In The News

Is Social Media a Viable Way to Reach Federal Workers?

November 22, 2019

While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can change, usage varies by age and the level of influence can differ by platform. To understand federal decision-makers’ media usage habits and trends, for over a decade, Market Connections conducts an annual Federal Media & Marketing Study (FMMS). In response to the uptick in the use ... Read more

Lisa Dezzutti Receives Lifetime Achievement Award at 2019 GAIN Conference

November 13, 2019

Market Connections CEO, Lisa Dezzutti received Government Marketing University’s second annual Lifetime Achievement Award at the 2019 GAIN Conference on Tuesday, November 12. Unable to attend, President Aaron Heffron accepted the award on her behalf. With over 30 years of experience in the government marketing community, Lisa was recognized for her contributions to the industry, including starting market research firm, Market Connections, serving as Board President for Women in Technology and years of service at GTSI. In presenting the award on behalf of Government Marketing University, Mark Amtower, Managing Partner at Amtower & Company and first annual Lifetime Achievement Award winner shared ... Read more

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

October 31, 2019

Market Connections, Inc. Releases Eleventh Annual Federal Media and Marketing Study Fairfax, Va. – October 31, 2019 – For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 ... Read more

Stadiums, Arenas and Venues: Winning Strategy for Brand Awareness Among Feds?

October 16, 2019

Congratulations to the Washington Nationals who recently won the National League Championship Series (NLCS) and are headed to the World Series! Both local and national audiences will be tuning in to see if the Nats can continue their streak and whether their good luck charm (the baby shark) can take them all the way! During the post-season, not only are players like Scherzer, Turner or Rendon front and center on people’s TV screens and in-person at games to thousands, but so is the venue they are playing in. Which begs the question, should government contractors be sponsoring or advertising at these highly ... Read more

Cisco Tops Great Place to Work’s List for 2019 World’s Best Workplaces

October 10, 2019

Congratulations to our friends at Cisco for topping the list of Great Place to Work’s annual study: 25 of the World’s Best Workplaces. According to Great Place to Work, how employees view their workspace is the key to understanding what the workplace is like. “Employees around the world all want the same thing in a workplace: Trust. They define a great workplace as one where leaders demonstrate credibility, respect and fairness.” Those companies who make this a priority reap the benefits of employees having a great experience. These include increased loyalty and retention, higher productivity and a greater cooperative spirit. What do ... Read more

Will Your Ad Weather Well with Feds?

October 3, 2019

Every year, Market Connections’ Federal Media and Marketing Study helps companies meet their federal customer “where they are.” Whether it’s raining, snowing, sunny, hot or cold where they are, one thing we can forecast for sure, Weather.com and AccuWeather.com are among the most frequently visited digital sites by federal workers year after year. New this year, we also found that weather apps are the most downloaded mobile applications with an average of one out of five federal workers having these apps on their mobile device. These results cause us to joke internally that, “Weather is King!” Does this mean you should advertise ... Read more

Let’s Talk Price: How Much Does Research Cost?

September 19, 2019

One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about size, safety, reliability, luxury and other key factors that are important. Likewise, it’s important to understand your own budget and what you prioritize. The same can be said when asking about the cost of research. Whether it’s focus groups (check out: Top 5 Tips for Focus ... Read more

Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes

August 20, 2019

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes they’ve had in marketing to other businesses and the public sector. In part two (read part one) of this blog post series we’ll focus on a second challenge discussed by panelists: broken internal systems and processes. How Can We Better Work Together: Broken Internal Systems & Processes Market ... Read more

Lead Marketers Share Insights at Women in Technology Connect Event Part 1: Content Generation

August 15, 2019

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes they’ve had in marketing to other businesses and the public sector. According to the panelists, some of the biggest challenges include: keeping content relevant, internal broken systems (processes), speed of the industry and General Data Protection Regulation (GDPR) and email marketing. With so many great panelist insights ... Read more

Qualitative Research: In-Depth Interviews or Focus Groups? Which Method Is Best for Your Needs?

August 1, 2019

Qualitative research is ideally suited to gain a deeper understanding of the opinions, motivations, frustrations, and priorities of your target audience. There are numerous ways to achieve this level of understanding, chiefly through focus groups and in-depth interviews (IDIs). Both methods can be highly effective at uncovering and unlocking valuable insights. Focus Groups Following a pre-determined set of questions, but with ample room to dive into previously uncharted yet relevant issues, a professional moderator encourages and manages an open discussion and the cross-pollination of ideas among the participants. While the size of the group can vary, a recommended amount typically involves 6-10 ... Read more

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