|ON-DEMAND VIDEO & PRESENTATION|
THE GAIN CONFERENCE
November 10 – 19 (various times)
Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the four core areas: Grow, Accelerate, Innovate and Network. (GAIN!)
Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?
This past year, according to multiple clients and colleagues, securing paid media placement (including advertising and sponsored content) in leading federal publications was scarce. Looking ahead, if the limited space in some of the most popular federal publications continues to sell out, where else can we reach federal decision-makers?
Agency-Based Marketing: Targeting Your Customer on a Deeper Level
Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. What is one way to maximize a small budget? Effectively connect with the preferences of your TARGET audience with a strong understanding of what makes them tick day to day.
With a promise of phenomenal mobile connectivity, anything “5G” is an attention grabber. This excitement rings especially true for military and civilian federal agencies always looking for more effective ways to fulfill their missions to protect and serve citizens in a hyper-connected world. To find out how federal agencies can harness the power and promise of 5G, CommScope commissioned market research firm Market Connections to conduct a study exploring the level of 5G awareness and preparedness within federal agencies.
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