May 14, 2020
But There Is Still Work to Be Done
Over the past 5+ years, Market Connections has surveyed and interviewed thousands of federal employees about agency challenges and needs that could be addressed through IT modernization. It is heartening to see that all the technology and work performed by federal IT contractors over the past half-decade has paid off at a critical time during which the need for federal telework has escalated.
This was further confirmed in a recent article from WorkScoop, which highlighted key insights into how federal agencies were prepared for and responded to necessary telework activity during COVID-19. Thanks to ... Read more
May 6, 2020
Distance learning involves so much more than making sure your child submits their homework on time. The role of technology in education has accelerated to a level many weren’t expecting for another 3-5 years, leaving some behind. Millions of students are without sufficient access to the online tools they need (Read this article from edscoop) and even the largest and wealthiest school districts are struggling to roll out the tools teachers and students need for continuity (Check out this article from WUSA9).
There are significant opportunities for the technology community to step in and help.
The level of technical expertise of K-12 ... Read more
April 16, 2020
Over the past couple of weeks, we’ve shared how to take advantage of increased screen time among government audiences, as well as, how to effectively pivot your in-person meetings to virtual ones. Now we take a look at the pervasive online vehicle that only continues to grow in influence: social media. In addition to your own website and public sector media channels, social media is essential to reaching your target audiences.
According to our latest Federal Media & Marketing Study (FMMS), on average, nearly one-third of federal employees are spending 15 minutes or more on social media. It’s no surprise the ... Read more
April 9, 2020
Our last blog post “Increased Screen Time Equals More Time with Public Sector Decision-Makers” focused on taking advantage of increased screen time by providing your government customer with content that educates and informs. The next step is to place your content where your customer is already going.
Before placing content on other media channels, take stock of your own corporate site. Approximately 7 out of 10 public sector decision-makers believe that corporate websites are an effective online source for information. If your customer were to visit your corporate site, or preferably a federally focused microsite, is the content they are looking ... Read more
April 2, 2020
Now Is the Time to Educate Your Government Customer
In our last blog post, Webinars in Place of In-Person Events – A New Normal?, we shared insights about public sector webinar preferences to help marketers refocus their marketing dollars from live events and conferences to virtual events. However, webinars may only be the tip of the virtual iceberg.
With more public sector employees teleworking and with travel and in-person events on hold, marketers can expect a spike in online traffic. It’s time to use this increased screen time to be a partner to your customer. Digital platforms allow for greater, self-directed education ... Read more
March 24, 2020
Understand Public Sector Preferences & Consumption
Like many of you, recent events have caused us to cancel or postpone our in-person meetings, events and conferences based on government guidelines to create some social distance to protect ourselves and our community. Many of these events and meetings were crucial to our business from both an educational and business development perspective.
While it’s a good thing for our nation, marketers will need to review and revisit their plans for reaching target audiences and could affect the way our business works not only over the next couple of months, but we may well feel the ... Read more
March 19, 2020
Women in Technology recently hosted their quarterly WiTConnect event focused on the state of technology in healthcare. This event focused on the top challenges faced in the Healthcare IT industry by bringing a panel of industry experts to share their experiences. Predominantly focused on the public sector, the following panelists shared the priorities, challenges and innovations being seen from both sides of the industry as they look for solutions and work together to improve citizen and agency experience:
Stacie Alboum, Deputy Director, Center for Information Technology (CIT), National Institutes of Health (NIH)
Maheen Mirza, Director, Dell Technologies, Federal Healthcare
Genevieve Morris, Founder, Integral ... Read more
February 20, 2020
By Laurie Morrow, Vice President, Research Strategy
Have you ever been so pleased with an experience in a store, restaurant or other establishment you do business with, that you went out of your way to tell the management how delighted you were with the experience?
No. Neither have I. Most of the time, I’m just too busy.
On the flip side, have you ever been so dissatisfied with rude customer service, poor product quality or had an overall bad experience that you asked to speak to a manager, called their corporate office or written their corporate headquarters to complain?
On occasion, I have taken ... Read more
February 13, 2020
Artificial Intelligence (AI), Intelligent Automation (IA) and Robotics Process Automation (RPA) – should we be worried about machines taking over the world? Could Skynet or VIKI really happen in our not-so-distant future? Are we headed towards a Matrix society, or more realistically, should we be worried about our own jobs?
While Hollywood may have captured a more fearful version of a world with AI and robots, in real life, this technology surrounds our personal lives. Just ask Siri or Alexa. From auto-filling words when we start typing to providing us driving directions and recommending our next purchases (surprisingly, to our taste), ... Read more
January 30, 2020
Successful companies understand the value of their existing customers – whether that business is B2C, B2B or B2G – they understand that satisfied customers are more likely to remain loyal, renew contracts, expand services, share positive feedback and recommend them to others.
This is especially true in the public sector. With large multi-million and even billion-dollar contracts on the line, it’s imperative to have a deep understanding of your customer’s satisfaction level, ensuring that small hiccups do not become larger problems that lead to non-renewal or non-consideration.
How can contractors avoid an unpleasant surprise?
In addition to keeping a close eye on their ... Read more