October 2020 Newsletter

ON-DEMAND RELEASE
2020 Federal Media & Marketing Study

NOW AVAILABLE ONLINE!
Purchase now and register for upcoming small group discussions

In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Purchase the on-demand video and presentation to join our follow-up small group discussions & networking on Nov 10-15 (various days/times available).

THE GAIN CONFERENCE
Virtual Event
November 10 – 19 (various times)

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the four core areas: Grow, Accelerate, Innovate and Network. (GAIN!)

Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?

This past year, according to multiple clients and colleagues, securing paid media placement (including advertising and sponsored content) in leading federal publications was scarce. Looking ahead, if the limited space in some of the most popular federal publications continues to sell out, where else can we reach federal decision-makers?

Client Spotlight
CommScope: Is Your Agency 5G Ready?

With a promise of phenomenal mobile connectivity, anything “5G” is an attention grabber. This excitement rings especially true for military and civilian federal agencies always looking for more effective ways to fulfill their missions to protect and serve citizens in a hyper-connected world. To find out how federal agencies can harness the power and promise of 5G, CommScope commissioned market research firm Market Connections to conduct a study exploring the level of 5G awareness and preparedness within federal agencies.

11350 Random Hills Road, Suite 800 | Fairfax, VA 22030
703.378.2025 | www.marketconnectionsinc.com