May 2021 Newsletter

ICYMI: In Case You Missed It: 2021 Content Marketing Review: Reaching the Public Sector

Blogs, white papers, videos, podcasts, or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As public sector marketers, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information they should contain, and where they go to find it. Join us as we share results from our recent study of government decision-makers at federal, state, and local agencies and with K-12 and higher education institutions around the country.

Save the Date:
Federal Media and Marketing Study Hybrid Breakfast Briefing

October 14, 2021

This year we’ll be hosting a hybrid in-person/virtual event. Are you ready to network with like-minded professionals face-to-face or would you prefer to see the results and panel discussion from the comfort of your home office? Either way, these study results are a must-see for federal marketers who look forward to our event year after year! Save the date and keep an eye on our website and social media for more details coming soon!

Content Marketing: The Importance of Websites and SEO

Your website is still among the best ways to deliver content to your customers. Who says? Nearly 70% of federal IT decision-makers, according to Market Connections polling. However, you still need to drive traffic, and search engines are the traffic cops. Are you investing in making your public-sector website easily navigable and optimized to be found? Search engine optimization (SEO) makes a difference.

Tips for End-of-Year Federal Marketing Success

Brought to you by our strategic partner, Government Marketing University

June thru August is the time for government marketers to ensure their products and services are top-of-mind with federal buyers as we enter into September’s busy season. Download this resource today to ensure you are ready for buying season marketing success!

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