ICYMI: In Case You Missed It: 2021 Content Marketing Review: Reaching the Public Sector
Blogs, white papers, videos, podcasts, or reports: public sector decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies, and gauge vendors. As public sector marketers, it’s important for us to know what types of marketing assets they find most useful and influential, what type of information they should contain, and where they go to find it. Join us as we share results from our recent study of government decision-makers at federal, state, and local agencies and with K-12 and higher education institutions around the country.
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Content Marketing: The Importance of Websites and SEO
Your website is still among the best ways to deliver content to your customers. Who says? Nearly 70% of federal IT decision-makers, according to Market Connections polling. However, you still need to drive traffic, and search engines are the traffic cops. Are you investing in making your public-sector website easily navigable and optimized to be found? Search engine optimization (SEO) makes a difference.
Content Marketing: Reaching the Public Sector with Webinars
The 2021 Content Marketing Review: Reaching the Public Sector confirms what we all knew: over the past 18 months, the public sector is spending more time with webinars than other types of content. Over one-third of public sector IT decision makers are spending more time with webinars than ever before. This is no surprise during a time of pandemic, but are webinars here to stay, or will there be a resulting burnout?
Tips for End-of-Year Federal Marketing Success
Brought to you by our strategic partner, Government Marketing University
June thru August is the time for government marketers to ensure their products and services are top-of-mind with federal buyers as we enter into September’s busy season. Download this resource today to ensure you are ready for buying season marketing success!
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