards, presented on Thursday, May 17th, highlight the breadth of talent among women in entrepreneurial, government and corporate roles across the Washington, DC region. As a woman-owned company, Market Connections appreciates the acknowledgement of talented women in the field, many of whom we work with on a day-to-day basis. Lisa Dezzutti, Market Connections’ Chief Executive Officer, founder and former WiT Board Chairperson said of the organization, “I am so proud to be ... Read more

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