Blog
Information is Key Throughout the Federal Buyer Journey
Wednesday, June 15th, 2022Market Connections released the Federal IT (FIT) Buyer Journey at Government Marketing University’s GAIN 2022 event last week. The main takeaway for federal marketers, sales and solutions teams looking to influence their customers throughout the journey is to inform, inform, inform. While different stakeholders come in and out throughout the entire journey from beginning (or…
Does the Buyer’s Journey Really Matter in B2G Marketing?
Tuesday, May 10th, 2022By Susan Rose, Senior Director, Insights & Content I’ve been creating research-based thought leadership for the public sector for almost 20 years. Yet until fairly recently, it was unusual to connect each asset to the buyer’s journey. Or rather, unusual to actively talk about the buyer’s journey. Over the years, nearly 100% of the assets…
How to Build Trust with Federal Prospects Who Don’t Know You
Thursday, April 14th, 2022By Susan Rose, Senior Director, Content & Insights, GovExec Trust. It’s a word nearly everyone uses when talking about marketing and selling, especially in the federal market. For good reason: trust is everything. You can have the best product or service in the industry, but if federal prospects don’t trust you, they won’t buy it.…
Federal Events: Are We Finally Ready for Face-to-face?
Thursday, March 3rd, 2022COVID-19 upended the way we do business, including in-person events. For over two years now, government contractors have wondered when and how federal events will get back to “normal”— shaking hands; networking; and seeing clients, vendors and colleagues face-to-face. In the past year, attempts to have in-person events have happened in fits and starts. Surges…
Should You Worry About Federal Workforce Changes?
Thursday, February 10th, 2022Your contact in the Army lets you know that they will be retiring in the next month. What does this mean for any future work you were hoping to get? Do you have a strong relationship with their incumbent, and do they understand the benefits of what your company offers? What about your contact? Are…
VIDEO: How Agencies Can Maximize Data from the Federal Media & Marketing Study
Thursday, December 9th, 2021Sara Leiman of TMP Government Shares Insights in Video Discussion Executive Vice President Aaron Heffron and TMP Government Vice President and Media Director Sara Leiman joined together to discuss key takeaways from the 2021 Federal Media & Marketing Study. (Synopsis available below the video.) In her role as a media buyer, Sara provides tactical…
GAIN 2021
Thursday, October 21st, 2021Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2021 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. GAIN 2021 will have all the hottest content and speakers to ensure you’re “In the Know”. Hear the latest tips and techniques…
Meet the Team: Mari Canizales Coache, Manager, Marketing & Client Services
Wednesday, September 29th, 2021As we celebrate Hispanic Heritage Month, we want to highlight our Manager of Marketing and Client Services, Mari Canizales Coache. Mari has been with Market Connections since 2015, where she focuses on the brand and messaging of the company and supports the team by sharing her marketing perspective in the development of surveys and marketing…
Where Will We Land? Le Chatelier’s Principle Applied to Federal Marketing
Friday, September 24th, 2021In the late 1800s French chemist Henry Louis Le Chatelier described a system of shocks and counter-shocks that eventually settles into an equilibrium at a level that is neither where it started nor where it might eventually go. This idea, that any stable system encountering external forces pushing back and forth to establish a new…
Three Questions to Consider in B2G Marketing: Who? What? Where?
Thursday, September 16th, 2021B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. As a market research company, we conduct interviews, focus groups and surveys to help our government contracting customers refine their strategies for a…